1. SDi
Spiral Dynamics in the
Integral Age
Don Edward Beck, Ph.D.

2. SPIRAL DYNAMICS*
LIFE CONDITIONS V
MEME CAPACITIES
Times, Place, Problems, Circumstances Systems - within
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Previously dominant
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A vMEME (“vee-meem”) systems fade into the
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is a core value system, a Spiral as new vMEMEs
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world view, an organizing 9 emerge to prominence.
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principle that permeates
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thought structures,
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decision-making
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systems, and various V
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expressions of culture.
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8
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v
Awakened MEMEs
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U
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Core Adaptive Intelligences
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H
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7
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WholeView
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synergize & macromanage
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G
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6
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FlexFlow
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integrate & align systems
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F
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HumanBond
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5
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explore inner self, equalize others
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R
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E
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StriveDrive
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4
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analyze & strategize to prosper
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Q
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D
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TruthForce
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find purpose, bring order, insure future 3 P
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PowerGods C
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express impulsively, break free, be strong
2 O
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B
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*For more details, see SPIRAL DYNAMICS:
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KinSpirits
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Master Values, Leadership, and Change by
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A1 N
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seek harmony & safety in a mysterious world Don Beck and Chris Cowan, ISBN 1 55786 940 5.
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Hardback available from NVC or Blackwell Publishers.
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SurvivalSense 238 Main St., Cambridge, MA 02142
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U.S. (800) 216-2522 or U.K. 44 (0) 1865 382308
sharpen instincts & innate senses
ORGANIZING CODES AND PRINCIPLES — The Psychosocial “DNA”
Survival Tribal Exploitive Authority Strategic Social Systemic Holistic
Band Order Empire Structure Enterprise Network Flow Organism
Instinct Safety Power Order Success People Process Synthesis
Driven Driven Driven Driven Driven Driven Oriented Oriented

3. EXPRESS-SELF SYSTEMS TRANSITIONAL SACRIFICE-SELF SYSTEMS
Focus on Individual/Elites Focus on Communal/Collectives
(AN1-CP3-ER5-GT7...) FACTORS (BO2-DQ4-FS6-HU8...)
THE EMERGENCE OF VMEMES AS ORGANIZING PRINCIPLES IN HUMAN NATURE
AUTOMATIC/INSTINCTIVE ...
• Awareness of distinct self.
BEIGE “I Survive”
• Awakening of cause and effect. PURPLE
• Biology-driven; sensory. VMEME K
VMEME • Humans as smartest of
• Concerns with threats/fears.
I
animal species. • Survival requires group effort.
N
S
World 1 P
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R
ANIMISTIC/TRIBALISTIC ... I
• Emergence of dominant ego. “We are safe”
RED • Self more powerful than group. T
• Mystical spirits, signs, and
P VMEME
• Confronts adversaries and
nests for safety. S
dangerous forces to control.
O • Niches are limited.
• Individual subsumed in group.
W • Powerful shaman/chieftains.
E World 2
R
G
O
EGOCENTRIC/EXPLOITIVE • Recognition of mortality.
D “I control” • Quest for meaning and purpose
S • Power impulses and displays. in life. BLUE T
• Hedonism and immediate sensory satisfaction. • Extended time-frame/future. VMEME R
• Spontaneous, guilt-free, daring. • Consequential thinking arises.
U
T
World 3 H
F
• Aspires to better life now for self. ABSOLUTISTIC/SAINTLY O
“We are saved R
S
ORANGE • Challenges higher authority to
produce tangible results. • Only one right way to think/be. C
T VMEME • Seeks one best way among • Finds purpose in causes and dedication E
to crusades.
R many options. • Guilt-based obedience to
I higher authority.
V World 4
E
D
R MATERIALIST/ACHIEVER... • Discovers material wealth does not
I “I improve” bring happiness or peace.
V • Success-driven search for best. • Renewed need for community, GREEN
E • Goal-orientated planning and sharing, and richer inner life. VMEME H
strategies to do better.
• Economic focus of competition.
• Sensitivity to have, have-not gaps. U
M
World 5 A
N
2nd Tier VMEMEs —— 1st Tier VMEMEs
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• Overwhelmed by economic and RELATIVISTIC/SOCIOCENTRIC... O
emotional costs of caring. “We become” N
YELLOW • Confronted by chaos/disorder. • Consensus-seeking spirituality. D
F VMEME • Need for tangible results and • Egalitarian and humanitarian.
functionality.
L • Knowing moves above feeling.
• Tolerance/acceptance of a
range of differences.
E
X World 6
F
L
O SYSTEMIC/INTEGRATIVE... • Senses order within chaos.
W “I learn”
• Big-picture views of living systems.
• Search for guiding principles.
• Whole-earth problems arise as
TURQUOISE
• Integrative structures and forms in
evolutionary flows. technology connects everybody. VMEME W
• Understands that chaos and change are natural. • Spirituality back with physics. H
O
World 7 L
E
V
GLOBALIST/RENEWALIST
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The next system will be a new form of E
expressiveness, extended to the planetary “We experience”
CORAL level. Global problems will appear to require • Synergy of all life forms/forces. W
unified control, a new way of being to fit a • Planetary concerns rank above
VMEME narrow group interests.
world where collective living has changed
• Reordered world for new meanings
the milieu. and good of the commons.
World 9 World 8 NVC

4. *
ALL QUADRANTS 4Q/8L ALL LEVELS
*Based on Ken Wilber’s
All Quadrants: All Levels: All Lines Schematic
levels of psychological existence degrees of activation of central nervous system
Invisible States of Mind Visible Biological Features
Invisible Webs of Culture Visible Societal Structures
relationships, norms, boundaries, customs economic systems, political orders,
laws, habitats
Don Edward Beck, Ph.D.
Co-Founder, National Values Center
Founder, Institute of Values & Culture
Facilitator, The Spiral Dynamics Group
P.O. Box 797 • Denton, Texas 76202 USA • Telephone 940-383-1209
Fax 940-382-4597 • Email DrBeck@attglobal.net
Web www.spiraldynamics.net • www.globalvaluesnetwork.com
Copyright © 2002 by Dr. Don Edward Beck. All rights reserved.