One of the first Japanese jeans brands, Edwin Jeans is renowned for creating new denim washing techniques and developing exclusive fabrics never seen before.

1. Why You Should Choose Edwin Jeans
One of the first Japanese jeans brands, Edwin Jeans is renowned for creating new denim
washing techniques and developing exclusive fabrics never seen before. The brand has had
several breakthrough inventions which have affected the whole denim industry. Japanese denim
is famous for its high quality and equally high prices; Edwin however has managed to combine
the high quality with affordable prices.
History
Buy Edwin Jeans, which is an anagram of denim (with the “m” upside down), was founded in
1947 by KK Tsunemi. At the time, denim was not manufactured in Japan, and Tsunemi had such
passion for denim that he imported second hand jeans from the US, which would then have to
be washed and mended by hand before being sold.
In 1951, Japan began producing both cotton and denim, but it was low quality and expensive.
Tsunemi used this for comparing the materials, and made him determined to produce his own
fabric.
Then in 1961, the first Edwin Jeans were created and reached the market. Tsunemi wanted his
products to be perfect in everything, fit, quality, workmanship, innovation and fresh designs. By

2. 1963, Edwin produced the world’s heaviest ring-spun denim at 16 ounces, which were branded
by the legendary three colored rainbow selvedge, which is still in use today.
The company is now owned by Tsunemi’s son, which has a flagship store in Tokyo, is available in
stores and boutiques all over the world and is one of the largest and strongest jeans brand.
Washing techniques
The brand has revolutionized denim washing techniques. In 1975, having already introduced the
“one wash” in 1963, Edwin Jeans were the first company in the world to pioneer the
manufacture of the “pre-washed” jeans, a section that is dominating the jeans market today.
Then in the 1980s, Edwin invented “stone washing”, which was a critical moment in the
evolution of the denim industry, and has thus influenced every denim company that exists
today. In the 1990s, Edwin also created the “new vintage” concept.
Products
Edwin Jeans actually make other clothes now as well, such as jackets, belts and hats, but are still
renowned and most famous for their jeans. Their most popular product is the 503 jeans, which
was first sold in 1997. Other popular pieces include the ED-47 which have a classic fit and a fairly
low waist, and the Nashville which have been in production over 20 years. Each pair of jeans
have a unique code printed on the inside, which means all jeans can be traced ‘when’, ’where’,
‘who’ and ‘how’, through its production process.
The brand has unique and recognizable designs that stand out; Edwin Jeans are champions for
superior quality and craftsmanship using exclusive fabrics and high-class production techniques.
Brad Pitt was official spokesman and model for the brand, which have also had Anna Tsuchiya as
the face of the label, which has helped increase popularity.
“To create dreams, movements and culture, and to continue to create jeans that fit everyone”
-Edwin Jeans