An introduction to Sitecore, how it helps in understanding your customer and enhance your digital experience offering.

1. Owning your Sitecore Experience
Himanshu Khanna
hikh@sitecore.net

2. Introductions & Overview

3. 3
Facts about Sitecore
Company Background
 Founded in 2001
 Strategic investment byTechnology Crossover
Ventures in 2011, and EQT in 2016.
 850+ employees worldwide
Customers and Community
 Over 4,500 brands, over 40,000 websites
 Over 10,000 certified Sitecore developers
 Over 17,000 active community members in
Sitecore Developer Network
Partners
 Over 1,500 partners worldwide
 Microsoft Gold Certified,
Global ISVAlliance Partner
Financials
 40%YOY Growth for past 3 years
 Sustained profitability

4. Americas
Emerging Markets
Greater Asia
Europe and Middle-East
4
Global Footprint

5. A few of the global experiences served…

6. Leader in 2016 Gartner Magic Quadrant for Web Content Management
7th consecutive year! Download report here
Strengths
• The range of capabilities in version 8 of the newly
positioned Sitecore Experience Platform is among the
best in the market. Sitecore has incorporated into the
product some highly valuable features, such as
engagement analytics, a/b testing (or split testing) and
data management platform capability.
• Sitecore has increased its installed base in all regions
that drive the WCM market. This means customers often
select it for more leading-edge and market-defining
solution contexts.
• Sitecore benefits immensely from its ongoing and
successful partnership with Microsoft, and was
Microsoft's Alliance ISV Partner of the Year for 2013 and
2014. Most Gartner clients that need .NET technology
include Sitecore in their shortlists.
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7. About the Sitecore Experience Platform
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8.  A single, connected Context Marketing platform
 Shaping individual customer experiences
 Knowing every customer
 Across every touch point, in real time, at scale.
Sitecore Experience Platform
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9. Identify customers based on personas
and behaviours
Segment customers based on real-world
customer insights
Surface content to meet the unique
needs of different customers
Promote relevant content
Deliver content to customers in the
channels they prefer
Identify which channels are most
effective for each customer
Provide information when it’s most
relevant and conducive to a goal
Responsiveness
Right
Customer
Right
Content
Right
Channel
Right
Time
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Sitecore Experience Platform

12. Experience Profile™
Giving you 360° customer view

13. Experience Profile™
Giving you 360° customer view

14. Product
Campaign
Location
Budget
Persona
Stage
ID
Search Ad
Home Page
unknown
Publisher
Home Page
Demo Request
Campaign Site
Demo Request
Email Reminder Demo Offer
Welcome Email
Print Welcome Pack
Mobile App
Monthly Statements
Social Campaign
Renewal Offer
Product Pages
New Product Offer
Call Centre
Model POS
Shop in a Box
Bangalore
Medium
Start-Up
Research
Email
Upsell
Scanner
Evaluation Consideration Purchase Renewal
Phone Social
Printer
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15. Product
Campaign
Location
Budget
Persona
Stage
ID
Search Ad
Home Page
unknown
Publisher
Home Page
Demo Request
Campaign Site
Demo Request
Email Reminder Demo Offer
Welcome Email
Print Welcome Pack
Mobile App
Monthly Statements
Social Campaign
Renewal Offer
Product Pages
New Product Offer
Call Centre
Model POS
Shop in a Box
Bangalore
Medium
Start-Up
Research
Email
Upsell
Scanner
Evaluation Consideration Purchase Renewal
Phone Social
Printer
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ACQUISITION
AWARENESS - LEADS
ENGAGEMENT
CONVERSION – CROSS SELL
RETENTION
RENEWALS –WORD OF MOUTH

16. Events Press
Search
Marketing
In-Store
Word of Mouth Social Network
Manufacturer
Website
Manufacturer
Website
Manufacturer
Website
In-Store In-Store
Mobile
Mobile
Retailer
Website
Retailer
Website
Retailer
Website
How-To VideoReviewsPR Social
Friends
Media
Advertising
Pop-up Stores
Blogs
And creates a multitude of opportunities to connect with them…Unfolds Everywhere, Anytime, On Any Device
Loyalty
Programs
CRM Activities
Advertising PR
Media
From your Customer’s Journey Perspective…
Leads Generation – Automated Journeys –
Campaigns/Social
Customer Support
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17. Himanshu Khanna
+91 99997 34346
hikh@sitecore.net
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