32. 32
• Create a Visual Hierarchy
• Write Copy that Makes Sense
• Include a Simple Color Palate
• Maxiize White Space
• Avoid:
• Making People Nervous
• Making Them Think “Huh?”
Ways to Eliminate Friction.
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• Describe what sets you apart in 2 - 3
sentences
• Think from the perspective of the buyer
• Must be:
• Specific
• Relevant
• Exclusive
Your Value Proposition.
People will talk about this process as conversion optimization, SEO and usability, but in layman’s terms, you are really just looking to get as many people as possible to see your site, and then create a logical process to funnel people through that site with a clear end goal in mind.
Optimization uses content, visual cues, plus some psychology and testing, to focus your visitors and get them to do exactly what you want them to do on each page (convert).
Let’s you know what your site can do (and tell you how much money you are leaving on the table) – Your site may be working ok – how do you know?
The only place you can measurably change your revenue/move the demand curve in a concrete way, using the assets you already have.
Let’s you know what your site can do (and tell you how much money you are leaving on the table) – Your site may be working ok – how do you know?
The only place you can measurably change your revenue/move the demand curve in a concrete way, using the assets you already have.