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Tata sky Case Study
- 1. Sunset in the morning
- 2. 2 Isko laga Daala to life Jhinga-Laa-Laa
- 3. JointVenture 3 IskolagaDaala to life Jhinga-Laa-Laa
- 4. InitialShoot up… Isko laga Daala to life Jhinga-Laa-Laa 4 1.5 million Subscribers
- 5. Losses… 5 Rs. 5000 per Conn. 50 Months Recovery Time FY 06 53 Cr. FY 07 815 Cr. FY 08 864 Cr. Isko laga Daala to life Jhinga-Laa-Laa
- 6. Competitors & Loss Factors 6 TAXES ADVERTISING MARKETING NEW TECH. COC TATA (Sky VAS SUBSIDY DISH TV BIG TV SUN TV AIRTEL Isko laga Daala to life Jhinga-Laa-Laa
- 7. QUESTIONSFOR DISCUSSIONSQ1. Is it an intelligent approach of Tata Sky to continue spending, despite of such huge losses? Isko laga Daala to life Jhinga-Laa-Laa 7
- 8. TOTAL MARKET Isko laga Daala to life Jhinga-Laa-Laa 8 Tata Sky EXISTING CUST. POTENTIAL CUST. UNDISCOVERED CUST. ACQUIRED CUST.
- 9. Q2. Do you think that Tata sky will loose Red ink in future from its balance sheets? Isko laga Daala to life Jhinga-Laa-Laa 9
- 10. 10 TOTAL LOSS 815 Cr. 53 Cr. 864 Cr. 1732 Cr. Isko laga Daala to life Jhinga-Laa-Laa
- 11. Q3. Can you make out, what strategy Tata sky is following currently? Isko laga Daala to life Jhinga-Laa-Laa 11
- 12. CURRENT STRATEGIES Gain Market Share Price Cut Down Average Revenue Per Consumer Calculated Risks Planned/Budgeted Losses Isko laga Daala to life Jhinga-Laa-Laa 12