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Moving Towards
      An Integrated
Publishing Platform
What is going
on out there?
Everyone is experimenting.




“
    I made 120 decisions today –
           and all of them wrong!

     - Digital Content Manager, Corina Press
Digital e-Books mean different
     things to different people.
E-book = App
    TouchPress
    Watch video
E-book = PDF Flip
      Mygazines

E-book = Website
   Simon Fraser
Marketers are talking
       “digital
     unicorns.”
Inkling Video
Educators like what they see.


 “We want online resources
     and digital textbooks.”
Students are wired
and online - all the time.

       They want online
      tools for studying.
But schools and Universities
  don’t have the technology
 infrastructure to go digital.
And…students have indicated
      they find digital media
                 distracting.
“             I know how to operate a book
and if the technology option isn't working –
   I’m going to go back to what I know and
                 what I'm comfortable with.

    Also - there are distractions with online
     learning as well that make focusing on
          homework and studying difficult.
There are no “right ways” of
           doing things yet.
And no one has figured it all
                  out…yet.
BUT…
“
The web isn’t dead; it’s not
    going away; it’s pretty
 much the central platform
     of human expression
                     today.
“  When we conduct almost
   every other aspect of our
      lives via the web, what
reason is there to be doing
book publishing away from
 it, [and] only engaging the
       web to do marketing?
Where
do we fit in?


  So…what does
   this mean for
          TEP?
                And where have
                 we come from?
October 2009

•All websites were in HTML

•Difficult to update and make changes

•Reliance on a “web person”

•No security or control over access

•Online support = “after-thought”
2 years later…March 2011

• 10 websites ( 6 in Drupal / 5 in HTML )

•Two authors’ blogs (H&PE / SW)

•Online account registration system

•Online content – Web Explorations –
developed with print resource – not fully an
“after-thought”
March 2011
• All websites housed in a Content
Management System (Drupal)

•Database driven; easy to update, change,
and search for content

•No more reliance on a “web person”

•Access to Google Analytics

•Control over access – teacher-level accounts
HAL

vs.
HAL
The print textbook is not
going away.

But online support is
expected - and expectations
are getting higher.
We are not creating a digital
textbook.

We are NOT a software
company.

But we can integrate digital
into our print resources.
We have the house –
 let’s start building.

…from the beginning.
•Password protected website
•Test Banks
•PowerPoints
•Student Quizzes
•Crossword Puzzles
•Handouts

     Easy and cheap to do…
ITEM         TIME     COSTS

Website / Web   1 week    $1500
  Graphics
 Test Bank      3 weeks   $2000

PowerPoints     1 week    $1000

  Quizzes        1 day    $200

  Handouts        n/a     FREE

 Crossword       1 day    $200

    Total                 $5000
Integrated?

Maybe
 not…
•Web Explorations
•Social Media
(Blog/Twitter)

More work, but we did it!
ITEM            TIME        COSTS

  Author Blog       On-going    Build into
                   Commitment    Author
                                contract
Twitter Account     On-going    Build into
                   Commitment    Author
                                contract
Web Explorations     Months     $12,000 +
Integrated?

Sort
 of…
How do we
become fully
  integrated?
We MUST make a commitment
   to digital content from the
                   beginning.

        And we start with little
                experiments.
What does this look like?
    Some suggestions…
New belief:

        Digital content is just as
      important as print content.

   It can no longer be an “after-thought”
and must be given as much consideration
                                  as print.
1. Start with content
2. Define print / digital content
3. Build into book design
 (icons)
Example:

     Why not take
some feature content
 (with expiry) online?

          (you’ve already paid for the
          development of the content)
Example:

    Why not use web savy
teachers and go digital first for
       some content?

                 (with Drupal – you don’t
                         need web skills)
Example:

Why not experiment
with video content?

              (This is expensive –
           start with one a book…)
Example:

    Instead of weblinks –
let’s also include a listing of
    useful apps…and use
           qr codes.
Example:

 Your Example
Your Suggestions
   Your Ideas
Make the commitment
  to develop content for
   the web …from the
      beginning.
And if you do that…



 anything
        is
POSSIBLE!*

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Moving towards an integrated publishing platform

  • 1. Moving Towards An Integrated Publishing Platform
  • 2. What is going on out there?
  • 3. Everyone is experimenting. “ I made 120 decisions today – and all of them wrong! - Digital Content Manager, Corina Press
  • 4. Digital e-Books mean different things to different people.
  • 5. E-book = App TouchPress Watch video E-book = PDF Flip Mygazines E-book = Website Simon Fraser
  • 6. Marketers are talking “digital unicorns.”
  • 8. Educators like what they see. “We want online resources and digital textbooks.”
  • 9. Students are wired and online - all the time. They want online tools for studying.
  • 10. But schools and Universities don’t have the technology infrastructure to go digital.
  • 11. And…students have indicated they find digital media distracting.
  • 12. I know how to operate a book and if the technology option isn't working – I’m going to go back to what I know and what I'm comfortable with. Also - there are distractions with online learning as well that make focusing on homework and studying difficult.
  • 13. There are no “right ways” of doing things yet.
  • 14. And no one has figured it all out…yet.
  • 16. “ The web isn’t dead; it’s not going away; it’s pretty much the central platform of human expression today.
  • 17. “ When we conduct almost every other aspect of our lives via the web, what reason is there to be doing book publishing away from it, [and] only engaging the web to do marketing?
  • 18. Where do we fit in? So…what does this mean for TEP? And where have we come from?
  • 19. October 2009 •All websites were in HTML •Difficult to update and make changes •Reliance on a “web person” •No security or control over access •Online support = “after-thought”
  • 20. 2 years later…March 2011 • 10 websites ( 6 in Drupal / 5 in HTML ) •Two authors’ blogs (H&PE / SW) •Online account registration system •Online content – Web Explorations – developed with print resource – not fully an “after-thought”
  • 21. March 2011 • All websites housed in a Content Management System (Drupal) •Database driven; easy to update, change, and search for content •No more reliance on a “web person” •Access to Google Analytics •Control over access – teacher-level accounts
  • 23. The print textbook is not going away. But online support is expected - and expectations are getting higher.
  • 24. We are not creating a digital textbook. We are NOT a software company. But we can integrate digital into our print resources.
  • 25. We have the house – let’s start building. …from the beginning.
  • 26. •Password protected website •Test Banks •PowerPoints •Student Quizzes •Crossword Puzzles •Handouts Easy and cheap to do…
  • 27. ITEM TIME COSTS Website / Web 1 week $1500 Graphics Test Bank 3 weeks $2000 PowerPoints 1 week $1000 Quizzes 1 day $200 Handouts n/a FREE Crossword 1 day $200 Total $5000
  • 30. ITEM TIME COSTS Author Blog On-going Build into Commitment Author contract Twitter Account On-going Build into Commitment Author contract Web Explorations Months $12,000 +
  • 32. How do we become fully integrated?
  • 33. We MUST make a commitment to digital content from the beginning. And we start with little experiments.
  • 34. What does this look like? Some suggestions…
  • 35. New belief: Digital content is just as important as print content. It can no longer be an “after-thought” and must be given as much consideration as print.
  • 36. 1. Start with content 2. Define print / digital content 3. Build into book design (icons)
  • 37. Example: Why not take some feature content (with expiry) online? (you’ve already paid for the development of the content)
  • 38. Example: Why not use web savy teachers and go digital first for some content? (with Drupal – you don’t need web skills)
  • 39. Example: Why not experiment with video content? (This is expensive – start with one a book…)
  • 40. Example: Instead of weblinks – let’s also include a listing of useful apps…and use qr codes.
  • 41. Example: Your Example Your Suggestions Your Ideas
  • 42. Make the commitment to develop content for the web …from the beginning.
  • 43. And if you do that… anything is POSSIBLE!*

Notas del editor

  1. Is it an application – Theodore Gray example? Is it a flip book with integrated social media and online communities? Is it a website? Mygazines / Theodore Gray example….Include example about Simon Fraser….and the content management system they are building from Word Press to develop book from….
  2. Is it an application – Theodore Gray example? Is it a flip book with integrated social media and online communities? Is it a website? Mygazines / Theodore Gray example….Include example about Simon Fraser….and the content management system they are building from Word Press to develop book from….