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Selling the Invisible: How to Improve Service Marketing
Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started cont. ,[object Object]
Getting Started cont… ,[object Object],[object Object],[object Object]
Getting Started cont… ,[object Object],[object Object],[object Object]
Surveying & Research ,[object Object],[object Object],[object Object]
Surveying & Research cont… ,[object Object],[object Object],[object Object]
Surveys Cont. ,[object Object],[object Object],[object Object]
Positioning & Focus ,[object Object],[object Object],[object Object]
Positioning & Focus cont. ,[object Object],[object Object]
Creating a “Positioning Statement” ,[object Object]
Creating a “Positioning Statement” ,[object Object]
Answer Some Questions… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And a last one… ,[object Object]
Narrow the Gap ,[object Object],[object Object],[object Object]
Reposition the Competition ,[object Object],[object Object],[object Object]
Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning Fallacies ,[object Object],[object Object],[object Object],[object Object]
Planning Fallacies ,[object Object],[object Object],[object Object],[object Object]
Planning Fallacies ,[object Object],[object Object],[object Object],[object Object]
The Last Three! ,[object Object],[object Object],[object Object]
 
Communicating & Selling ,[object Object],[object Object],[object Object],[object Object]
Communicating & Selling ,[object Object],[object Object],[object Object],[object Object]
Communicating & Selling ,[object Object],[object Object],[object Object],[object Object]
Communicating and Selling ,[object Object],[object Object],[object Object],[object Object]
Other Considerations & Presentations ,[object Object],[object Object],[object Object],[object Object]
Just Do It… ,[object Object],[object Object]

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Camp 3

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