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THIS SOCIAL MEDIA STUFF IS
 NOTHING BUT TROUBLE.
THE THREAT OF SOCIAL
  MEDIA IS NOT KIDS
FOOLING AROUND ON
 FACEBOOK AT WORK
THE THREAT OF SOCIAL
  MEDIA IS NOT KIDS
FOOLING AROUND ON
 FACEBOOK AT WORK




                THE THREAT IS THE
                DE-LEGITIMIZATION
                WHAT PASSES FOR
                 AUTHORITATIVE
                  INFORMATION
INTELLIGENCE NEEDS
   AUTHORITATIVE
  INFORMATION IN
   ORDER TO DRIVE
 LEADERS TO ACTION
INTELLIGENCE NEEDS
   AUTHORITATIVE
  INFORMATION IN
   ORDER TO DRIVE
 LEADERS TO ACTION


      So, this problem is ours
BUT I THOUGHT
SOCIAL MEDIA WAS
     GOOD?
BUT I THOUGHT
 SOCIAL MEDIA WAS
      GOOD?

Collaboration: Good
BUT I THOUGHT
 SOCIAL MEDIA WAS
      GOOD?

Collaboration: Good

Massive proliferation of sources: Good
BUT I THOUGHT
 SOCIAL MEDIA WAS
      GOOD?

Collaboration: Good

Massive proliferation of sources: Good

Making every source seem of equal value: Problematic
HE SAW IT COMING:

                                                   The real powershift of
                                               information technology is not
                                              from the presence of additional
                                             data, but from the overturning of
                                             bureaucracies, shifting the power
                                          structure from information hoarders at
                                           the top, to shared information all over
                                                      the organization.

                                                  POWERSHIFT - 1990
        Alvin Toffler:
A futurist and advisor to world leaders
WHAT SOCIAL MEDIA DESTROYS
WHAT SOCIAL MEDIA DESTROYS
WE STILL NEED SOME OF THIS
WE STILL NEED SOME OF THIS




 Big institutions might not be wrong,
and culturally, we still need authority.
Maintaining informational authority in an age
                 of Web 2.0:
Maintaining informational authority in an age
                 of Web 2.0:
               ALGORITHMIC AUTHORITY
Maintaining informational authority in an age
                 of Web 2.0:
               ALGORITHMIC AUTHORITY




                                     Google
                                    PageRank
Maintaining informational authority in an age
                 of Web 2.0:
Maintaining informational authority in an age
                 of Web 2.0:
     Maintaining personal relationships
INTELLIGENCE PROFESSIONALS:
OUR JOB IS TO CHANGE THE CULTURE




   IT WON’T BE QUICK OR EASY,
 BUT IT SURE WILL BE INTERESTING

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