The document discusses the power of social networking and how it has changed communication. It recommends embracing listening over shouting, conversation over repetition, immersion over interruption, honesty over deception, and collaboration over control. The key tools needed for social networking are listening, being helpful, having conversations, being human, and being authentic. The document emphasizes listening, being helpful, having conversations, being human, and being authentic as the essential aspects of social networking.

1. The power of social
networking
Robin Houghton, Eggbox Marketing
Rob Shepherd, Press Dispensary
18-03-10

2. 'Social Media Revolution' by Erik
Qualman:
http://www.youtube.com/watch?
v=sIFYPQjYhv8
'What the ... is social media?ʼ by
Marta Kagan:
http://www.slideshare.net/mzkagan/
what-the-fk-is-social-media-one-
year-later

7. Old way ... new way
shouting listening
repetition conversation
interruption immersion
deception honesty
control collaboration

9. What tools do you
actually need?

12. Listen.

13. Be helpful.

14. Have conversations.

15. Have conversations.

16. Be human.

17. Be human.

18. Be authentic.

19. Be authentic.

20. Listen.
Be helpful.
Have conversations.
Be human.
Be authentic.

21. Listen.
Be helpful.
Have conversations.
Be human.
Be authentic.
Robin Houghton, Eggbox Marketing
twitter.com/eggboxrobin
Rob Shepherd, Press Dispensary
twitter.com/robsheperd