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Connecting Justice - social media and citizen engagement
- 1. connecting Justice social media and citizen engagement Patrick McCormick Manager Digital Engagement Department of Justice Victoria 14 September 2010 Smart Government Australia Melbourne Unless indicated otherwise, content in this presentation is licensed:
- 3. 1. understanding the context
- 9. 2. tinkering with the tools
- 11. conversations, questions, problem solving
- 12. video socialises important information
- 13. working together across boundaries
- 14. seeking and voting on ideas openly
- 15. supporting existing community role and establishing trusted , authentic presence on new platforms
- 16. 2. listening to the crowd
- 17. the Internet is increasingly, the people’s choice (AGIMO: Australia in the Digital Economy, 2009 ) 20% 27% 16% 11%
- 19. using social media monitoring to capture the direction of online conversations
- 20. breaking down social media activity by issues and level of interest issues share of voice
- 21. tracking social media stats over time to identify increased interest in key topics Month on Month Trend Alcohol & Street Violence Social Media Analysis April 2010
- 22. plotting social media spikes against news items and events to determine impact Violent CBD brawl Street violence talk spawned by Williams’ death
- 23. 4. responding and collaborating CFA, Black Saturday, Flickr
- 24. seeking citizen input , educating interactively
- 25. creating opportunities for shared learning and understanding
- 26. fostering responsibility through citizen engagement and content creation
- 27. the worst natural disaster in Australia’s history Victorian Fire Map 9 February 2009, dse.vic.gov.au
- 28. managing the information load and access to meet demand and prevent bottlenecks Kinglake, Aerial view, news.com.au
- 29. maintaining community engagement to better prepare for future emergencies Yarra Valley, Black Saturday, Flickr
- 31. because people want to help and play a role that government is well placed to facilitate
- 32. seeking citizen support for emergency volunteers Vital. Valued. Victorians.
- 33. sharing emergency information in timely, convenient way extends frontline response to community
- 34. mobile apps enable citizens to help themselves and their neighbors
- 35. geospatial data and location awareness put powerful tools in the hands of citizens
- 36. sharing timely information builds trust and confirms public safety objectives
- 38. Thanks! Patrick McCormick [email_address] @ solutist Questions? @ justice_vic