Changing Campus Culture for Successful Web Content

Changing Campus Culture for Successful Web Content Eric Hodgson September 19, 2007

Find This Presentation ,[object Object]

Two-part Series ,[object Object],[object Object]

Critical Web Principles ,[object Object]

[object Object],Critical Web Principles

Key Takeaway from Today: Technology does not build a successful Web site … PEOPLE build a successful Web site

Key Web Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What do they do online?

[object Object],[object Object],[object Object],[object Object],Content Categories

Separation of Presentation and Content RELATED LINKS IMAGE & CAPTION BODY PAGE TITLE CONTACT INFO

Web Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

History of Site Maintenance Medium Context Content Site 1 Medium Context Content Site 2 Medium Context Content Site 4 Medium Context Content Site 3 Context Content Site 5 Medium Context Content Site 6

History of Site Maintenance - continued Serial Web Site Development Process Content Context Medium Writers and Site Stakeholders Designers and HTML Programmers IT and Server Support

History of Site Maintenance - continued Writers and Site Stakeholders Designers and HTML Programmers IT and Server Support Content Context Medium

Key Roles Web Committee Web Manager/Webmaster Web Editor Content Owners Web Developer Server Administrator Geek Factor 0% 100%

[object Object],[object Object],[object Object],[object Object],[object Object],Web Committee

Web Committee Tasks ,[object Object],[object Object],[object Object],[object Object]

Organizational Chart: Single Source ,[object Object],[object Object],[object Object],[object Object]

Organizational Chart: Single Source - continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PROS CONS

Organizational Chart: Distributed Authoring #1 ,[object Object],[object Object],[object Object]

Organizational Chart: Distributed Authoring #1 - continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PROS CONS

Organizational Chart: Distributed Authoring #2 - continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PROS CONS

Organizational Chart: Distributed Authoring #3 - continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PROS CONS

Selecting a Model ,[object Object],[object Object],[object Object]

“ Your job is not to put content up on your Web site. Your job is to help your customers complete common tasks quickly and easily. That’s how you measure success.” Gerry McGovern

Five Key Author Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Content Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content Reuse ,[object Object],[object Object],[object Object]

Initial Author Training ,[object Object],[object Object],[object Object],[object Object]

Site Maintenance Training ,[object Object],[object Object],[object Object]

Site Maintenance Training ,[object Object],[object Object],[object Object],[object Object],[object Object]

Post Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You! ,[object Object],[object Object],[object Object],[object Object]

Changing Campus Culture for Successful Web Content

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Changing Campus Culture for Successful Web Content