1. KÜME MÜKEMMELİYETİ EĞİTİMİ
İZMİR

2. HEDEF KİTLE TEMEL ÖZELLİKLERİ
TEMEL
EKONOMİ
BİLGİSİ
ÇOK İYİ
DERECEDE
İNGİLİZCE
İLETİŞİM
YETENEĞİ
ANALİZ
YETENEĞİ
GRUP
ÇALIŞMASINA
YATKINLIK
İKNA
KABİLİYETİ

3. KONTENJAN
30 KİŞİ

4. ÖNCELİKLENDİRME
Metodolojiyi yaygınlaştırma ve sürekli
insan kaynağı gelişimi.
Küme Yönetimi, Küme Stratejisi Belirleme
ve Uygulama, Proje Yönetimi.
Bölge Planı, Önceliklendirme,
Program Tasarımı, Yatırım
Stratejisi ve Güdümlü Proje
Desteği.
ÜNİVERSİTELER
KÜME
YÖNETİCİLERİ
KALKINMA
AJANSI
UZMANLARI
ve KAMU
PERSONELİ
ODA, BİRLİK
TEMSİLCİLERİ

5. BAŞVURULAR
DAVET
USULÜ
Ön başvuruda bulunmak isteyen
konferans katılımcılarımız etkinlik
sonrasında standımızda başvuru
formlarını doldurabilir.

6. EĞİTİM METODOLOJİSİ
TEORİ İLE DESTEKLENEN VAKA BAZLI EĞİTİM.

7. NEDEN VAKA BAZLI EĞİTİM?
KATILIMCI
MERKEZLİ
YAKLAŞIM
TARTIŞMA
BAZLI EĞİTİM

8. VAKA BAZLI EĞİTİM vs. KLASİK EĞİTİM
Gerçek kararlar, gerçek firmalar, gerçek durumlar vs. Teori
Yüz yüze tartışma vs. Tartışma yok, sadece monolog
Fikirler savunulabilir, başkalarına etki yapılabilir vs. sadece eğiticiden öğrenilebilir
Bireyler yok takım söz konusu vs. Birebir bireysel deneyim
Başarı ve başarısızlıktan öğrenme vs. Uygulama yok
Hatırlaması kolay vs. Unutması kolay
Gerçek hayat simülasyonu vs. Gerçek hayat dahil değil, hatta siz de!

10. EĞİTİM SÜRECİ
1. HAFTA
Zaman
Vaka Konusu
Vaka İsmi
Birinci Hafta, Şubat 2014
Regional Competitiveness Programs
Regional Competitiveness Program in Yorkshire
Cluster Initiatives Screening
Agro Food Park
Cluster Initiatives Screening
Heyland
Cluster Policy Evaluation
ICT in Jutland - Competitiveness Policy in Denmark
Clusters Economics
California Wine Cluster
Clusters Economics
Finland and Nokia
Clusters Economics
Singapur

11. EĞİTİM SÜRECİ
2. HAFTA
İkinci Hafta, Mart 2014
Industry Analysis and Segmentation
Case INSEAD: The Evolution of the Circus Industry
Industry Analysis and Segmentation
Montreal Circus Cluster
Industry Analysis and Segmentation
Ryanair
Value Chain Analysis
Zara
Value Chain Analysis
Textile in Catalonia
Strategic Analysis in Clusters
Ventilation in Boras
Strategic Analysis in Clusters
Avocado in Valparaiso

12. EĞİTİM SÜRECİ
3. HAFTA
Üçüncü Hafta, Nisan 2014
Industry Analysis and Segmentation
Antmobel
Industry Analysis and Segmentation
SEBRAE Minas Gerais
Cluster Organization Management
Cluster Mobilization in Mitteldeutschland
Cluster Organization Management
Oil Drilling Cluster in Soderlandet - Developing NODE

13. EĞİTİM SÜRECİ
4. HAFTA
Dördüncü Hafta, Mayıs 2014
Change Management
The Catalan Leather Industry
Change Management
Iceland Geothermal Cluster
Project Management
Clusterland Upper Austria
Cluster Policy Evaluation
Norwegian Cluster Program Evaluation
Continuous Policy Input
Continuous Policy Input from Clusters in Catalonia

14. SAHA ÇALIŞMASI
7 AYLIK BİR SÜREÇ

15. MENTORLUK PROGRAMI

16. SERTİFİKASYON

17. FAKÜLTE

18. Antoni Subirà
Antoni Subirà is the President of the European Foundation for Cluster excellence. He's a former Minister of
Industry, Trade and Tour-ism of the Catalan Government and member of the Parliament of Catalonia. Recently,
he became a full-time member of the faculty at IESE
Business School, where he had taught in other capacities for many years. He is been Professor at IESE since the
early sixties. From 1967 to 1974, he was Director of the MBA program at IESE. He has also served as a
consultant for various multinational, and is a board member of several in-vestment funds. He was a member of
the Aho Commission appointed by the EU, and presently is Chairman of the Board of Advisors of The
Competitiveness Institute and member of the European Cluster Policy Group. He has PhD in Industrial
Engineering, Polytechnic University of Catalonia and a M.Sc. in Industrial Management, MIT.

19. Reza Zadeh
Reza Zadeh is the Executive Director of the European Foundation for Cluster Excellence and an independent
advisor on cluster policy and regional innovation to governmental bodies including the European Commission. He
is currently advising the Commission in the development of Smart Specialisation Strategies in Malta and Latvia.
He has over 20 years experience of regional innovation and competitiveness policy in a European context, gained
at the Welsh Development Agency, UK, where he headed their Technology Programmes, and later, at the RDA,
Yorkshire Forward, as their Director of European Innovation. Prior to that, Reza held a number of international
roles in telecommunications, aerospace and management consultancy, working in various countries including
China, Singapore, Malaysia, France, Belgium and the former East Germany, as well as extensively in the United
Kingdom.
He is a technologist with a B.Sc. in Systems Engineering and a research degree in Control Systems, both from
Leeds, UK. He also holds a joint MBA degree from Cranfield School of Management, UK and Nanyang
Technological University, Singapore

20. María Luisa Blázquez
María Luisa Blázquez is a Strategy and International Business teacher at the Universidad Pontificia Comillas and
a Research Associate at the International Center for Competitiveness of the IESE Business School. She
conducts strategy and competitiveness projects at IESE, such as the coordination of the Global Competitiveness
Report Survey in Spain as a partner of the World Economic Forum, and the Annual Barometer of the Business
Climate in Spain. She also teaches strategy and regional competitiveness to regional governments and cluster
managers across Europe as part of European Commission projects. Her research areas are strategy, clusters,
competitiveness and its implications in different areas, with special emphasis on the European Union and
increasing globalization. She has worked as strategic consultant for Arthur D. Little and Gemini consulting.
She holds a Ph.D. in Business from the Universidad Pontificia Comillas in Madrid, an MBA degree from the
Massachusetts Institute of Technology (MIT) in Boston and Bachelor degrees in both Business and Law from the
Universidad Pontificia Comillas in Madrid.

21. Alberto Pezzi
Since December 2011, Alberto Pezzi is Outgoing President of the Board of Directors of TCI-The Competitiveness
Institute. From October 2009 to December 2011, Alberto was the President of the Board. From 2003 to 2009,
Alberto held the position of Secretary of TCI's Board of Directors. He is also the Director of the Analysis and
Foresight Unit at the Observatory of Industrial Foresight of the Department of Innovation, Universities and
Enterprise of the Catalan Government. Alberto was first employee and first General Manager of TCI - The
Competitiveness Institute after its establishment in November 1998. From 2003 to 2009, Alberto had held the
position of Secretary of TCI's Board of Directors being in charge of the general management and operations and
staff coordination at TCI's office in Barcelona. He has over fifteen years of experience in economic development
and clustering initiatives both in the private sector and the public sector. Before joining his current employer he
worked for consulting firms like McKinsey and Company and Competitiveness, gaining an extensive experience
in strategic consulting and knowledge management. He is the author of different publications on cluster policy
and practice and he is regularly invited to give speeches in international forums on issues related to cluster policy
and regional competitiveness. Alberto holds a Bachelor of Science in Economics from the University of Bologna,
a Master in Law, Economics and Policy of the EU from the European College of Parma and a Postgraduate
Diploma in Economic History and Institutions from the Universitat Autonòma de Barcelona.

22. Werner Pamminger
Werner Pamminger is one of the members of the TCI Board of Directors, elected in the last General Assembly
meeting, October 2012. An experienced executive and senior consultant, after a couple of years in industry as
engineer, Werner is since 2006 general manager of Clusterland Upper Austria Ltd., the Upper Austrian regional
development agency for cluster and network management, responsible for 50 employees and an annual budget
of about 5 mil €. Werner is an international expert in cluster management and in the plastics industry, and
established the Upper Austrian Plastics Cluster in 1999 (a plastic industrial network of about 400 contributing
companies).

23. Jorgen Rosted
Jørgen Rosted serves as an adviser for Government and private companies. Mr. Rosted served as Director of
FORA, an independent research unit under the Danish Ministry for Economic and Business Affairs. He has been
one of the most influential policy advisors in Denmark over the last two decades. Mr. Rosted served as
Permanent Secretary in the Danish Ministry of Business Affairs and has held a number of leadership positions in
the Ministry of Finance, for three years as the Director of the Economic Department.

24. Manuel Fernandez-Grela
Manuel Fernandez-Grela holds a Bachelor of Science and Ph.D. in Economics from the University of Santiago de
Compostela. His current position is Professor of Economic Analysis in the University of Santiago de Compostela.
Between the years 2006-2007 he was international relationships manager in the University of Santiago de
Compostela and between 2008 and 2012 he was council member of Spanish Regional Science Association. His
research topics are regional development, clusters, and input-output analysis. He also participated in the Course
for Trainers of Cluster Management Excellence, organized by European Foundation for Cluster Excellence.

25. Gloria Ferrer
Gloria Ferrer is the Programme Coordinator and the international tutor of European Foundation for Cluster
Excellence and senior consultant in The Cluster Competitiveness Group. She has experience tutoring teams in
Europe and Latin America, in cluster initiatives (field projects) in many different sectors and regions in Spain,
Portugal, Colombia, Brasil, Chile, Poland, Bulgaria, Lebanon, Tunis and Morocco. In all these projects she has
been transferring the cluster initiative (field project) methodology to the teams by coaching them.
She was also involved in the European Cluster Excellence Initiative (ECEI, www.cluster-excellence.eu) as part of
the team from the IESE Business School. She is also an ESCA (http://www.cluster-analysis.org/) official expert.
Prior that, Gloria gathered her experience in marketing and sales in companies as Sony or the Techfoundries
Group. After that, Gloria started out as co-owner of Bitsailing. The experience she collected working in her own
company lead her to becoming strategy and business consultant, working with different innovation firms as
Flowlab and The Cluster Competitiveness Group.
Gloria has an M.Sc in Telecom and Electrical Engineering from the Polytechnic University of Catalonia, and a
MBA from ESADE Business School in Barcelona, Spain and the Manchester Business School in United
Kingdom.

26. Henri Varlet
Henri has been tutoring teams in cluster initiatives mainly in France and Brazil. Among other projects, he advised
the Brazilian state agency SEBRAE on how to deploy and strengthen the electronics industry in the State of
Minas Gerais. He also advised Rhone Alpes Region (France) on how to develop and lock competitive
advantages in the field of medical technologies.
He has over 10 years of experience working in technology related entrepreneurship and strategy consulting in
Europe, North America, and South America. He worked as a senior consultant for Accenture and Deloitte, he
worked with a wide range of Fortune 500 firms on business transformation and operational issues. His
experience includes extensive work in corporate software technology, online consumer services and business
innovation.
In parallel to his consulting activity, he has been an active start-up founder, launching in Barcelona, Spain, a web
2.0 search engine nuroa - www.nuroa.es – for which he worked as a Business Development manager.

27. E-LEARNING PLATFORMU

28. ÖN DEĞERLENDİRME ANKETİ

29. TANIMLANMIŞ DERS PROGRAMI ÖRNEĞİ

30. ÖRNEK DERS İÇERİĞİ

31. TEŞEKKÜRLER
KÜME YÖNETİCİLERİ İÇİN KAPASİTE GELİŞİMİ PROJESİ
ATATÜRK CAD. NO: 382 ALSANCAK İZMİR
TEL: + 90 232 488 60 35
FAKS: +90 232 488 61 81
E-Posta: arge@egebirlik.org.tr