The edge that a bespoke or custom developed course has over off-the-shelf course is well established. This article illustrate the power of bespoke eLearning to create sticky learning through 6 examples. Chosen examples address varied training needs like compliance, application simulation, and professional skills. For more resource on eLearning, mLearning, and Gamification Please Visit - http://bit.ly/learning-blogs-EID About EI Design EI Design brings in 14 years of expertise servicing customers across 16 countries catering to their varied eLearning needs. We have delivered more than 6500 hours of eLearning development content (of which over 750 hours is for mobile learning). We also have a strong expertise in localising content in 26 global languages. Please visit - www.eidesign.net to know more.

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What Is Bespoke eLearning? Featuring 6 Killer Examples
Part of Outsourcing Series
Presented by
www.eidesign.net
Author-Asha Pandey
Chief Learning Strategist, EI Design
apandey@eidesign.net
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About EI Design (www.eidesign.net)
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Years of Learning Solutions
Expertise
14
6500 Hours of eLearning
Developed
390
Hours of Localisation
In 26 Languages Developed
82.3%
Customer
Retention Rate
20+ Industry Verticals
Serviced
Countries – The Breadth of Our
Customer Base
16
750
Hours of Mobile Learning
Developed

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Our portfolio and the range of our services
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Core services:
Core services: Our rich portfolio includes:
1. Custom Course development eLearning /
mLearning
2. Migration of legacy courses to HTML 5
3. Localisation
4. ILT / VILT and Blended Learning
5. Performance Support Tools
Off-the-shelf Products:
1. Suite on Instructional Design
2. Suite on generic Compliance
Value added Services : Comprehensive evaluation
strategy (cuts across various training formats)
1. Efficacy of learning (the learnability and gain
for learners)
2. Impact of training (the gain for business)
3. Return of Investment (ROI) on training
Beyond Learning: We also offer several Learning
Support services that can be used to promote
eLearning adoption or specific mandates like change
management.

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What Is Bespoke eLearning? Featuring 6 Killer Examples
The edge that a bespoke or custom
developed course has over off-the-shelf
course is well established. In this article I
will illustrate the power of bespoke
eLearning to create sticky learning through
6 examples. I have picked examples that
address varied training needs like
compliance, application simulation, and
professional skills.
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What Is Bespoke eLearning?
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There are two kinds of online courses that you can choose from for your eLearning needs:
• Off-the-shelf courses (generic).
Off-the-shelf courses are ready to use.
• Bespoke (also known as custom) courses.
Bespoke or custom courses, as the name suggests, are specifically designed or tailor made to meet your requirement.
Off-the-shelf courses can be deployed quickly, whereas bespoke or custom courses will need longer time to develop and deploy.
While bespoke courses may be more expensive on account of initial development costs, they would not have any associated
recurring licensing costs.

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Bespoke eLearning Example 3: Branching scenario and simulations with a progress indicator.
This example showcases a complex decision making
scenario. While the learners are going through the
scenario, the visual indicator (shown on the right) provides
cues on how they are faring. This enables them to pause
and reflect on their choices and even re-think their
strategy mid-course.
What Is Bespoke eLearning? Featuring 6 Killer Examples

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What Are The Advantages Of Using Bespoke eLearning?
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Bespoke eLearning courses are branded for your
organization. They may use the raw content that you have
or use content that is specifically created for you. The
examples and case studies would be relevant to your
organization and the assessments would be specifically
designed for you. Their design approach factors for your
learners’ preferences, your culture, and is tailor made to
meet your learning and business mandates.

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What Are The Advantages Of Using Bespoke eLearning?
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Off-the-shelf courses are quicker to deploy, but have
certain inherent shortcomings. By definition, they are
generic and may not be able to meet the specific
requirements of your organization. Again, they offer
standard features that you need to live with and they
cannot be customized to suit your specific requirements.

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How Does Bespoke eLearning Fare Against Off-the-shelf Courses?
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Let us see how these aspects are offset in
the bespoke approach and what advantages
you will get when you opt for it:
1. The courses are developed as per your branding. They
feature your imagery and this helps learners relate and
connect better to the learning piece.
2. The content is specific to you and your learners. It is
presented in a form that will engage them and ensures the
required learning mandate is met.
3. The learning experience is customized to your program. It
uses a learning strategy that is best suited to meet the
required learning mandate.

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How Does Bespoke eLearning Fare Against Off-the-shelf Courses?
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Let us see how these aspects are offset in
the bespoke approach and what advantages
you will get when you opt for it:
4. The Assessment strategy is customized and aligns effectively
to your learning and business mandates.
5. Looking at your dynamics, the delivery format can be for
traditional eLearning or multi-device (the content would run
on tablets and smartphones). This enables you to choose an
authoring tool that is most suited to your requirements.
6. You can also decide on supplementing your primary
eLearning with Performance Support intervention that can
lead to better application of the learning on the job. This will
have a significant impact on the ROI of eLearning.

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Let me illustrate the advantages of bespoke eLearning through 6 examples.
I have selected examples that address varied training needs like compliance, application simulation, and
professional skills. The first example illustrates an approach that is scalable and can be applied for any
training area like soft skills, induction programs, and so on.
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The Bespoke eLearning Advantage Through 6 Examples

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This example is my personal favorite, as it showcases a design that does not have a “Click next to continue” or
“Prompt text”. The learner can intuitively ascertain (through visual cues provided alongside the content) on what
should be done next. It creates an immersive and engaging learning experience.
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Bespoke eLearning Example 1: To highlight intuitive and immersive experience.
It is a multi-device design that adapts equally well to PCs/laptops or tablets.

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Bespoke eLearning Example 2: Gamification in Compliance.
We created a simulation-based task-oriented Gamification course, which was interactive and engrossing. To
achieve this, we incorporated a real work environment (visually), an element of challenge (bonuses and bombs),
rewards for success (caps, badges), and learning through activities including elements of surprise and delight.
Do refer to this case study in detail in my earlier article Gamification in Compliance through a serious
game concept.

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Bespoke eLearning Example 3: Branching scenario and simulations with a
progress indicator.
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This example showcases a complex decision
making scenario. While the learners are going
through the scenario, the visual indicator
(shown on the right) provides cues on how they
are faring. This enables them to pause and
reflect on their choices and even re-think their
strategy mid-course.

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Bespoke eLearning Example 4: Application Simulation.
This is a great example of how we uplifted dry and linear content into an interesting and engaging format.
We chose a responsive design (to support PCs, Laptops, Tablets, and Smartphones) and made learning bite-
sized enabling learners to undertake a long, arduous journey in short, engaging steps.
You can view the "Office 2013 – Application Simulation" under App Simulations section (as part of our Demos).

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In our suite of Generic Compliance, we chose a
scenario with a twist by adding a theme of
“Choose the Right Path”. While all of us have a
sense of right and wrong, this approach added
value in the context of the specific compliance
mandate in terms of the most appropriate
behavior and why the learners need to
demonstrate the same.
You can view the "Compliance – Introduction to
the Code of Conduct" under Compliance section
(as part of our Demos).
Bespoke eLearning Example 5: Scenario with a twist.

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Bespoke eLearning Example 6: Performance Support Tool - Featuring Interactive
PDFs as a learning aid to supplement online learning.
This is also one of my personal favorites, as it provides a better
learning experience through simplicity.
Interactive PDFs can be used to convert mountains of boring
information into a visually appealing, interactive format.
Furthermore, you can integrate videos, interactive demos, and
audio to create an engaging learning experience.
Do refer to the detailed case study on this outlining the value the
Interactive pdf brought to my PowerPoint deck in my earlier article
Performance support - Featuring Interactive pdf as a Learning
Aid to supplement online learning.
I do hope these examples illustrate the power of custom or
bespoke eLearning in creating an effective and immersive learning
experience. I look forward to your feedback and suggestions.
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EI Design Pvt Ltd
Corporate Office and Development Centre
#160, Arun Arch,
9th Cross, Indiranagar 1st Stage
Bangalore - 560 038, India.
www.eidesign.net
Asha Pandey,
CMD and Chief Learning Strategist
Tel (Direct): +91-80-25202679
Board: +91-80-25202677 / 25202678
Mobile: +91-98450-61484
Email: apandey@eidesign.net