Why you should use social media to connect with your audience, improve preception about your brand and increase visibility and sales Associated Document at: http://www.scribd.com/doc/53328422/Connecting-With-Your-Customers-Using-Social-Media

1. Connecting to your Customers with Social Media Eileen Brown Amastra Ltd. eileenb@amastra.co.uk +44 7764 359 905 http://twitter.com/eileenb

2. Who are your customers?

3. You know your business Defined objectives Detailed Goals Action Plan So you decide to add Social Media…..

4. Motivations for using social media Knowledge Connection Entertainment Source: Global Web Index, Pilot survey. UK data. June 2009 globalwebindex.net

5. Social Media fundamentally changes the relationship between business producers and customers Image credit: Ian Sane

6. It is as key to business success, as was mass production in the Industrial Revolution, the impact of the Personal Computer in the workplace, and the growth of the web http://www.flickr.com/photos/34353483@N00/219643089/

7. These effects are very important for you, your business and your customers http://www.flickr.com/photos/gustavog/9708628

8. http://www.flickr.com/photos/mexicanwave/2404978535/

9. Scatter Gun approach The 'launch' of a blog Creation of a Facebook page Twitter name YouTube channel

10. Many companies forget what type of messages they are trying to achieve. They forget to listen to their customers and they don’t care whether their customers are actually listening to them. Photo Credit: xJasonRogersx

11. information sharing Corporate blogging community connection What do you want to use social media for ? blogging / Twitter customer advocacy recruitment LinkedIn Facebook Do you have rapidly changing information ? yes blogging no Twitter channel Do you have a product you can demo ? You Tube channel no yes blogging Define your outreach

12. Creating an online brand Get a website - or if hesitant about coding, get a blog. LinkedIn / Facebook / Twitter profiles. Import and connect with all of your contacts online Contribute to the conversation Links = Reputation and credibility. Retweet interesting Tweets and thank your Retweeters, Business cards: drive everyone to your online presence. Use the privacy settings within the application. Publicise your brand. Everywhere.

13. Managing your brand Key to success with your customers Information released is on message Accurate, authentic and positive

14. Marketing your brand Strive to influence positive responses from your audience Engage the audience. Engender open discussions Develop your online relationship with your consumer

15. Social Connections Connecting with your customers is all about delivering a consistent message.

16. It's about damage control if there are issues, an effective Social Media policy in place and it’s about a consistent approach to your online Social Media strategy.

17. It's about making sure that everyone within your company follows your messaging guidelines.

18. You will completely under-estimate the investment in time investment required to make your Social Media brand successful.

19. Also on Scribd http://www.scribd.com/doc/53328422/Connecting-With-Your-Customers-Using-Social-Media

20. Get your social media strategy right. First time eileenb@amastra.co.uk +44 7764 359 905 http://eileenbrown.wordpress.com http://twitter.com/eileenb http://facebook.com/amastra http://Scribd.com/eileenbrown