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Customer is King……
Or Are They
Nigel McPolin
Founder and CEO
Your customers will only
love your company ….
When your employees
do
Put your employees first
Engaged employees
will deliver an enjoyable
customer experience
Engaged employees
will convincingly promote
your products, services
and organization
Engaged Employees
are interested in the
customer’s experience
being as enjoyable as
possible
Engaged Employees
are your biggest
brand advocate
Your customer
will love
your organization
mainly because your
employees do!!
Do customers
deal with your
senior management?
Your customers’ 1st and
only experience of your
organization is with
your 1st line employees
If a disengaged
employee doesn’t make
a good impression
your customer won’t
return
If an engaged employee
is committed to making
the customer
experience enjoyable
your customer will be
retained
Invest in your best
customer service
resource…..
….your employee
How do you get
employees to love your
company?
Put your employees first
Train & develop your
employees in…..• Product
• Skills of their job
• Ethos of your company
Recognize and
celebrate success
If an employee makes the
wrong decision don’t
highlight it in a negative
way.
Look at it as a positive
learning opportunity.
Empower your
employee to do the right
thing
An employee that isn’t
afraid of being humiliated
when they make a mistake
won’t be afraid of trying
new and creative ways of
succeeding in their job
Connect with each
individual employee
Know their interests,
passions and
what they want to
achieve
Companies with high
engagement have 2x the
customer loyalty than
companies with average
engagement
Do you care about your
customers? ......
Are you putting your
employee first?
What are you doing to
encourage your
employees to love your
organization?
Full article available here
Nigel McPolin is the creator and founder
of Etimes2, an Engagement Building
Platform that drives sustained behavior,
engagement and performance
throughout the organization.
Visit www.etimes2.com for more
information and a free trial

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Customer is king....or are they