Earning from blogging 2011 ej arboleda
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A roadmap to making your way to earning from your blog, and future trends.
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Earning from blogging 2011 ej arboleda
- 1. Earning from Blogging By EJ Arboleda ManilaReviews.com ManilaBlogs.com EJArboleda.com
- 2. Top Blogs TechCrunch Michael Arrington 40 yo $8,000,000/month
- 3. Top Blogs Mashable Pete Cashmore 26 yo $6,000,000/month
- 4. Top Blogs Perez Hilton Mario Lavandeira Age: Unknown $2,000,000/month
- 5. Blogging Where to Start
- 6. Money in Blogging There are different ways to earn money: Direct: Advertisements Sponsors Indirect: As the subject matter expert Blog for someone else! Corporate Blogger Consultancy Internet Marketers, Online PR, etc
- 9. 64% of bloggers report no income (vs 72% last year)
- 10. 18% of bloggers reported non-salary income
- 11. Mean: $9,985 (2008: $6,000)
- 13. Technorati is an Internet search engine for searching blogs.
- 14. By June 2008, Technorati was indexing 112.8 million blogs and over 250 million pieces of tagged social media.
- 17. Know Your Market Who will read your blog? Who will watch your videos? Technical: SEO What search terms will send readers to you? How will people find you? Demographics versus Psychographics
- 20. Be perceived as the expert
- 21. Ride on your own fame or notoriety (if applicable)
- 22. Mohan Gumatay
- 23. Perez Hilton
- 28. TRENDS
- 29. The Trends of 2010: Mombloggers 54% of MomBloggers have been approached by Brands Vs 33% of all Bloggers
- 30. The Trends of 2010: Mombloggers Moms believe that blogs have had the greatest impact on 2 things: Politics (same as all others surveyed) Parenting
- 31. The Edelman Trust Barometer
- 32. The Edelman Trust Barometer Where do you generally go first for news about a company? Then where do you go?
- 33. The Edelman Trust Barometer 54% of respondents trust Media (right above financial institutions, post fin crisis)
- 34. Hits & Misses 3 of the Top 5 “most linked to” posts are about Apple’s iPhone or iPad Most read about topic on blogs: Gulf of Mexico Oil Spill Haiti Earthquake Wikileaks
- 35. The Future Blogging will have the greatest impact on Politics, Technology, and Business 1 in 4 bloggers (25%) add content from a mobile device 39% of these people said that this has changed their blogging style More short and more spontaneous posts Using more photos to make their blog more appealing to mobile users
- 36. Questions? EJ Arboleda Technical Director ManilaReviews.com / ManilaBlogs.com Manila Blogs Family Email: ej@manilareviews.com Twitter: @ejarbo / @manilareviews
Notas del editor
- Total Revenue from AdSense: 8.792 BILLION USD
- “Many view blogging as a slightly subsidized hobby”
- Much of blog-related revenue comes from Display Ads (personally served ads).2nd: Adsense3rd: Affiliate Marketing4td: Paid to give speech on topic blogged about5th: Paid postings6th: Spokesblogger for products/brands
- Psychographic approach of Facebook They did not market to the “expected” market – kids, teenagers, young adults (Xanga) They catered to “people who want to stay connected” Hence, fastest growing Demographic – 35-55 year old women
- Moms have a writing style they generally categorize as “Sincere”
- In the US, trust in Media has declined to 27%
- (note how top bloggers started out!)