1. European Commission
Enterprise and Industry
“UNLOCKING EUROPE’S CREATIVE POTENTIAL”
Dr. Reinhard Büscher
Head of Unit
Support for Industrial Innovation –
Unit D2
European Commission
Enterprise and Industry
Europe's innovation and
industrial policies
Brussels, 24 November 2010
11

2. European Commission
Enterprise and Industry
Creative industries matter…Creative industries matter…
……for smart growthfor smart growth
software consultancysoftware consultancy
&&
publishingpublishing
……for sustainablefor sustainable
growthgrowth
……for inclusivefor inclusive
growthgrowth
architecturearchitecture
&&
designdesign
music, gamesmusic, games
&&
videovideo
In EU-27 creative industries offer 6,1 million jobsIn EU-27 creative industries offer 6,1 million jobs
and represent 2,7% of GDP (2007)and represent 2,7% of GDP (2007)
22

3. European Commission
Enterprise and Industry
Creative industries are politically supported…Creative industries are politically supported…
More and more competition to be recognized asMore and more competition to be recognized as
a “creative” city or regiona “creative” city or region
……because of their growing economicbecause of their growing economic
importanceimportance
……because of their positive spillover effects intobecause of their positive spillover effects into
other industriesother industries
……because of their considerable potential forbecause of their considerable potential for
changing the image of a regionchanging the image of a region
33

4. European Commission
Enterprise and Industry
What are the main motives for supporting creativeWhat are the main motives for supporting creative
industries?industries?
““Very important” is for ministries of economy and of culture…Very important” is for ministries of economy and of culture…
…… supporting innovative activities (71,8%)supporting innovative activities (71,8%)
…… encouraging economic growth (62,5 %)encouraging economic growth (62,5 %)
…… increased visibility of national products/services (54,1%)increased visibility of national products/services (54,1%)
…… creating new jobs (52,5%)creating new jobs (52,5%)
…… securing cultural diversity (51,3%)securing cultural diversity (51,3%)
…… increasing the attractiveness of the country for tourists (48,6%)increasing the attractiveness of the country for tourists (48,6%)
But: Improving the attractiveness of the business location andBut: Improving the attractiveness of the business location and
replacing declining industries is important, but not a top priority.replacing declining industries is important, but not a top priority.
[Source: Competitiveness Report 2010][Source: Competitiveness Report 2010]
44

5. European Commission
Enterprise and Industry
Better supporting creative industries:Better supporting creative industries:
What is different?What is different?
Creative industries are…Creative industries are…
……very heterogeneous; one size doesn’t fit allvery heterogeneous; one size doesn’t fit all
……very much depending on economic ups and downsvery much depending on economic ups and downs
……dominated by very small enterprises and serialdominated by very small enterprises and serial
entrepreneursentrepreneurs
…… highly innovative, but not very much research drivenhighly innovative, but not very much research driven
…… and increasingly also more export-orientedand increasingly also more export-oriented
Supporting creative industries requires new tools and instrumentsSupporting creative industries requires new tools and instruments
that better address the specific needs of service innovations!that better address the specific needs of service innovations!
55

6. European Commission
Enterprise and Industry
Cooperation platform
Awarenessraisin
Concrete
actions I
Public-private
partnerships on
vouchers for
innovation
support
€€ 2 Mio2 Mio
Concrete
actions II
Public-private
partnerships on
access to
finance
€€ 1,25 Mio1,25 Mio
Concrete
action III
Public-private
partnership on
cluster
excellence &
cooperation
€€ 1,25 Mio1,25 Mio
European Creative Industries Alliance
Cluster
excellence &
cooperation
Innovation
support
services
Incubation
and
Access to
finance
Links with
other
sectors
Framework
conditions,
trends &
foresight
Informationserviceandguidance
€€ 3 Mio3 Mio
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7. European Commission
Enterprise and Industry
Support for Industrial Innovation UnitSupport for Industrial Innovation Unit
Industrial Innovation and Mobility IndustriesIndustrial Innovation and Mobility Industries DirectorateDirectorate
DG Enterprise and Industry, European CommissionDG Enterprise and Industry, European Commission
For more information please contact: Entr-support-for-For more information please contact: Entr-support-for-
innovation@ec.europa.euinnovation@ec.europa.eu
http://www.proinno-europe.euhttp://www.proinno-europe.eu
http://www.europe-innova.orghttp://www.europe-innova.org
Thank you for your attention!