This session is dedicated to the possibility that many myths exist about business and it would be better to rid ourselves of these ideas. Thinking about these myths is hard because it requires us to examine some of our most deeply held beliefs and either dismiss them or at least think differently about them. If you are interesting in having a conversation about business myths, you are invited to attend this session facilitated by Ed Kless, Sage senior director of partner development and strategy.

1. Top Ten Business Myths
Ed Kless
@edkless

2. CPE Credit
• In order to receive CPE credit for this session, you must be present for the entire
session.
– Session Code: C-183
– Recommended CPE Credit = 1
– Delivery Method = Group Live
– Field of Study = Specialized Knowledge and Applications
• Visit the Sage Summit Connect kiosks to enter CPE credit during the conference.
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3. Business is a zero-sum game.
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
$40,000
Cost
Price
Value

4. Price is based on cost.

5. Excessive profits must be because the company is
doing something evil.

6. Increasing market share leads to increased profitability.

7. Focusing on efficiency makes your company more
effective.

8. Leadership is about changing others (behavior).

9. Strategy begins be determining a revenue target.

10. Business is a science, and requires data to make
decisions.

11. The customer is always right.

12. Differentiation can be achieved by saying you are
customer focused.

13. Your Feedback Is Important to Us!
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Complete the survey on your mobile phone, laptop, or tablet
through the Sage Summit mobile app.
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• Remember each completed survey is another entry for one of several daily prize
drawings, including an Apple iPad!
• Your feedback helps us improve future sessions and presentation techniques.
• Session code for this session: C-188
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14. Contact Information
• Presenter Contact Information:
– Ed Kless
– Ed.kless@sage.com
– Twitter hashtag @edkles
• Follow us @Sage_Summit
– Use the official Sage Summit hashtag: #SageSummit
• Don’t forget to use the Sage Summit mobile or web app for all your conference needs.
Thank you for your participation.
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