1. Label
Whores
Brought to you by:
Richard Obi, Sarah Reed,
Lesley Renick, Joanna Schmidt,
Emily Wiley
Trend Report: Spring
2010

2. Label
Whores
Consumer
Characteristics:
Consumer
Characteristics

3. Label
Whores Social Theories:
-Social Identity
Social
Theories
• People’s self esteem is established
and maintained by affiliating with
members of social groups that are
already deemed to be attractive, thus
automatically placing themselves into
that category
• Plastering brands all over clothing
is typically only done for the viewing
of others to promote jealousy or
attention
• Label whores don’t dress for
themselves, they dress for other
people to make themselves stand out
and be noticed, giving them a place
in the public eye

4. Label
Whores
Social Theories:
-Social Comparison
Social
Identities
• People gain satisfaction about
themselves and their appearance
when they are looked at and judged
by others
• By looking to different mediums
such as television, internet, and
magazines, label whores can form
their own opinions of how others
view them, leading them to decide
how they want to be viewed
• Fond of shopping while wearing
brand name clothing to allow other
label whores to see them and judge
them, gives a sense of
accomplishment if a label whore is
caught eyeing another label whore’s
clothing

5. Label
Whores
Social Theories:
-Conspicuous Consumption
Social
Theories
• Almost everyone will purchase a
good because of the external
benefits that come along with it
• conspicuous consumption was
originally involved in a high degree
of buyer sophistication coupled
with a propensity for expensive
goods
• some enterprises are decorating
their offices to the nines, taking
first class flights, and pedaling
expensive vehicles, all of which is
in the name of being portrayed as
a highly successful entity.

6. Label
Whores
Social Theories:
-Conspicuous Consumption
Social
Theories
• A woman’s inner desire to stand out in
any shape, form, or fashion is what
drives her to shop in exclusive locations
•Since one cannot carry their house or
their automobile with them wherever
they go, the only visible display of
wealth while on-the-go is clothing
•a true symbol of wealth is the
accumulation of three indicators of the
leisure class which are not easily
copied: a house, which is a stationary
symbol of status, a car, a temporary
mobile symbol of status, and clothing, a
permanent mobile symbol of status.

7. Label
Whores
Influential Factors:
-External
-Internal
Influential
Factors

8. Label
Whores
Synopsis of
consumer group:
Synopsis

9. Label
Whores Trend Report: Spring
2010
• Designer shorts/skirts by True Religion,
7 for All Mankind, Citizens of Humanity,
and Rock and Republic.
• Jump suits and Rompers by DKNY,
Lacoste, Ralph Lauren, and Badgley
Mischka
•Floral, stripes, abstract, bold, or subdued
patterns
•Sheer Fabrics, layers, delicate and
feminine draping
•Chunky accessories by Betsey Johnson

10. Label
Whores Trend Report: Fall
2010
•Printed items continue from
spring/summer in tops and
outerwear
•All things military as a tribute to
the armed forces
• Thicker fabrics, mainly leather
and furs by Chanel and Burberry
•Trench Coats in thicker fabrics