1. 1961
By: Emily Whitener, Emily
Wiley, Stacy Powers

2. Target Market
 Women ages 30-45
 Working Upper Middle Class
 Single or Married
 Fashion Conscious
 Healthy and Fit
 Leads a Busy Social Life

3. Price Line
Conservative Trendy Advanced
Ralph Armani Chanel
High Lauren
Talbots Ann Taylor White House
Bridge Black Market
The Limited New York Chico’s
Better & Co.

4. Inspiration
 1960’s
 Jackie Onassis Kennedy
 Michelle Obama
 Chandeliers
 Audrey Hepburn
 Houndstooth
 Pearls

5. Line Direction
 Vintage
 Trendy
 Sophisticated
 Versatile
 Classy
 Age Appropriate

6. Garment Sketches

7. The Audrey Coat
Verbal Description: Swing back into the 60’s
with this turquoise mid-length empire waist coat with
adorable leopard silk lining. The standing collar and
five-button closure are the epitome Audrey
Hepburn’s style. Throw it on over your warmest
winter clothes or cutest spring dress, it looks good with
everything!
Care Instructions: Dry Clean Only.
Fiber Content: Shell – 100% Linen Turquoise,
Lining – 100% Leopard.
Suggested Retail Price: $310.00

8. The Audrey Coat
Garment Analysis
Fabric Construction Plain Woven
Seam Plain Seam
Seam Finish Butterflied
Hem Finish Folded
Shaping Devices Gathers, Single-Pointed Darts
Garment Silhouette Empire Coat
Garment Closure Five Buttons
Garment Length Knee-length
Location of Interfacing Collar, Chest Piece
Location of Linings Body & Sleeves
Waistline Natural Waist
Neckline/Collar Standing
Sleeves/Cuffs 3/4 Set-in Sleeves
Pocket(s) In-seam Pockets

9. The Audrey Coat
Materials Cost
Item Cost/Required Amount Total
Fabric Shell: $25 yd/2.33 yards $58.33
Lining: $12 yd/1.5 yards $18.00
Buttons $3 / 5 needed $15.00
Thread $2 per spool
$2.00
Interfacing $0.05 yd / .75 yards
$0.38
$46.86
Materials Cost ($93.71/2=46.86)
$154.62
Wholesale Price (46.86*330%)

10. The Twiggy Dress
Verbal Description: Strike your cutest pose in this
comfortable, form-fitting knock out. With stretch panel sides
and no stretch panel front & back you’ll be looking like Twiggy
in no time!Just throw on some false lashes and pink gloss after
work and you’ll be ready to hit the town!
Care Instructions: Dry Clean Only
Fiber Content: 100% Corset Twill Cotton & 70%
Cotton/30% Spandex
Suggested Retail Price: $176

11. The Twiggy
Dress
Fabric Construction
Garment Analysis
Twill
Seam Superimposed, Plain
Seam Finish Butterflied
Hem Finish Folded
Shaping Devices Gores
Garment Silhouette Sheath
Garment Closure Slot Zipper
Garment Length Knee-length
Location of Interfacing N/A
Location of Linings N/A
Waistline Natural Waist
Neckline/Collar Standing
Sleeves/Cuffs Sleeveless
Pocket(s) N/A

12. The Twiggy
Dress
Materials Cost
Item Cost/Required Amount Total
Fabric Black: $12 yd/2 yds $24.00
Tan: $23 yd/.75 yrds $17.25
Buttons $5 / 2 needed $10.00
Thread $2 per spool
$2.00
$26.63
Materials Cost ($53.25/2=26.63)
$87.86
Wholesale Price (26.63*330%)

13. The Michelle Cardigan
Verbal Description: Feel very classy in this lace
cardigan inspired by the sophisticated first lady
Michelle Obama. With its loosely fitted knit structure,
have no boundaries when it comes to comfort.
Care Instructions: Machine wash cold, gentle
cycle, tumble dry low.
Fiber Content: Lace- 100% Nylon
Suggested Retail Price: $147.00

14. The Michelle
Cardigan Garment Analysis
Fabric Construction Knit fabric
Seam Superimposed, Plain
Seam Finish 500 overedge
Hem Finish Rolled Hem
Shaping Devices Gathers at end of sleeve
Garment Silhouette Fitted
Garment Closure 8 buttons
Garment Length Hip length
Location of Interfacing N/A
Location of Linings N/A
Waistline Natural Waist
Neckline/Collar Boat Neck
Sleeves/Cuffs Set-in Sleeves
Pocket(s) N/A

15. The Michelle
Cardigan
Materials Cost
Item Cost/Required Amount Total
Fabric $4.99 yd/1.5 yds $7.49
Buttons $5 / 7 needed $35.00
Thread $2 per spool
$2.00
$22.25
Materials Cost ($44.49/2=22.25)
$73.43
Wholesale Price (22.25*330%=73.43)

16. The Victoria Slacks
Verbal Description: These sleek, high-waisted
slacks give you that slimming, sophisticated look that
every woman wishes for. Made out of a comfortable
cotton, they are stylish and classy yet pleasant to wear
throughout your workday.
Care Instructions: Machine wash cold, with like
colors, tumble dry low.
Fiber Content: corset twill cotton- 98% cotton,
2% spandex
Suggested Retail Price: $162.00

17. The Victoria
Slacks Garment Analysis
Fabric Construction Twill Weave
Seam Superimposed, Plain
Seam Finish 500 overedge
Hem Finish Booked Seam
Shaping Devices Crease
Garment Silhouette Straight Leg
Garment Closure 2 Buttons, Fly Front Zipper
Garment Length Floor Length
Location of Interfacing Waist
Location of Linings N/A
Waistline High Waisted
Neckline/Collar N/A
Sleeves/Cuffs N/A
Pocket(s) N/A

18. The Victoria
Slacks
Materials Cost
Item Cost/Required Amount Total
Fabric $12 yd/2.5yds $30.00
Buttons $5 / 2 needed $10.00
Zipper $7/ 1 needed
$7.00
Thread $2 per spool
$2.00
$24.50
Materials Cost ($49.00/2=24.50)
$80.85
Wholesale Price (24.50*330%=80.85)

19. The Amelia Blouse
Verbal Description: For everyday comfort, this
breathable, sleeveless blouse provides airy comfort while
being worn for every occasion, from work to weekend.
Wearing this, you’ll feel as timeless as Amelia Earhart
herself.
Care Instructions: Machine wash cold, with like
colors, tumble dry low.
Fiber Content: 100% white cotton
Suggested Retail Price: $155.00

20. The Amelia
Blouse Garment Analysis
Fabric Construction Plain Weave
Seam Superimposed, Plain
Seam Finish 500 overedge
Hem Finish Folded
Shaping Devices Single Pointed Darts
Garment Silhouette fitted
Garment Closure 6 Buttons
Garment Length Hip length
Location of Interfacing Collar
Location of Linings N/A
Waistline Natural
Neckline/Collar Shirt Collar
Sleeves/Cuffs Sleeveless
Pocket(s) N/A

21. The Amelia
Blouse
Materials Cost
Item Cost/Required Amount Total
Fabric $10 yd/1.5 yds $15.00
Buttons $5 / 6 needed $30.00
Thread $2 per spool
$2.00
$23.50
Materials Cost ($47.00/2=23.50)
$77.55
Wholesale Price (23.50*330%=77.55)

22. The Jackie Skirt
Verbal Description: This slim pencil skirt
channels the elegance of Jackie Onassis Kennedy while
satisfying the needs of the everyday work woman.
Care Instructions: Machine wash cold, with like
colors, tumble dry low.
Fiber Content: Shell: 100% Ralph Lauren twill
cotton
Lining: 100% Leopard
Suggested Retail Price: $129.00

23. The Jackie
Skirt Garment Analysis
Fabric Construction Twill Weave
Seam Superimposed, Plain
Seam Finish 500 overedge
Hem Finish Folded
Shaping Devices Gores
Garment Silhouette Straight
Garment Closure Side Hidden Zipper
Garment Length Knee Length
Location of Interfacing Waist band
Location of Linings Throughout
Waistline Natural
Neckline/Collar N/A
Sleeves/Cuffs N/A
Pocket(s) N/A

24. The Jackie
Skirt
Materials Cost
Item Cost/Required Amount Total
Fabric $23 yd/2 yds $30.00
Zipper $7/ 1 needed $7.00
Thread $2 per spool
$2.00
$19.50
Materials Cost ($39.00/2=19.50)
$64.35
Wholesale Price (19.50*330%=64.35)