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Branding and Marketing
     Work Group
Objec&ve


To	
  transform	
  Pa,ents	
  2.0	
  into	
  a	
  
recognized	
  movement/	
  
organiza,on	
  that	
  aims	
  to	
  
revolu,onize	
  healthcare	
  
delivery	
  around	
  the	
  pa,ent.	
  	
  
vTeam Members


    Jay	
  Chen	
  -­‐	
  jay.chen@confihealth.com
    Ash	
  Damle	
  -­‐	
  ash@medgle.com
    Eve	
  Harris	
  -­‐	
  harriseve@hotmail.com
    Eve	
  Harris	
  -­‐	
  harriseve@hotmail.com	
  
    Karen	
  Herzog	
  -­‐	
  kherzog@sophiasgarden.org
    Katerina	
  Jackson	
  -­‐	
  	
  katerina.j@life&mehealthdiary.com
    Ahmad	
  Khanssari	
  -­‐	
  Ahmadkhanssari@yahoo.com
    Deb	
  Linton	
  -­‐	
  deb@health2con.com	
  
    Hamish	
  MacDonald	
  -­‐	
  hamishm@life&mehealthdiary.com
    Heather	
  Moresco	
  -­‐	
  heather@heatherjan.com
    Jackie	
  Pan	
  -­‐	
  jackie.pan.tw@gmail.com
    Sherry	
  Reynolds	
  -­‐	
  sherry@alliance4health.org
    Richard	
  Sachs	
  -­‐	
  richard@vdg.net
    Mark	
  Scrimshire	
  -­‐	
  mark@healthca.mp
    Donna	
  ScoK	
  -­‐	
  donna.scoB@relayhealth.com
    Lydia	
  Sugarman	
  -­‐	
  lsugarman@caduces.net
vKey Activities


  vBranding
  vLogo
  vWebsite
  vSocial	
  Media
  vCollabora&on
vWebsite


Pa&ents	
  2.0	
  will	
  be	
  an	
  informa&on	
  hub	
  that	
  brings	
  silos	
  together	
  (i.e.	
  health	
  info,	
  
communi&es,	
  tools,	
  organiza&ons)	
  into	
  one	
  place;	
  provide	
  educa&on,	
  help,	
  
engagement	
  and	
  empowerment.
                                                                                                              “One-­‐stop-­‐shop”
                                                                                                Informa&on	
  and	
  educa&on	
  
                                                                                                            Create	
  community
                                                                                                 Related	
  content	
  and	
  blogs
                                                                                     List	
  of	
  pa&ent-­‐centric	
  organiza&ons
                                                                                            Coverage	
  of	
  all	
  related	
  events
                                                                                                          Help	
  and	
  assistance
                                                                                                                     TwiBer	
  feed	
  
                                                                                                                                   	
  
                                                                       List	
  of	
  key	
  events,	
  volunteering	
  opportuni&es
                                                                    List	
  available	
  resources	
  on	
  insurance,	
  providers
vSocial	
  Media	
  Ac,vi,es


• Facebook,	
  TwiBer	
  –	
  develop	
  sites	
  and	
  hashtags	
  to	
  engage	
  
  with	
  broader	
  popula&on	
  to	
  help	
  them	
  become	
  
  empowered	
  pa&ents
• Blogging	
  –	
  cross-­‐blogging:	
  to	
  increase	
  web	
  site	
  traffic	
  and	
  
  aBract	
  users;	
  promote	
  Pa&ents	
  2.0
• Events	
  –	
  tap	
  into	
  other	
  pa&ent	
  communi&es
• Compe&&ons	
  and	
  contests:	
  	
  fun	
  ac&vi&es	
  to	
  engage	
  all
• Address	
  HIT	
  challenges	
  	
  -­‐	
  tools	
  that	
  meet	
  pa&ent-­‐centric	
  
  standards
• Pa&ent	
  stories	
  -­‐	
  empower	
  pa&ents	
  to	
  speak/post/tweet	
  
  publicly	
  about	
  their	
  experiences
• Con&nue	
  to	
  support	
  global	
  pa&ent	
  advocates
#PATIENTS20
 @Patients20
vCall	
  to	
  Ac,on




   	
  	
  WE	
  NEED	
  HELP	
  WITH	
  WEBSITE	
  CONTENT!!

 If	
  interested,	
  contact	
  any	
  work	
  group	
  member
vTeam Members


    Jay	
  Chen	
  -­‐	
  jay.chen@confihealth.com
    Ash	
  Damle	
  -­‐	
  ash@medgle.com
    Eve	
  Harris	
  -­‐	
  harriseve@hotmail.com
    Eve	
  Harris	
  -­‐	
  harriseve@hotmail.com	
  
    Karen	
  Herzog	
  -­‐	
  kherzog@sophiasgarden.org
    Katerina	
  Jackson	
  -­‐	
  	
  katerina.j@life&mehealthdiary.com
    Ahmad	
  Khanssari	
  -­‐	
  Ahmadkhanssari@yahoo.com
    Deb	
  Linton	
  -­‐	
  deb@health2con.com	
  
    Hamish	
  MacDonald	
  -­‐	
  hamishm@life&mehealthdiary.com
    Heather	
  Moresco	
  -­‐	
  heather@heatherjan.com
    Jackie	
  Pan	
  -­‐	
  jackie.pan.tw@gmail.com
    Sherry	
  Reynolds	
  -­‐	
  sherry@alliance4health.org
    Richard	
  Sachs	
  -­‐	
  richard@vdg.net
    Mark	
  Scrimshire	
  -­‐	
  mark@healthca.mp
    Donna	
  ScoK	
  -­‐	
  donna.scoB@relayhealth.com
    Lydia	
  Sugarman	
  -­‐	
  lsugarman@caduces.net

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Patients20 branding work group.key

  • 2. Objec&ve To  transform  Pa,ents  2.0  into  a   recognized  movement/   organiza,on  that  aims  to   revolu,onize  healthcare   delivery  around  the  pa,ent.    
  • 3. vTeam Members Jay  Chen  -­‐  jay.chen@confihealth.com Ash  Damle  -­‐  ash@medgle.com Eve  Harris  -­‐  harriseve@hotmail.com Eve  Harris  -­‐  harriseve@hotmail.com   Karen  Herzog  -­‐  kherzog@sophiasgarden.org Katerina  Jackson  -­‐    katerina.j@life&mehealthdiary.com Ahmad  Khanssari  -­‐  Ahmadkhanssari@yahoo.com Deb  Linton  -­‐  deb@health2con.com   Hamish  MacDonald  -­‐  hamishm@life&mehealthdiary.com Heather  Moresco  -­‐  heather@heatherjan.com Jackie  Pan  -­‐  jackie.pan.tw@gmail.com Sherry  Reynolds  -­‐  sherry@alliance4health.org Richard  Sachs  -­‐  richard@vdg.net Mark  Scrimshire  -­‐  mark@healthca.mp Donna  ScoK  -­‐  donna.scoB@relayhealth.com Lydia  Sugarman  -­‐  lsugarman@caduces.net
  • 4. vKey Activities vBranding vLogo vWebsite vSocial  Media vCollabora&on
  • 5. vWebsite Pa&ents  2.0  will  be  an  informa&on  hub  that  brings  silos  together  (i.e.  health  info,   communi&es,  tools,  organiza&ons)  into  one  place;  provide  educa&on,  help,   engagement  and  empowerment. “One-­‐stop-­‐shop” Informa&on  and  educa&on   Create  community Related  content  and  blogs List  of  pa&ent-­‐centric  organiza&ons Coverage  of  all  related  events Help  and  assistance TwiBer  feed     List  of  key  events,  volunteering  opportuni&es List  available  resources  on  insurance,  providers
  • 6.
  • 7. vSocial  Media  Ac,vi,es • Facebook,  TwiBer  –  develop  sites  and  hashtags  to  engage   with  broader  popula&on  to  help  them  become   empowered  pa&ents • Blogging  –  cross-­‐blogging:  to  increase  web  site  traffic  and   aBract  users;  promote  Pa&ents  2.0 • Events  –  tap  into  other  pa&ent  communi&es • Compe&&ons  and  contests:    fun  ac&vi&es  to  engage  all • Address  HIT  challenges    -­‐  tools  that  meet  pa&ent-­‐centric   standards • Pa&ent  stories  -­‐  empower  pa&ents  to  speak/post/tweet   publicly  about  their  experiences • Con&nue  to  support  global  pa&ent  advocates
  • 9. vCall  to  Ac,on    WE  NEED  HELP  WITH  WEBSITE  CONTENT!! If  interested,  contact  any  work  group  member
  • 10. vTeam Members Jay  Chen  -­‐  jay.chen@confihealth.com Ash  Damle  -­‐  ash@medgle.com Eve  Harris  -­‐  harriseve@hotmail.com Eve  Harris  -­‐  harriseve@hotmail.com   Karen  Herzog  -­‐  kherzog@sophiasgarden.org Katerina  Jackson  -­‐    katerina.j@life&mehealthdiary.com Ahmad  Khanssari  -­‐  Ahmadkhanssari@yahoo.com Deb  Linton  -­‐  deb@health2con.com   Hamish  MacDonald  -­‐  hamishm@life&mehealthdiary.com Heather  Moresco  -­‐  heather@heatherjan.com Jackie  Pan  -­‐  jackie.pan.tw@gmail.com Sherry  Reynolds  -­‐  sherry@alliance4health.org Richard  Sachs  -­‐  richard@vdg.net Mark  Scrimshire  -­‐  mark@healthca.mp Donna  ScoK  -­‐  donna.scoB@relayhealth.com Lydia  Sugarman  -­‐  lsugarman@caduces.net