Ektron London Conference: Keynote - Bill Rogers and Tom O'Brien

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Ektron's CEO and founder, Bill Rogers and Ektron VP of Product Management, Tom O'Brien, provide an overview of Ektron 9, and the market trends that influenced its development.

Tecnología

Bill Rogers
CEO and Founder
Tom O’Brien
VP Product Management

Technology is innovating
faster than ever

Marketers need more
information about users
• Who?
• What and where?
• How long?
• And what was the outcome?

Copyright © 2013 Ektron, Inc.
TREND 1:
It’s a multiscreen world

Copyright © 2013 Ektron, Inc.
TREND 2:
The cloud is driving
efficiency and agility

Copyright © 2013 Ektron, Inc.
TREND 3:
Marketing is shifting to
inbound

Copyright © 2013 Ektron, Inc.
TREND 4:
Personas drive digital
marketing

Copyright © 2013 Ektron, Inc.
TREND 5:
Search is becoming the
foundation for personalized
experiences

Copyright © 2013 Ektron, Inc.
We are focused on…

Copyright © 2013 Ektron, Inc.
Making content authors
and marketers as
productive as possible

Copyright © 2013 Ektron, Inc.
Helping digital marketers
work FASTER, SMARTER
and INCREASE IMPACT

Copyright © 2013 Ektron, Inc.
Providing the best tools
for the inbound
marketing recipe

Copyright © 2013 Ektron, Inc.
Empowering web teams to
easily deliver great MOBILE
EXPERIENCES

Copyright © 2013 Ektron, Inc.
Helping organizations reduce
cost and complexity for their
websites

Copyright © 2013 Ektron, Inc.
Enabling developers to use MVC,
REST, HTML, CSS, JavaScript and
other technologies to CONNECT
and EXTEND SYSTEMS to build great
experiences

Copyright © 2013 Ektron, Inc.
YOUR FEEDBACK DRIVES US
• Usability Testing
• Beta
• User Focus Groups
• Ektron’s Inner Circle
• Product Feedback
• ProductManagement@Ektron.com
http://go.ektron.com/user-feedback

Copyright © 2013 Ektron, Inc.
SEARCH
PERSONA
MANAGEMENT
USER
EXPERIENCE
MOBILE

Copyright © 2013 Ektron, Inc.
Improved connections
via experiences that are
optimized for smartphones,
tablets and desktops
Increased engagement
with targeted, relevant
content
Enhanced acquisition
and retention of customers
by making easy to find just
the right information

Copyright © 2013 Ektron, Inc.
Increase
relevancy and
engagement
for more leads
with easy to use
tools to create
personas, target
content and
understand activity

Copyright © 2013 Ektron, Inc.
Manage the
mobile
experience
by easily
setting
breakpoints

Copyright © 2013 Ektron, Inc.
Work faster and smarter by
previewing content on mobile
devices

Copyright © 2013 Ektron, Inc.
Increase
engagement
with content
tailored to
specific
devices

Copyright © 2013 Ektron, Inc.
Boost
context
by swapping
images for
different
device types

Copyright © 2013 Ektron, Inc.
More pages,
longer visits,
decreased
bounce rate
with faceted
search

Copyright © 2013 Ektron, Inc.
Increase productivity with
the Content Dashboard to
filter and find the content you need

Copyright © 2013 Ektron, Inc.
Create
content faster
by dragging
and dropping
images into the
editor

Copyright © 2013 Ektron, Inc.
Easier content
editing and
greater control
with basic and
advanced styling
and properties for
tables, images, text,
paragraphs, divs,
spans, headlines,
lists, block quotes
and more

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Ektron London Conference: Keynote - Bill Rogers and Tom O'Brien

1. Bill Rogers CEO and Founder Tom O’Brien VP Product Management

2. Technology is innovating faster than ever

3. Marketers need more information about users • Who? • What and where? • How long? • And what was the outcome?

16. Tomas O’Brien VP, Product Management

17. Copyright © 2013 Ektron, Inc. YOUR FEEDBACK DRIVES US • Usability Testing • Beta • User Focus Groups • Ektron’s Inner Circle • Product Feedback • ProductManagement@Ektron.com http://go.ektron.com/user-feedback

19. Copyright © 2013 Ektron, Inc. Improved connections via experiences that are optimized for smartphones, tablets and desktops Increased engagement with targeted, relevant content Enhanced acquisition and retention of customers by making easy to find just the right information

28. Copyright © 2013 Ektron, Inc. Easier content editing and greater control with basic and advanced styling and properties for tables, images, text, paragraphs, divs, spans, headlines, lists, block quotes and more

29. Thank you

Ektron London Conference: Keynote - Bill Rogers and Tom O'Brien

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