The document discusses Grand Rapids Community College's implementation of a learning analytics program. It provides background on the college and outlines their session agenda. It then defines analytics and discusses where relevant data is stored. The rest of the document outlines GRCC's strategic focus areas for analytics like student success, early alert systems, and course quality. It discusses their implementation process, future goals of building capacity and engaging faculty, and provides examples of analytics reports on topics like login tracking, course sizes, and grade comparisons.

1. Learning Analytics:
A Journey to
Implementation
Kevin O’Halla
CIO
Eric Kunnen
Director, Distance Learning & Instructional Technologies
David Anderson
Infrastructure, Information Technologies
Paul Herdegen
Data Warehouse Architect, Information Technologies

2. ABOUT GRCC
• 2 Year Community College located in
Grand Rapids, Michigan
• Enrollment 17,000+
• 200-300 Full Time and 600-800
Adjunct Faculty
• Main Campus (Downtown), 2
Technical Education Centers, and
Regional Locations

3. SESSION AGENDA
1. Analytics Needs, Strategies, and Plans
2. Implementation Experiences
3. Future Goals
4. Sample Reports

4. ABOUT ANALYTICS
What is analytics?
• “the use of data, statistical analysis, and explanatory and
predicative models to gain insights and act on complex issues”
- EDUCAUSE
Where is the data?
• ERP Systems
(Banner, Datatel, PeopleSoft, Jenzabar, etc.)
• Other Admin Systems
(CRM, one-card, parking, bookstore, food service, early alert, etc.)
• Academic Systems
(LMS, library, etc.)
• Assessment
(Placement testing, student/faculty evaluations, etc.)
• College Readiness Assessment
(ACT, SAT, etc.)
• Peer Institution and Benchmarking Data

5. LEARNING & ACADEMIC
ANALYTICS
Source: Phil Long and George Siemens, “Penetrating the Fog: Analytics in Learning and Education,” EDUCAUSE Review 46, no 5
(September/October 2011)

6. ANALYTICS & STUDENT
SUCCESS
Thomas H. Davenport and Jeanne G. Harris, Competing on Analytics (Cambridge, MA: Harvard Business School Press, 2007
Daveport/Harris Framework:
Optimization – Align
strategies, targets, actions,
policies, and processes to
achieve optimal outcomes
(student success, academic
and administrative
productivity, financial
sustainability). Then
measure, monitor, refine, and
realign….

7. ANALYTICS @ GRCC
Key Areas of Strategic Importance:
• Access to Data!
• Data Warehouse Initiative
• Title III – College Success Program
• Student Success and Completion Agenda
• Early Alert, Student Risk Identification & Intervention, and
Predictive Analysis
• Professional Development & Course Quality
• Measure Trends with SIS Demographics
• Link Outcomes to Grades
• Overall ROI

8. IMPLEMENTATION
Key Highlights:
• Strategic Planning
• Infrastructure Planning
• Data Warehouse Architect Hired
• Project Coordination
• Installation
• On Campus Implementation Team Training, Business
Process, Validation, etc.

9. FUTURE GOALS
• Dedicating Time and Campus Wide Integration
Learning the meaning of data, validating the data, generating
dashboards, and asking the right questions.
• Building Capacity
Who can lead? Who needs what? What training is needed?
• Engaging the Culture
Asking good questions, building an understanding of the value of
data, and how data could be misleading. Communicating around the
“big brother” notion.
• Emerging Directions
Linking and using data in campus initiatives such as program
review, accreditation, early alert, advising, etc.

10. S
SAMPLE REPORTS
LOGIN TRACKING

11. S
SAMPLE REPORTS
COURSE SIZE

12. S
SAMPLE REPORTS
TOOL USE

13. S
SAMPLE REPORTS
GRADE CENTER (IN PERSON COURSES)

14. S
SAMPLE REPORTS
GRADE CENTER (ONLINE COURSES)

15. S
SAMPLE REPORTS
DISCUSSION BOARD USE

16. S
SAMPLE REPORTS
NBC LEARN USE

17. S
SAMPLE REPORTS
COURSE ITEMS

18. S
SAMPLE REPORTS
FINAL SIS GRADE VS ACTIVITY

21. QUESTIONS &
THANK YOU!
Kevin O’Halla
CIO
Eric Kunnen
Director, Distance Learning & Instructional Technologies
David Anderson
Infrastructure, Information Technologies
Paul Herdegen
Data Warehouse Architect, Information Technologies
Send Session Feedback to: BbWorldFeedback@blackboard.com
Session Title: Learning Analytics: A Journey to Implementation
Presentation Available at: http://bit.ly/