Delivered at Casual Connect Tel Aviv 2016. Elad Kushnir, SVP Business Development at Playtika, provides an update on the social casino industry for Q2/Q3 in 2016 – along with key insights.
10. INDUSTRY OVERVIEW: MARKET LEADERSHIP Q3 2016
+ hundreds more
Playtika 25.1%
Scientific Games 8.4%
Zynga 8.4%
IGT 6.7%
Aristocrat 6.3%
Tier 1 54.9%
Tier 2
28.1 %
Tier 3
17%
Source: Eilers Research
11. SOCIAL CASINO GENRES SHARE OF TOTAL MARKET
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79%
13%
7%
1%
Slots Poker Bingo Other
Game Category Leading Product Leading Company
Slots Slotomania
Poker Zynga Poker
Bingo Bingo Blitz
Other NA NA
12. Source: Eilers Research
TOP 10 GAMES BY $ IS SOCIAL CASINO Q3 2016
# Game Publisher Q3 $
1 Slotomania $105M
2 Double Down $63M
3 Heart of Vegas $55M
4 House of Fun $45M
5 Big Fish Casino $43M
6 Jackpot Party Casino $40M
7 Caesars Casino $33M
8 DoubleU Casino $31M
9 Texas Holdem Poker $28M
10 Bingo Blitz $26M
15. 3 market entry strategies have emerged.
SLOT SUPPLIERS ARE “ALL IN”
15
M&A Strategic Partnerships Licensing
16. Growth from Niche Products
16
TotalPotentialUserBase
Total Potential Revenue
• Male Oriented
• Classic Content
• Truly Social Slots
• Regional Content
Niche Markets
Mass Markets
17. Focusing on growth within the game
Shift in Focus for Mature games
17
Loyalty Programs
Meta Game
Features
Monetization
Optimization
Slots Content
Game Economy
Optimization
Out of the Box
Marketing Tactics
FTD Conversion
Optimization
Customer Support
One of the biggest upsides is in existing user base. Only a fraction of users have ever paid.
18. CPI / ROI / WTF?
18
Many More
Clear Competitive Advantage / Data and Scale Lacking performance sustainability at scale