Hispanic market

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GUSTECH SA DE CV

Hispanic market By 2025, U.S. Hispanics will represent 25% of the total U.S. population. As the Hispanic population grows, so does their purchasing power. El Club de Comerciantes can cost-effectively promote your service, product and brand to Hispanic consumers and media. The following are tools that can help you understand and target the Hispanic market.

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State of the Hispanic Consumer: The Hispanic Market Imperative Quarter 2, 2012 REPORT 1 Copyright © 2012 The Nielsen Company. TABLE OF CONTENTS Executive Summary...............................................................................................................1 Section One: Latinos are vital to America’s future.............................................................2 Hispanics are big business now....................................................................................2 Hispanics account for most of U.S. future growth.....................................................4 Hispanic culture in the U.S. is enduring and sustainable...........................................7 Section Two: Latinos are at the intersection of language, technology and media.........8 Multiple platforms for television and online viewing................................................8 Technology adaption and adoption...........................................................................10 Section Three: Latinos have differentiated consumption................................................11 Latino brand loyalty fact check...................................................................................13 Ad spending...................................................................................................................13 Conclusion...........................................................................................................................15 Copyright © 2012 The Nielsen Company. 1 ABOUT THIS REPORT In over 100 countries around the world, Nielsen provides the most complete understanding of what consumers watch and buy. In the U.S., Nielsen has delivered insights about consumers for almost 90 years. The Hispanic Market Imperative offers a fresh perspective on the Hispanic consumer segment of the U.S. economy. This report highlights the importance of the Latino market and provides insights to help marketers succeed in the opportunities that lie ahead. EXECUTIVE SUMMARY The U.S. Hispanic population is the largest minority segment and is growing at a dramatic rate towards ethnic plurality, which has already occurred in the most populous states and is beginning to occur among the U.S. baby population. Ethnic plurality refers to the coexistence of numerous ethnicities and races with no one segment in the majority. If the present U.S. economy substantially benefits from Hispanics, the future U.S. economy will depend on Hispanics by virtue of demographic change and the social and cultural shifts expected to accompany their continued growth. It has become increasingly important to challenge commonly held misconceptions about the Latino market that undermine the importance of its size, uniqueness, and value. The topics that follow are fully addressed in the report and draw on compelling evidence of market change and the perspective of marketers who have proven success i.

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RMT366 – Module 3, Assignment 3 Scan/read through the pdf in called State-of-the-Hispanic-Consumer.pdf - the green boxes are suggestions for businesses – so don’t miss them. Take a look at this IDIC chart back from Chapter 1: If you were a business just starting out and you wanted to target the Hispanic market, one of the things you will need to do is determine how to treat Hispanic customers as unique individuals. Understanding the demographic and their shopping behaviors is a huge step to approaching a customer one-on-one and developing trust. Not all Hispanic customers will act the same; however, knowing the demographics is a starting point. Write a one page reflection (about 500 words) on the following question. Please restate the questions and sub-questions. Scan the .pdf report. 1. What differentiates a Hispanic consumer from others? a. What do they value? b. How do they like to interact with businesses (what medium)? c. What is the role of language and culture among the Latino target customer? 2. Explain how you would approach creating and managing customer relationships with a Hispanic consumer. State of the Hispanic Consumer: The Hispanic Market Imperative Quarter 2, 2012 REPORT 1 Copyright © 2012 The Nielsen Company. TABLE OF CONTENTS Executive Summary...............................................................................................................1 Section One: Latinos are vital to America’s future.............................................................2 Hispanics are big business now....................................................................................2 Hispanics account for most of U.S. future growth.....................................................4 Hispanic culture in the U.S. is enduring and sustainable...........................................7 Section Two: Latinos are at the intersection of language, technology and media.........8 Multiple platforms for television and online viewing................................................8 Technology adaption and adoption...........................................................................10 Section Three: Latinos have differentiated consumption................................................11 Latino brand loyalty fact check...................................................................................13 Ad spending...................................................................................................................13 Conclusion...........................................................................................................................15 Copyright © 2012 The Nielsen Company. 1 ABOUT THIS REPORT In over 100 countries around the world, Nielsen provides the most complete understanding of what consumers watch and buy. In the U.S., Nielsen has delivered insights about consumers for almost 90 years. The His ...

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Hispanic market

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2. U.S. HISPANIC MARKET By 2025, U.S. Hispanics will represent 25% of the total U.S. population. As the Hispanic population grows, so does their purchasing power. El Club de Comerciantes can cost-effectively promote your service, product and brand to Hispanic consumers and media. The following are tools that can help you understand and target the Hispanic market.

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