2. The client: 1in3
Overview of the client.
Who are they, when did they start, why did they start, what do they do, how are
they funded?
In 2009, the founders of the 1in3 campaign felt that we could no longer retain our
moral or intellectual integrity by ignoring the authoritative and growing body of
data that indicates males are a substantial proportion of victims of family
violence and abuse.
While welcoming the advances that have taken place over recent decades to
support women and children suffering from violence, they acknowledge that
there is a complete lack of programs, services and support to help men in the
same situation. They feel like it is unjust and inequitable to think that only
violence is done to women and children while ignoring violence done to men.
3. The issues:
Your client might advocate on a number of different yet related issues.
What issues your client campaign on?
What are some of the impacts they have managed to achieve?
What are they still hoping to achieve?
PARITY campaigns about domestic violence in men and their aim is to raise awareness for male
victims of domestic violence and to make people realise that men are victims of it a lot more
often than we think. Their purpose of the campaign is to end family domestic violence and
mainly focusing on males and ensuring those males know that they are there to support and
reassure them.
Through litigation in the courts applying European Union or European Convention law binding (by
statute or treaty) in the UK, PARITY has instigated cases resulting in:
Achievements:
Equal qualifying ages for men and women - for exemption from NHS prescription charges (1995),
for winter fuel payments (2000), and for local bus travel concessions (2003), and
equal treatment for widowers and widows in survivors social security benefits and bereavement
tax allowances (2001).
PARITY remains engaged with the inequality between men's and women's state pension ages and
other inequalities of treatment associated with that inequality.
4. Facts and figures:
Use this space to highlight key facts and figures related to your client and the
social issue you are trying to tackle. These could be very useful later on in your
project as you try to raise awareness.
Roughly 40% of the victims of severe physical violence were men. The CDC (The Center
for Disease Control) repeated the survey in 2011, the results of which were published
in 2014, and found almost identical numbers.
Research from the 2012 ABS Personal Safety Survey and Australian Institute of
Criminology shows that both men and women in Australia experience substantial levels
of violence. Males make up a significant proportion of victims of family and sexual
violence, yet are excluded from the government anti-violence programs such as Our
Watch and ANROWS. 75 males were killed in domestic homicide incidents between
2010-2012. This equates to one death every 10 days.
In 2009, the founders of the One in Three Campaign (a diverse group of men and
women: academics, researchers, social workers, psychologists, counsellors, trainers,
activists and victim/survivors) felt that they could no longer retain their moral or
intellectual integrity by ignoring the authoritative and growing body of data that
indicates males are a substantial proportion of victims of family violence and abuse.
5. Existing product research:
This campaign ‘MAN UP’ uses a very stereotypical colour scheme for their logo which is effective
because it stands out. The use of blue makes it look masculine but also positive on a black and
slightly more negative background. The word ‘man’ is highlighted because it is aimed at men,
and the use of the phrase is clever because it is a lot of people’s ignorant and blind reaction to
Domestic Violence towards men. The logo is used on every poster and sometimes slightly changes
colour like on the poster below yet still keeping it a masculine colour.
On the company’s poster they use a very basic design which makes the text stand out using
emotive words like ‘unique’, ‘strength’, ‘power’ and ‘abuse’. All these words each have a
meaning towards the campaign and they grab people’s attention and they relate it to the picture
of the man. The image is using direct address towards the audience because he is looking straight
at you, which makes the campaign more personal to each person that reads it because you look
at him as an example of a victim and it makes you realise and sympathize with male victims and
not just women. The font is plain and simple making the message easy to understand and leaving
no room for interpretation. The purpose of this poster is to campaign and raise awareness about
male victims and possibly to generate money in the ‘MAN UP’ campaign because they will need
donations ad popularity to keep the campaign going.
6. Existing product research:
Men’s Aid logo is very simple and easy to read, using blue for the background and text makes it
look very masculine and obvious that it is for males. The male symbol is used and appears like
it’s pointing towards their name giving it more emphasis. They often change the colours of the
logo for different posters to fit with different contexts and images, but they remain in the same
font and the same size generally.
This poster’s colour scheme is quite a neutral colour to use
on the poster, meaning the colour scheme of the poster is
not masculine or feminine, you could argue that it is
slightly in the middle of the two. This poster is very simply
laid out with the most important information in bold and
big text and then extra information is in black. This makes
the poster very easy to read and makes the most important
text stand out. The text located under the image is laid
out in a way of order, each line of text gets smaller so it
makes a slight hierarchy of text and it makes the poster
look ordered and neat.
The picture is in black and white which emphasizes the
darkness of the situation to be in when being a victim of
Domestic Violence. It also makes the male stand out
because the picture is so dark and colourless it stands out
from the purple, whilst also making the text stand out too.
7. Existing product research:
ManKind’s logo is very simple with use of a blue drawn hand to show support towards men and to
make the logo look masculine as it is aimed towards men by using the colour blue.
This poster from ManKind Initiative is a very simple and straight
forward design. Like a lot of the domestic violence posters that I have
discussed it is easy understand which is done so that readers get a
clear message and thus again leaving no room for interpretation. The
poster is also colour coordinated with the title of the campaign being
black which fits with the black and white photos, then the important
information located above the images being blue along with the hand
sign on the logo, tying the message and imagery together simply.
Whilst also making the photos represent the male victims’ situation
even more because the filter that is on the photo adds emotion and
makes the photos look more depressing which is like the situation of a
male victim and their life, these photos make you feel empathetic
towards them more so than they would if they were in colour, because
we know that the photos are supposed to look upsetting and it is
successful. The photos also do not show any of the men’s faces, which
again is a good representation of these victims because men usually
don’t like to speak up about things like this, and the campaigns aim is
to provide help and support for men and to show them its ok to speak
up about being a victim and to not be embarrassed, but from these
photos we can see that the men are upset, ashamed and embarrassed,
without us actually being told. The blue text also highlights the ‘MALE
VICTIMS’ part of the text, this is emphasis on the victims and telling
you which part of the message is the most important.
8. ManKind Initiative events
ManKind Initiative hosted a conference on 16th November 2016, delegates at the
Conference heard from a range of survivors, professionals and academics working
across the domestic abuse sector. They delivered thought provoking presentations
whilst highlighting how you can help to ensure male victims and their children in
your local community can be supported, as well as explaining the experiences
and barriers these victims face.
This conference was arranged to raise awareness, to provide information, to
campaign and to bring about local and national change in attitudes towards male
victims. They also charged for each person coming to the conference which
included lunch and tea/coffee. This is also to raise money and funding towards
this campaign.
9. Existing product research:
Campaign Against Domestic Violence are a campaign supporting women who are victims of domestic
violence. Their aims are to increase awareness of domestic violence, to improve facilities and
services for women who are experiencing or have experiences domestic violence, to campaign for
legal change and for the recognition of domestic violence as a workplace issue.
Campaign Against Domestic Violence have a very simple yet very feminine looking
logo. This grabs people’s attention and keeps the logo simple and easy to understand.
The writing at the top in smaller letters also informs you of what each letter stands
for, this makes their aims and purposes clear just from looking at the logo.
This picture of a woman holding a CADV poster is quite clearly a supporter or
possibly someone part of the campaign. It looks as if it is part of a march/protest
which shows how passionate these people are. The poster is very simplistic in a
sense that it is just a cartoon woman with her hand in the – again protesting, with
very simple text to go with this image saying ‘stop violence against women’ a
simple yet effective poster and straight to the point.
CADV recently designed a new shelter to help bring more support and available shelter for
victims. The new shelter facility is designed with eight bedrooms and four bathrooms (one each
with handicap accessibility), a state of the art security system, a living area with family and
dining areas, kitchen, laundry facilities, children's play room, and computer study area to
accommodate the needs of several families at one time. In addition to the home environment,
the new facility will include increased office space for staff, space for overnight staff, a meeting
room for individual and group counseling, as well as community education presentations, and
suitable storage space for donations.
