My talk at Webstock 2021 - Your website is the most important digital asset

1. Your website is the
most important
digital asset
Elena Iordache-Stoica
8th October 2021 / Webstock

3. Keep watching to
➔ Learn why websites are still relevant
➔ Discover how to market like a media company
➔ Find ideas to level up your website
➔ Q&A

4. A little about me...
➔ 8+ years in B2B tech sales & marketing
➔ Sales + Marketing =
➔ Demand generation for STOICA agency
➔ “Pessimism never won any battle”

6. 93%
of buyers say the
website is the most
influential touchpoint in
decision making
DemandGen Report

7. Your website is an
asset you own
➔ Own the content
➔ Direct customer interaction
➔ Rely on your data
➔ 24/7 sales channel

8. “As the world becomes
smarter and smarter, data
becomes the key to
competitive advantage.”
- Bernard Marr

9. 5
ways to
level up your
website

10. #1
Your website as
a content hub

11. “Brand affinity increases with time
spent, not the number of
touchpoints, and captivating
content is central to this strategy.”
- Wistia

12. SmartBill

13. Mailchimp

14. Wistia

15. Market as a media company implies
➔ Creating binge-worthy content
➔ Exploring with multiple formats
➔ Using your website as a content hub
➔ Leveraging social platforms to reach new audiences
➔ While building your own subscriber base

16. #2
Streamline
communication with
AI & chatbots

17. 83%
of customers expect to
engage with someone
immediately when
contacting a company
State of the Connected Customer, October 2020

19. Chatbots enable you to
➔ Qualify visitors
➔ Provide customer support
➔ Help visitors find the content or product they are looking for

20. #3
Increase relevancy with
personalization

21. 66%
of consumers say
encountering content that
isn’t personalized would
stop them from making a
purchase
CMO by Adobe

22. New visitor
Client

23. Dynamic content

24. Website personalization allows you to
➔ Improve your visitors’ experience
➔ Make better content & product recommendations
➔ Display the right call to action

25. #4
Improve conversion
rates with AI

26. AI powered landing pages

27. AI powered landing pages
➔ Recommend best copy & page structure
➔ Show the best landing page version to the right audience
➔ Identify conversion patterns

28. #5
Motion UI

29. Credits: dribbble.com/ui_migulko

30. Credits: dribbble.com/outcrowd

31. ➔ Add more life to an interaction
➔ Let users know they are making progress
➔ Create emotion
Used wisely, Motion UI enables you to

32. elena@stoica.co
linkedin.com/in/elenaiordache
Connect on LinkedIn
and let’s stay in touch