All too often we’ve been measuring activity and cost, not outcomes and value. And it’s important to understand that an organisation that plans for growth outcomes (without binding a team to a specific output) can fundamentally adapt to a changing market. By creating clearly defined, non-conflicting, outcomes and common working principles senior management can delegate the “how” to their teams, while retaining ownership of the “what” and “why”. This interactive presentation will help participants define the real outcomes and associated measures for their work and teams. Participants will come to understand that outcomes can be complex, interdependent and occasionally conflicting. Therefore we will create 3 elements; 1. the profile of the outcome, 2. the relationship between outcomes, and 3. the principles that align work across all outcomes

1. @eleybourn
@eleybourn
Designing Business Outcomes
Evan Leybourn
Agile India, 2017
A #noprojects primer

2. @DipeshPala
@eleybourn
What exactly is a project?
A temporary endeavor undertaken to create a
unique product, service or result.

3. @DipeshPala
@eleybourn
What is #noprojects?
The alignment of activities to outcomes
measured by value,
constrained by guiding principles and
supported by continuous delivery technologies

4. @eleybourn
The continuous culture
Continuous delivery,
deployment,
monitoring,
strategy,
planning,
design,
marketing,
feedback,
business,
finance

5. @DipeshPala
@eleybourn
Funding #noprojects
Change the question – not “how much will this
cost?”, but rather “how much is it worth?”

6. @DipeshPala
@eleybourn
Outcomes over outputs
Outcomes are valuable, planned, slowly changing
and define a common direction for all work

7. @DipeshPala
@eleybourn
Outcome profiles
Outcome Title:
Description: Measure:
Baseline:
Target:
Dependencies:
Owner:

8. @DipeshPala
@eleybourn
Outcome profiles
Outcome Title: Active subscribers
Subscribers who have logged into the
app more than once and have
80% of their user profile
Measure: # of active
Baseline: 0 (pre-launch)
Target: 100,000 in 3 months
Budget: $6,750,000
Dependencies: None
Owner: Modern Major

9. @DipeshPala
@eleybourn
Outcome profiles
Outcome Title: Staff Satisfaction
Happy staff are productive staff.
staff are expensive staff.
Measure: 1. Retention
2. NPS
Baseline: 1. 94%
2. 6+
Target: 1. 98%
2. 8+
Budget: $1,550,000
Dependencies: None
Owner: Grand High Poohbah

10. @DipeshPala
@eleybourn
Outcome profiles
Outcome Title:
Description: Measure:
Baseline:
Target:
Dependencies:
Owner:

11. @DipeshPala
@eleybourn
Working principles
Common, agreed, and prioritised constraints that
shape all activities
(e.g. quality, communication, staff engagement, security, or
branding)

12. @eleybourn
Evan Leybourn
IBM GBS
leybourn@sg.ibm.com
@eleybourn
slideshare.net/eleybourn
sg.linkedin.com/in/evanleybourn