How to Regularly – and Without a Lot of Extra Effort – Find, Capture and Share Good Stories About Your Organization with Nicole Jones
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Lightning Talk from 2019's The Digital Nonprofit conference.
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How to Regularly – and Without a Lot of Extra Effort – Find, Capture and Share Good Stories About Your Organization with Nicole Jones
- 1. How to Regularly – and Without a Lot of Extra Effort – Find, Capture, and Share Good Stories About Your Organization Nicole Jones Techsoup Director of Communication and Community Engagement @techsoupcanada | @nicjonestweets
- 2. . © TechSoup Global | All rights reserved2 TechSoup’s Mission To build a dynamic bridge that leverages technology to enable connections and innovative solutions for a more equitable planet.
- 3. “The shortest distance between two people is a story” -Terrence Garguilo
- 4. . © TechSoup Global | All rights reserved4 We’ll Cover How To... Capture: Improve Interview Skills, Story Types and Your Digital Toolbox Know how to interview and use the right tools. Share: Repurpose Stories + Make Informed Channel Decisions Success takes one great story and a couple of channels done well. Find + Collect: Build a System and Culture for Sharing Stories Plan, assign, and cultivate people and resources.
- 5. . © TechSoup Global | All rights reserved5 • Plan your storytelling • Create a document of important moments throughout the year. • Create a system with people in place • Assign a story finder. • Create a story bank using an online form that can be filled out by anyone. • Cultivate a storytelling organizational culture • From executives to volunteers, collecting great stories should fall under everyone’s job description. • Make stories an integral part of every meeting and host monthly “story cafes.” Find + Collect: Build a System and Culture for Sharing Stories
- 6. . © TechSoup Global | All rights reserved6 Capture Stories: Improve Interview Skills, Story Types, and Your Digital Toolbox • Become a good interviewer • Do your research beforehand. • Think about narrative arc of the story. • Be curious -- ask good follow-up questions! • Try out different types of stories • Show what it’s like behind-the-scenes at your organization. • Profile a client, a volunteer, or a staff person. • Do Q&A sessions where a member of the community interviews you. • Build a digital toolbox • Video -- iMovie, Adobe Premiere Rush • Podcast -- Zencastr, SoundCloud • Infographics -- Canva, Adobe SparkYMCA East Bay
- 7. . © TechSoup Global | All rights reserved7 • Success takes one great story -- repackage it! • Newsletter • eBook • Podcast • Infographics • Email campaign • Presentations • Donor thank you’s • Make informed channel decisions • Too many channels (especially social media) to embrace them all. • What channels are your audience most active on? What type of content do they like to consume? Share: Repurpose Stories + Make Informed Channel Decisions
- 8. . © TechSoup Global | All rights reserved8 TechSoup Products and Services for Digital Storytelling and Beyond Expert-Led TechSoup Courses Donated/ Discounted Software + Hardware Consultant Connection Free Skills Training Webinars Cloud Advice and Implementation And so much more! Head over to www.techsoupcanada.ca to browse the catalogue and find additional resources.
- 9. 9 Thank You! @techsoupcanada | @nicjonestweets