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1 de 12
Mission premiumRelevance Community building
Acquisition funnel starting
with lead generation
*Autism Network and Stonewall examples provided thanks to Strategic Communications
Acquisition funnel starting
with mission generated traffic
Is this a new way to communicate?
Hi Susan, this is Charly with BC SPCA. An urgent medical
emergency has arrived and she needs your help; Teaka the dog
was hit by a train! Get her story http://bit.ly/spca_emerg
I will definitely help
Yes we are trying out texting, what do you think?
I like it more personal just was worried it was a scam
Nope, just joining the future! But always good to be cautious.
Don’t ever be afraid to call our Provincial Office to confirm if you
get a call or text you are unsure about.
For sure, I love donating to this outfit I will donate this
week to help the poor soul. Amazing creatures as they
never give up.
Text to online giving
Social>SMS>regular giving conversion
*Fundraising Direct
Social straight to SMS regular giving
*Open Media Group
Shoni Field – Trends in Digital for 2019

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Shoni Field – Trends in Digital for 2019

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Mission premiumRelevance Community building Acquisition funnel starting with lead generation *Autism Network and Stonewall examples provided thanks to Strategic Communications
  • 7. Acquisition funnel starting with mission generated traffic
  • 8.
  • 9. Is this a new way to communicate? Hi Susan, this is Charly with BC SPCA. An urgent medical emergency has arrived and she needs your help; Teaka the dog was hit by a train! Get her story http://bit.ly/spca_emerg I will definitely help Yes we are trying out texting, what do you think? I like it more personal just was worried it was a scam Nope, just joining the future! But always good to be cautious. Don’t ever be afraid to call our Provincial Office to confirm if you get a call or text you are unsure about. For sure, I love donating to this outfit I will donate this week to help the poor soul. Amazing creatures as they never give up. Text to online giving
  • 11. Social straight to SMS regular giving *Open Media Group

Notas del editor

  1. Securing a second gift in year SF: What were the result for this?(effectiveness vs other channels e.g. e blast)