Innovent's Presentation at The Transmedia Producers Guide to the Galaxy Hosted by Transmedia SF & PGA in San Francisco. Presentation by Elise Baugh with Special Thanks to Maya Zuckerman and Jeff Gomez

1. @elisevbaugh
transmedia producers guide to the galaxy:
transmedia activism
a special thanks to Jeff Gomez,
for his guidance in this presentation.
@elisevbaugh #transmediactivism
www.innovent.tv
Monday, December 31, 2012

2. “good transmedia production contributes to the long-term health of the
intellectual property.”
-Jeff Gomez
good transmedia production is an investment in time, passion & energy,
how can we ensure sustainability as producers?
@elisevbaugh
transmedia producers guide to the galaxy:
www.innovent.tv
Monday, December 31, 2012

3. good transmedia production is an investment in time,
passion & energy, how can we ensure sustainability as
producers?
developing production success metrics
and analyzing your ROI throughout the
production
@elisevbaugh transmedia producers guide to the galaxy:
www.innovent.tv
Monday, December 31, 2012

4. 1
risk reward velocity : methodologies in quantifying
success and assessing project potential
@elisevbaugh transmedia producers guide to the galaxy:
www.innovent.tv
Monday, December 31, 2012

5. case study: risk reward velocity
quantifying a projects’ potential for success
ignite internal team passion
1
financial stability
strategy for success
production team experience
social impact
team assessment:
experience, reputation &
@elisevbaugh
www.innovent.tv
expansion:
Monday, December 31, 2012

6. 2
think big
when conceptualizing remove all boundaries.
what would you do if time, $ were no option?
push the boundaries
create new methodologies in storytelling
think of new ways to activate
@elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv
Monday, December 31, 2012

7. then think real
focus on depth rather than breadth
what are creative ways to work with constraints?
3
what can we not only do, but do well?
@elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv
Monday, December 31, 2012

8. case study: nprʼs storycorp @ POV
think big, then think real
2
@elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv
Monday, December 31, 2012

9. case study: nprʼs storycorp @ POV
think big, then think real
3
@elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv
Monday, December 31, 2012

10. 4
‘Good stories garner a following,
When audiences are captivated by a story they take action.’
- Antonio Kaplan
realize your potential | transmedia embraces the relationship with the
audience ....
audience + relationship = value
Recognize todays shift away from broadcast only practices
( value = reach + demographic )
@elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv
Monday, December 31, 2012

11. @elisevbaugh
case study: realize your potential
monetisation strategies for the film when I walk, AXSmap & AXSlab 4
• corporate • crowd sourced • Bayvc
sponsorship
content driving • nathan cummings
• crowd sourced
additional corporate • google maps
funding
funding • flash mob events
• philanthropic funding
@elisevbaugh transmedia producers guide to the galaxy:
Monday, December 31, 2012

12. 5
create procedures for decision making
in transmedia we do not always have control over every element of the
productions life. understand this and plan for it & schedule meetings at regular
intervals during the life of the project
@elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv
Monday, December 31, 2012

13. 6
validate your audiences: celebrate audience
participation, recognize and reward audience
members that contribute.
"I've talked to nearly 30,000 people on this show, and
all 30,000 had one thing in common: They all wanted
validation.
~ Oprah
@elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv
Monday, December 31, 2012

14. 7
case study: IPLSF collaborative poetry @ SFIPF
validate your audiences:
@elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv
Monday, December 31, 2012

15. 8
create a guide to your universe...
the creation of a a living document that grows, evolves and changes direction and
as the project takes form.
when the project takes on a life of its own , its a good thing.
@elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv
Monday, December 31, 2012

16. 9
Immerse yourself in the storyworld
@elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv
Monday, December 31, 2012

17. case study: magnetic poets
Immerse yourself in the storyworld
9
@elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv
Monday, December 31, 2012

18. 10
@elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv
Monday, December 31, 2012

19. with special thanks to...
Maya Zuckerman
Jeff Gomez
Antonio Kaplan
@elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv
Monday, December 31, 2012