Building a User Experience Model Using Current Technologies

1. Your Client’s Online Business
Experience is Broken; Let’s Fix it
Bolo AZ 2011 @ElizabethHannanDoe
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2. Think Systematic Processes
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3. Think Systematic Processes
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4. Bolo AZ 2011 @ElizabethHannanDoe
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5. Where To Next?
✽ How to identify a disconnect between lead
generation and your client‟s online business
process.
✽ What metrics and tools should you implement
and focus on?
✽ Who is their buyer? “For the love of the niche”
✽ The whole ecyosystem; identifing roadblocks
✽ Lets translate metrics into online actions
✽ Creating appeal around your client‟s distinctive
competence
✽ Determining the „Sweet-Spot” between building
awareness, generating content and leads.
✽ Enabling instead of Disabling people; channeling
your “Inner Human”
✽ Strategy with Action Items and Solutions in mind
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6. Identify The Disconnect
✽ How to identify a disconnect
between lead generation and
your client‟s online business
process.
> You cannot plan for a successful
campaign or sustainable growth
unless you fully understand the
client‟s niche and where the
potential buyer comes from.
Bolo AZ 2011 @ElizabethHannanDoe
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7. Where to look?
✽ Be the digital adventurer and analysist that you are!
✽ In addition, ask the client for last years sales numbers.
✽ Where did those buyers come from?
✽ Request SEO analytics for past year, observe what
keywords drove traffic to their site.
✽ Talk to their customer service reps; they are on the
frontline for feedback mechanisms
✽ How many sales directly came from social media sites?
✽ Track links from everything!
✽ Use your discovered “keywords” for social media
campaigns.
✽ What content is the business producing and posting
regulary? Youtube metrics? Newsletter?
✽ Use your “mediums” Are they Digital publishing? Itunes?
Etc.
Want to upsell? Look for patterns in traffic and metrics that
support your services!
Bolo AZ 2011 @ElizabethHannanDoe
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8. Use “Search better”
✽ We all default to our favorite search engine, but really is
that information valuable?
✽ Try researching (your clients and their competitors) on
Delicious or Stumble Upon instead.
✽ Google “serves us” search results
that an algorithm decides is a
common solution as well as
profitable to Google at the same
time.
✽ Delicious shows us search results
other “Humans” have deemed as
worthy and notable.
✽ Which information is worthy to add to your strategy as an
actionable item?
Bolo AZ 2011 @ElizabethHannanDoe
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9. Bolo AZ 2011 @ElizabethHannanDoe
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10. Bolo AZ 2011 @ElizabethHannanDoe
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11. For the love of the niche!
✽ You cannot plan for a successful campaign or
sustainable growth unless you fully
understand the client‟s niche and where the
potential buyer comes from.
✽ Who is their buyer? What compels them to
buy?
✽ Look at the whole process; the whole
ecyosystem; identifing roadblocks in their
process.
Bolo AZ 2011 @ElizabethHannanDoe
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12. Niche is “technically’ not enough
✽ Distinctive Competence Definition
✽ What unique thing is it that we do really well? What quality or attribute sets us aside
from our competitors?”
✽ Buyer Persona Definition
✽ Buyer Personas are representative of
buyers in action and engaged in the
buying process
✽ Determining the „Sweet-Spot” between
building awarenesss, fresh content and
generating leads.
✽ “Sweet-Spot” is the point in which your
output of content, community curation
and online engagment generates a
steady increase in leads, data capture,
awareness and sales over a
predeternined set period of time.
Bolo AZ 2011 @ElizabethHannanDoe
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13. Am I lost?
Bolo AZ 2011 @ElizabethHannanDoe
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14. Interaction
✽ When planning out a content strategy or
web design or a year long campaign
keep in mind you are communicating
with “humans”.
✽ Automation is great up to a point, but
after that point it suc*s to be the
potential consumer you are now
technically spaming.
✽ Enable (not disable) others to be your
brand ambassadors.
✽ Think of an Affiliate Marketing program
and a healthy does of Blogger Outreach
as an solutions upgrade.
Bolo AZ 2011 @ElizabethHannanDoe
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15. Human Interaction
= Listening, Acknowledging and Engagement
Bolo AZ 2011 @ElizabethHannanDoe
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16. Human Interaction
= Listening, Acknowledging and Engagement
Bolo AZ 2011 @ElizabethHannanDoe
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17. Takeaways
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Bolo AZ 2011 @ElizabethHannanDoe
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18. Get In Touch
Download these slides:
http://slidesha.re/npo9xH
Phone: 646.580.6290
Email: Elizabeth@BlueBlazingMedia.com
Web: BlueBlazingMedia.com.com
Blog: JiveFromTheHive.com
Linkedin: Linkedin.com/in/ElizabethHannan
Twitter: @ElizabethHannan
Thanks!
Bolo AZ 2011 @ElizabethHannanDoe
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19. Attributions
Bolo AZ 2011 @ElizabethHannanDoe
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