This document summarizes the results of a questionnaire given to a target audience for a TV news program. Key findings include:
- The audience is interested in dramatic headlines like cannibalism stories.
- The majority of the audience is female, so stories need to appeal to women. However, content should not target just one gender.
- Most of the audience is 16-24 years old, so a variety of soft and hard news stories appealing to younger people are needed.
- Many see themselves as "reformers" seeking enlightenment and personal growth, so stories on such topics may engage them.
- Most identify as students, so stories of interest to younger people are important.
2. 1. Tick the headlines you would be most interested in.
In order to find out what type of headlines
our target audience would be interested in,
we gave a variety for them to choose out of.
From these results, it is clear that our target
audience would be attracted to a news story
about cannibals as this is the most dramatic.
The audience wants to read something that
interests them, that draws in their attention.
This gave us our main hard news story idea.
3. 2. What is your gender?
We decided to use this question as it will
determine what gender watches tv news the
most. From these results, it is clear that the
majority of our target audience are female
meaning we will have to cater our stories towards
a female audience. The other percentage class
themselves as male suggesting that we should not
just cater towards one gender, it should be
inclusive to all.
4. 3. What is your age?
From the research we conducted, we
discovered that our news production will
have to target a younger demographic as
most of the audience who completed this
questionnaire are 16 to 24 years old. In our
news extract we will have to include a
variety of soft and hard news stories which
appeal to wide demographic of ages.
5. 4. Which statement do you feel fits you best?
In order to find out which type of group
would be watching our news broadcast, we
asked the audience which category they
believed they come under. From these
results, a lot of the audience believe they
are reformers, these are the group that seek
enlightenment. They also strive for freedom
of restriction and personal growth.
6. 5. Which letter do you most associate yourself with?
This was asked to determine what
audience members of TV news
identify themselves as in terms of
psychographics.It is clear that the
majority of our audience identify
themselves as students meaning the
stories we choose to feature must be of
interest for a younger demographic.
7. 6. What is your ethnicity?
This question was included to find
out which ethnicity group watch
TV news the most. From our
results, it is clear that the audience
is mainly of white British heritage
whilst coming in second is other.
8. 7. Do you prefer local or national news?
We asked our target audience whether
they would prefer to watch a local news
story or a national news story. From
these results we can see that our target
audience would prefer to watch a
national news story, we will have to
take this into consideration when
producing our own tv news extract.
9. 8. How do you access news?
To find out how our target audience accesses
tv news we gave a variety of options for them
to choose from. From these results, it is clear
that our target audience mostly access news
from their tv with twitter coming in second
place. This suggests that our target audience
access most of their news via social media
and television meaning we will have to include
a range of convergent links to appeal to a
younger demographic as well as older.
10. 9. Which TV news channel do you watch?
This question was asked to find out the
preferences of the target audience. From
these results, it is clear that most of our
audience members prefer to watch their
news on the BBC. When creating my
own news extract, I will use the BBC as
an influence as they have developed a
trust with their target audience with their
main aim being to inform.
11. 10. How often do you access news?
We asked the audience how often they
usually access tv news, this was done so
that we have an idea on how often to
publish a news sequence. From these
results, it is clear that most of the people
questioned, access tv news once a week.
12. 11. Do you prefer sport news or weather news?
We asked the target audience if they
would prefer to watch a sport related story
or weather information at the end of a
news sequence.From these results, we
have concluded that our target audience
would prefer to watch a weather extract.
13. 12. What time of day do you tend to watch the news?
For the last question in our survey, we
asked the target audience what time of
day do they prefer to watch tv news. This
suggests that most people questioned
prefer to watch tv news on the evening.
