1. 'What is the role of the media and film in influencing
fashion?'
Figure 1. Source: social-media-strategy

2. Overview
•Determining the role of media and film and its influences on
fashion.
• Looking at the world of technology and breaking down different
social media platforms.
• Looking at both positive and negative effects.
• How will the fashion industry look in the future?

3. New Technology - Social Media
•Technological advances change the way we think and socialize.
socialize
•These advances change the industry of fashion.
•Globalization has pushed the limits of fashion and expression.

4. New Technology - Social Media
• The primary goal of the media is to:
• ‘Provide the public with information about current affairs,
social issues, and general topics’
- Sherman & Perlman
• The public seeks information within the media for the
interpretation and clarification of it.

5. New Technology - Social Media
• ‘Facebook, Twitter and Instagram, fashion and lifestyle blogs have
become highly reputable and it is constantly effecting us, telling us
‘what is cool’ and ‘what is right in time’’.
- Social Media Week

6. New Technology - Social Media
•Social media enables people to express themselves and to identify
personal styles.
•Social media works as a social identifying tool
• ‘Fashion has traditionally been desirable from a brands perspective,
it is an experience with very detailed feelings and emotions they
hope to craft for the wearer’.
- Social Media Week

7. New Technology - Social Media
•Brands struggled with marketing on social media.
•Digital and e-commerce launches of new products on the market
made it possible for luxury brands to keep costs low in an economic
competitive business.

8. New Technology - Social Media
• Online Shopping
• Receiving and sharing information about latest trends through
social media.
• The fashion industry has now become an arena that everyone can
have access to.

9. Body Image
• New technology has created a technological revolution.
• One side of this will be how brands express their image through
media.
• ‘Something we can see though our eyes has a much more powerful
affect on us than a written text’.
- Fashion Media and Promotion a visual picture

10. Body Image
•The decoder makes up their own
story where every self composed
story is unique.
•It is difficult to control how
readers receive messages.
•Can cause negative reactions.
Figure 2. Source: highsnobiety.com
‘People don’t passively absorb subliminal inputs from the screen. They
discursively ‘make sense of’ or produce readings of what they see’.
- Martin Lister

11. Film
• Film and social media is different in the way they are created to
affect people.
• Fashion that is exposed onto media platforms has a goal to shape
opinions around one style.
• A film aims to create a feeling that directly will affect the audience.

12. Film
Case Study: Downtown Abbey
Figure 3,4 & 5. Source: enchantedserenityperiodfilms.blogspot

13. The Future
• Technological advances change.
• More fashion brands are developing online shopping websites
where you can shop online and have the fashion delivered straight
at your door.
• Media has an impact on how we think and how we want to express
ourselves.
• We create opinions around what we see.
• Often what we see meets our expectations, sometimes it does not
effect us in any way, and we go on and forget.

14. References
•
Enchanted Serenity Period Films (2010) ‘Costume Designer for Downton Abbey - Susannah
Buxton’ Available from: http://enchantedserenityperiodfilms.blogspot.co.uk/2010/11/costumedesigner-for-downton-abbey.html
•
High Snobiety (2012) ‘Victoria’s Secret “Very Sexy” Collection Look book’ Available from:
http://www.highsnobiety.com/2012/02/29/victorias-secret-very-sexy-collection-lookbook/#slide-2
•
Lister, M (2013). ‘The photographic image to digital culture’, Comedia: France.
•
Sheridan, J (2010). ‘Fashion, Media and Promotion - the new black magic’, Blackwell's
publishing, West Sussex: United Kingdom
•
Sherman, G.J. and Perlman, S.S. (2010) ‘Fashion public relations’, Susan Hobbs: USA
•
Social-media-strategy (2012) ‘Define Your primary Social Media Strategy Template’ Available
from: http://social-media-strategy-template.blogspot.co.uk/2012/12/define-your-primary-socialmedia.html