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     The	
  Transforma,ve	
  Impact	
  of	
  
     Broadband	
  Web	
  Access	
  
The	
  sad	
  thing	
  is	
  that	
  for	
  many	
  of	
  us	
  in	
  this	
  room,	
  access	
  to	
  broadband	
  is	
  not	
  
considered	
  a	
  luxury	
  but	
  rather	
  a	
  way	
  of	
  life.	
  The	
  only	
  9me	
  we	
  find	
  ourselves	
  
disconnected	
  for	
  an	
  extended	
  9me	
  is	
  truly	
  when	
  we	
  happen	
  to	
  be	
  traveling	
  to	
  a	
  
tropical	
  island	
  somewhere	
  –	
  and	
  some9mes	
  not	
  even	
  then.	
  




                                                                                                                                    2
This	
  map	
  shows	
  that	
  traveling	
  to	
  a	
  tropical	
  island	
  isn’t	
  necessary	
  to	
  be	
  unconnected.	
  
Looking	
  at	
  this	
  map	
  of	
  Alabama	
  showing	
  broadband	
  coverage	
  as	
  of	
  December	
  30,	
  
2011,	
  you	
  have	
  to	
  wonder	
  what	
  the	
  people	
  are	
  doing	
  who	
  are	
  in	
  the	
  areas	
  that	
  are	
  
not	
  colored	
  red	
  or	
  dark	
  orange.	
  This	
  is	
  the	
  digital	
  divide	
  in	
  Alabama	
  –	
  and	
  it	
  exists	
  in	
  
every	
  state	
  between	
  urban	
  and	
  rural	
  areas	
  –	
  and	
  even	
  in	
  urban	
  areas	
  between	
  high	
  
and	
  low	
  income	
  households.	
  
	
  
Source:	
  hIp://al.linkamericadata.org/	
  




                                                                                                                                                  3
This	
  is	
  a	
  comparison	
  of	
  internet	
  connec9on	
  type	
  by	
  urban	
  and	
  rural	
  areas	
  that	
  was	
  
released	
  in	
  a	
  study	
  by	
  the	
  US	
  Census	
  Bureau	
  in	
  November	
  of	
  2011.	
  
	
  
This	
  shows	
  that	
  72%	
  of	
  Urban	
  households	
  have	
  broadband	
  internet	
  connec9ons	
  of	
  
various	
  types	
  versus	
  only	
  57%	
  of	
  Rural	
  households.	
  
	
  
	
  




                                                                                                                                  4
The	
  difference	
  is	
  much	
  more	
  stark	
  when	
  looking	
  at	
  household	
  incomes.	
  93%	
  of	
  
households	
  with	
  incomes	
  of	
  $100,000	
  or	
  more	
  had	
  broadband	
  access	
  compared	
  to	
  
only	
  43%	
  of	
  households	
  with	
  incomes	
  of	
  less	
  than	
  $25,000.	
  
	
  
This	
  was	
  the	
  same	
  Census	
  Bureau	
  study.	
  
	
  
I	
  want	
  to	
  read	
  you	
  some	
  words	
  from	
  a	
  speech	
  the	
  FCC	
  Chairman,	
  Julius	
  
Genachowski	
  ,	
  gave	
  on	
  March	
  3,	
  2010.	
  
	
  
“Today,	
  with	
  more	
  and	
  more	
  job	
  pos9ngs	
  only	
  available	
  online,	
  you	
  simply	
  can’t	
  
apply	
  for	
  many	
  jobs	
  without	
  broadband.	
  As	
  schools	
  increasingly	
  use	
  online	
  resources	
  
as	
  part	
  of	
  their	
  curriculum,	
  you	
  can’t	
  get	
  a	
  first-­‐rate	
  educa9on	
  without	
  broadband.	
  As	
  
health	
  informa9on	
  and	
  medical	
  records	
  move	
  online,	
  you	
  can’t	
  fully	
  control	
  your	
  
health	
  care	
  without	
  broadband.	
  As	
  the	
  most	
  effec9ve	
  business	
  applica9ons	
  and	
  
services	
  increasingly	
  move	
  to	
  the	
  cloud,	
  you	
  can’t	
  run	
  a	
  successful	
  small	
  business	
  
without	
  broadband.	
  On	
  a	
  trip	
  to	
  Erie,	
  Pennsylvania	
  last	
  year,	
  a	
  farmer	
  told	
  me	
  that	
  
for	
  most	
  of	
  his	
  career	
  he	
  never	
  thought	
  the	
  Internet	
  would	
  maIer	
  to	
  him.	
  But	
  today,	
  
he	
  said,	
  you	
  can’t	
  be	
  a	
  farmer	
  without	
  high	
  speed	
  access	
  to	
  the	
  Internet,	
  to	
  check	
  the	
  
weather,	
  crop	
  informa9on,	
  and	
  other	
  resources	
  only	
  available	
  online.	
  Today,	
  without	
  
broadband,	
  if	
  you	
  can’t	
  be	
  a	
  farmer,	
  a	
  teacher,	
  or	
  a	
  small	
  business	
  owner;	
  you’re	
  at	
  a	
  	
  



                                                                                                                                                 5
So	
  that	
  was	
  the	
  bad	
  news.	
  Luckily,	
  my	
  job	
  to	
  day	
  is	
  to	
  talk	
  about	
  the	
  good	
  news	
  –	
  the	
  
possibili9es	
  of	
  a	
  world	
  where	
  broadband	
  access	
  is	
  as	
  free	
  and	
  available	
  as	
  the	
  air	
  we	
  
breathe.	
  What	
  would	
  such	
  a	
  world	
  look	
  like?	
  What	
  would	
  our	
  communi9es	
  look	
  like?	
  
Every	
  area	
  of	
  our	
  lives	
  would	
  be	
  impacted.	
  The	
  amazing	
  thing	
  is	
  that	
  the	
  examples	
  I	
  
will	
  share	
  with	
  you	
  today	
  –	
  exist	
  today,	
  are	
  in	
  use	
  today,	
  are	
  being	
  u9lized	
  today	
  
across	
  our	
  country.	
  But	
  only	
  where	
  broadband	
  access	
  is	
  readily	
  available.	
  




                                                                                                                                                     6
These	
  are	
  the	
  three	
  main	
  areas	
  I	
  have	
  chosen	
  to	
  talk	
  about	
  today	
  although	
  
broadband	
  web	
  access	
  has	
  a	
  tremendous	
  impact	
  in	
  many	
  other	
  areas	
  such	
  as	
  local	
  
government,	
  public	
  safety	
  and	
  more.	
  
	
  
As	
  some	
  background,	
  I	
  am	
  an	
  entrepreneur	
  who	
  started	
  a	
  web	
  design	
  and	
  strategic	
  
marke9ng	
  company	
  in	
  2006.	
  My	
  world	
  is	
  an	
  online	
  world	
  –	
  it	
  is	
  how	
  I	
  do	
  business	
  and	
  
is	
  woven	
  through	
  every	
  aspect	
  of	
  my	
  life.	
  The	
  three	
  area	
  we’ll	
  be	
  looking	
  at	
  today	
  are	
  
very	
  special	
  to	
  me	
  and	
  are	
  each	
  sectors	
  my	
  company	
  serves.	
  
	
  
One	
  third	
  of	
  my	
  business	
  comes	
  from	
  work	
  I	
  do	
  with	
  communi9es	
  around	
  the	
  state	
  
for	
  economic	
  development	
  and	
  community	
  development.	
  I	
  also	
  provide	
  web	
  and	
  
marke9ng	
  services	
  to	
  hospitals	
  and	
  to	
  school	
  systems	
  –	
  and	
  partner	
  with	
  our	
  local	
  
school	
  system	
  in	
  some	
  neat	
  ways	
  with	
  my	
  company.	
  	
  
	
  
It	
  has	
  been	
  interes9ng	
  to	
  look	
  at	
  each	
  of	
  these	
  areas	
  in	
  rela9on	
  to	
  broadband	
  access	
  
rather	
  than	
  marke9ng	
  or	
  websites	
  as	
  I	
  prepared	
  this	
  presenta9on	
  –	
  there	
  are	
  so	
  
many	
  great	
  things	
  happening	
  that	
  we’ll	
  look	
  at	
  together.	
  




                                                                                                                                             7
Let’s	
  start	
  with	
  Economic	
  Development.	
  As	
  I	
  said,	
  one	
  third	
  of	
  the	
  business	
  my	
  
company	
  does	
  is	
  helping	
  Alabama	
  communi9es	
  market	
  themselves	
  globally.	
  	
  




                                                                                                                            8
I	
  organized	
  this	
  next	
  sec9on	
  based	
  on	
  survey	
  results	
  of	
  economic	
  development	
  
professionals	
  on	
  where	
  they	
  saw	
  the	
  most	
  impact	
  of	
  broadband	
  in	
  economic	
  
development.	
  
	
  
Craig	
  SeIles,	
  a	
  leading	
  broadband	
  expert,	
  conducted	
  a	
  survey	
  of	
  economic	
  
development	
  professionals	
  na9onally	
  	
  in	
  partnership	
  with	
  the	
  Interna9onal	
  Economic	
  
Development	
  Council	
  on	
  broadband	
  and	
  economic	
  development.	
  Results	
  were	
  
presented	
  a	
  couple	
  of	
  weeks	
  ago	
  at	
  the	
  2012	
  IEDC	
  Conference.	
  	
  
	
  
Source:	
  hIp://roisforyou.wordpress.com/2012/09/25/sneak-­‐peek-­‐at-­‐broadband-­‐
and-­‐economic-­‐development-­‐data/	
  




                                                                                                                    9
The	
  top	
  target	
  outcome	
  gained	
  by	
  broadband	
  access	
  in	
  economic	
  development	
  that	
  
was	
  selected	
  by	
  31%	
  of	
  the	
  ED	
  Pros	
  surveyed	
  was	
  broadband’s	
  ability	
  to	
  improve	
  job	
  
skills	
  and	
  professional	
  development.	
  
	
  
The	
  website	
  shown	
  here	
  is	
  one	
  of	
  many	
  online	
  industrial	
  cer9fica9on	
  and	
  online	
  
training	
  resources	
  for	
  industries	
  and	
  workers.	
  Online	
  educa9on	
  available	
  through	
  
broadband	
  internet	
  connec9ons	
  allows	
  companies	
  to	
  train	
  and	
  develop	
  their	
  
workforce	
  without	
  paying	
  travel	
  costs	
  and	
  losing	
  9me	
  spend	
  traveling.	
  	
  
	
  
Of	
  course	
  the	
  other	
  side	
  of	
  the	
  coin,	
  is	
  that	
  the	
  availability	
  of	
  broadband	
  internet	
  is	
  a	
  
major	
  factor	
  looked	
  at	
  by	
  site	
  selectors	
  when	
  choosing	
  a	
  community	
  for	
  a	
  new	
  
facility.	
  Communi9es	
  that	
  lack	
  access	
  to	
  broadband	
  are	
  behind	
  the	
  8	
  ball	
  when	
  it	
  
comes	
  to	
  suppor9ng	
  exis9ng	
  industry	
  with	
  online	
  workforce	
  training,	
  or	
  aIrac9ng	
  
new	
  industries	
  to	
  the	
  area.	
  
	
  
Source:	
  hIp://roisforyou.wordpress.com/2012/09/25/sneak-­‐peek-­‐at-­‐broadband-­‐
and-­‐economic-­‐development-­‐data/	
  
	
  




                                                                                                                                                10
The	
  2nd	
  most	
  popular	
  choice	
  regarding	
  the	
  target	
  outcomes	
  of	
  broadband’s	
  impact	
  on	
  
economic	
  development	
  was	
  its	
  ability	
  to	
  support	
  online	
  home	
  based	
  businesses.	
  	
  
	
  
The	
  website	
  shown	
  here	
  provides	
  many	
  ideas	
  –	
  including	
  the	
  top	
  10	
  Internet	
  Home	
  
Business	
  Ideas	
  You	
  Can	
  Start	
  and	
  Run	
  in	
  Your	
  Underwear.	
  
	
  
Their	
  ideas	
  include	
  blogging,	
  eBay	
  &	
  Ac9on	
  selling,	
  E-­‐commerce,	
  freelance	
  design,	
  or	
  
web	
  development,	
  or	
  online	
  video	
  edi9ng,	
  or	
  copywri9ng.	
  The	
  list	
  goes	
  on	
  and	
  on.	
  
	
  
Of	
  course	
  the	
  big	
  IF	
  here	
  is	
  that	
  reliable	
  Broadband	
  web	
  access	
  has	
  to	
  be	
  available	
  
and	
  it	
  would	
  be	
  helpful	
  to	
  have	
  an	
  educa9on	
  system	
  or	
  local	
  business	
  incubator	
  that	
  
provides	
  educa9on	
  opportuni9es	
  that	
  promote	
  this	
  type	
  of	
  entrepreneurship.	
  
	
  
Other	
  areas	
  of	
  business	
  and	
  entrepreneurship	
  that	
  rely	
  on	
  broadband:	
  
	
  
According	
  to	
  data	
  compiled	
  by	
  the	
  Internet	
  Innova9on	
  Alliance	
  and	
  the	
  Small	
  
Business	
  and	
  Entrepreneurship	
  Council,	
  broadband	
  access	
  can	
  save	
  entrepreneurs	
  
more	
  than	
  $16,000	
  in	
  start-­‐up	
  costs.	
  (hIp://interne9nnova9on.org/small-­‐biz/)	
  	
  	
  by	
  	
  




                                                                                                                                       11
Broadband’s	
  ability	
  to	
  help	
  people	
  reach	
  higher	
  educa9on	
  levels	
  was	
  the	
  3rd	
  most	
  
popular	
  target	
  outcome	
  selected	
  by	
  ED	
  pros.	
  
	
  
This	
  is	
  very	
  related	
  to	
  the	
  job	
  training	
  that	
  was	
  the	
  top	
  selec9on	
  in	
  the	
  survey.	
  
	
  
Just	
  about	
  every	
  college	
  out	
  there	
  today	
  offers	
  online	
  educa9on	
  from	
  earning	
  a	
  GED,	
  
to	
  a	
  bachelor’s	
  degree	
  or	
  beyond.	
  
	
  
Source:	
  hIp://roisforyou.wordpress.com/2012/09/25/sneak-­‐peek-­‐at-­‐broadband-­‐
and-­‐economic-­‐development-­‐data/	
  




                                                                                                                                     12
Isn’t	
  it	
  interes9ng	
  that	
  the	
  three	
  out	
  of	
  the	
  top	
  five	
  ways	
  broadband	
  can	
  impact	
  
economic	
  development	
  are	
  related	
  to	
  access	
  to	
  online	
  educa9on	
  and	
  training?	
  
	
  
19%	
  of	
  ED	
  Pros	
  thought	
  broadband’s	
  ability	
  to	
  help	
  transi9on	
  to	
  a	
  different	
  career	
  
was	
  a	
  top	
  target	
  outcome.	
  
	
  
Shown	
  above	
  is	
  a	
  resource	
  that	
  allows	
  people	
  to	
  take	
  an	
  online	
  skills	
  assessment	
  and	
  
find	
  careers	
  that	
  are	
  a	
  good	
  match.	
  There	
  are	
  countless	
  resources	
  for	
  similar	
  skills	
  
assessments	
  online.	
  
	
  
	
  
Source:	
  hIp://dolchallenge.ideascale.com/a/dtd/19375-­‐5847	
  




                                                                                                                                     13
And	
  last	
  but	
  not	
  least,	
  5%	
  of	
  ED	
  Pros	
  thought	
  broadband’s	
  ability	
  to	
  help	
  people	
  find	
  
a	
  job	
  was	
  a	
  top	
  target	
  outcome.	
  
	
  
If	
  you	
  factor	
  in	
  lack	
  of	
  digital	
  literacy	
  in	
  addi9on	
  to	
  lack	
  of	
  broadband	
  web	
  access,	
  the	
  
ability	
  to	
  find	
  a	
  job	
  is	
  extremely	
  limited.	
  Many	
  companies	
  no	
  longer	
  accept	
  paper	
  
applica9ons.	
  Walmarts	
  online	
  applica9on	
  takes	
  30	
  minutes	
  to	
  an	
  hour	
  to	
  complete	
  
according	
  to	
  their	
  website	
  –	
  and	
  videos	
  are	
  provided	
  for	
  job	
  seekers	
  which	
  of	
  course	
  
require	
  broadband	
  to	
  watch.	
  Job	
  seekers	
  are	
  using	
  public	
  libraries	
  as	
  their	
  main	
  link	
  
to	
  broadband	
  –	
  hoping	
  that	
  a	
  computer	
  will	
  be	
  available	
  for	
  several	
  hours	
  as	
  they	
  
search	
  and	
  fill	
  out	
  applica9ons.	
  




                                                                                                                                                14
Moving	
  on	
  to	
  the	
  impact	
  broadband	
  has	
  on	
  healthcare.	
  




                                                                                   15
Let’s	
  start	
  with	
  a	
  fairly	
  common	
  impact	
  area	
  of	
  broadband	
  in	
  healthcare.	
  This	
  is	
  the	
  
website	
  of	
  Lawrence	
  Medical	
  Center	
  in	
  Moulton,	
  Alabama,	
  the	
  county	
  seat	
  of	
  
Lawrence	
  County	
  –	
  but	
  a	
  small	
  community	
  of	
  less	
  than	
  3,500	
  people.	
  
	
  
Lawrence	
  Medical	
  Center	
  has	
  a	
  state	
  of	
  the	
  art	
  MRI,	
  but	
  as	
  a	
  rural	
  hospital,	
  it	
  is	
  
difficult	
  to	
  provide	
  both	
  the	
  cuong	
  edge	
  equipment	
  and	
  the	
  full	
  staff	
  of	
  physicians	
  
for	
  reading	
  the	
  scans.	
  Lawrence	
  Medical	
  has	
  technology	
  that	
  can	
  allow	
  the	
  scans	
  to	
  
be	
  taken	
  by	
  highly	
  trained	
  radiologists,	
  and	
  then	
  sent	
  via	
  internet	
  as	
  digital	
  files	
  so	
  
the	
  team	
  of	
  over	
  30	
  physicians	
  at	
  Radiology	
  of	
  Huntsville,	
  a	
  partner	
  of	
  the	
  hospital,	
  
can	
  provide	
  24/7/365	
  readings	
  of	
  the	
  scans.	
  
	
  
This	
  has	
  provided	
  cuong	
  edge	
  technology	
  within	
  a	
  rural	
  county,	
  as	
  well	
  as	
  the	
  power	
  
of	
  a	
  full	
  staff	
  of	
  physicians	
  from	
  a	
  partnering	
  group	
  in	
  a	
  large	
  city,	
  so	
  that	
  residents	
  
can	
  have	
  extremely	
  high	
  quality	
  scans	
  and	
  accurate	
  readings.	
  Coun9es	
  that	
  don’t	
  
have	
  this	
  technology,	
  and	
  before	
  the	
  broadband	
  access,	
  residents	
  of	
  rural	
  coun9es	
  
would	
  have	
  to	
  travel	
  a	
  distance	
  to	
  get	
  these	
  services	
  or	
  wait	
  days	
  for	
  scans	
  to	
  be	
  sent,	
  
delivered,	
  read,	
  and	
  returned.	
  
	
  
Again,	
  this	
  is	
  a	
  more	
  and	
  more	
  common	
  example	
  of	
  the	
  impact	
  of	
  broadband	
  in	
  
healthcare.	
  



                                                                                                                                                  16
A	
  therapy	
  department	
  in	
  a	
  rural	
  area	
  in	
  Washington	
  state	
  was	
  staffed	
  with	
  a	
  single	
  
physical	
  therapy	
  assistant	
  (PTA).	
  The	
  issue	
  was	
  that	
  in	
  the	
  state	
  of	
  Washington,	
  a	
  
pa9ent	
  needs	
  to	
  be	
  seen	
  by	
  a	
  Physical	
  Therapist	
  (a	
  PT)	
  every	
  5th	
  visit.	
  A	
  PT	
  was	
  driving	
  
a	
  few	
  hours	
  from	
  Oregon	
  to	
  Washington,	
  was9ng	
  a	
  good	
  bit	
  of	
  their	
  professional	
  
9me	
  driving	
  –	
  while	
  driving	
  up	
  the	
  expense	
  of	
  the	
  visit.	
  
	
  
According	
  to	
  this	
  blog	
  ar9cle,	
  “A	
  telehealth	
  solu9on	
  was	
  put	
  in	
  place	
  to	
  eliminate	
  this	
  
wasted	
  9me	
  and	
  expense.	
  The	
  way	
  it	
  works	
  is	
  the	
  PTA	
  brings	
  the	
  pa9ent	
  to	
  the	
  gym	
  
and	
  calls	
  the	
  PT	
  via	
  Telehealth.	
  Once	
  the	
  connec9on	
  is	
  completed,	
  the	
  PTA	
  gives	
  a	
  
synopsis	
  of	
  what	
  is	
  happening	
  with	
  the	
  pa9ent,	
  what	
  the	
  concerns	
  are,	
  and	
  the	
  PT	
  
can	
  ask	
  ques9ons	
  or	
  observe	
  part	
  of	
  the	
  therapy	
  session	
  that	
  day.	
  	
  The	
  PT	
  then	
  
documents	
  the	
  visit	
  and	
  makes	
  recommenda9ons	
  as	
  needed.”	
  
	
  
Broadband	
  is	
  a	
  requirement	
  for	
  this.	
  
	
  
This	
  blog	
  ar9cle	
  can	
  be	
  found	
  at	
  hIp://www.infinityrehab.com/blog/2012/01/25/
infinity-­‐rehab-­‐advances-­‐pa9ent-­‐care-­‐with-­‐telehealth/	
  
	
  




                                                                                                                                                  17
According	
  to	
  the	
  Kentucky	
  P20	
  Innova9on	
  Lab	
  website,	
  this	
  telehealth	
  program	
  
provides	
  evidence-­‐based	
  psychosocial	
  services	
  for	
  children	
  and	
  families	
  in	
  rural	
  and	
  
remote	
  areas	
  of	
  Appalachia	
  Kentucky	
  using	
  telehealth	
  technologies	
  
(videoconferencing,	
  videophones,	
  telephone,	
  Internet).	
  	
  
	
  
Children	
  and	
  families	
  in	
  Kentucky	
  are	
  vastly	
  underserved	
  –	
  approximately	
  75%	
  of	
  
children	
  diagnosed	
  with	
  developmental,	
  behavioral,	
  and	
  emo9onal	
  problems	
  are	
  not	
  
receiving	
  the	
  appropriate	
  services	
  in	
  their	
  schools	
  or	
  communi9es.	
  	
  
	
  
This	
  problem	
  is	
  exacerbated	
  in	
  rural	
  Appalachia	
  where	
  there	
  is	
  a	
  shortage	
  of	
  
treatment	
  providers	
  to	
  provide	
  these	
  needed	
  specialized	
  services	
  (Kentucky	
  
Department	
  of	
  Educa9on,	
  2006).	
  
	
  
Source:	
  hIp://p20.educa9on.uky.edu/labs/telehealth-­‐lab/	
  




                                                                                                                           18
Telehealth	
  is	
  being	
  used	
  to	
  bring	
  24-­‐hour	
  emergency	
  stroke	
  treatment	
  via	
  the	
  web	
  to	
  
rural	
  areas	
  in	
  Georgia	
  (as	
  seen	
  in	
  this	
  ar9cle)	
  and	
  many	
  other	
  places.	
  
	
  
These	
  kinds	
  of	
  internet	
  or	
  phone	
  based	
  telehealth	
  services	
  are	
  popping	
  in	
  up	
  nearly	
  
every	
  area	
  of	
  healthcare	
  today	
  including	
  allergy,	
  anesthesia,	
  cardiology,	
  den9stry,	
  
emergency	
  medicine,	
  family	
  prac9ce,	
  infec9ous	
  diseases,	
  internal	
  medicine,	
  and	
  just	
  
about	
  every	
  other	
  specialty.	
  
	
  
Source:	
  hIp://www.gpb.org/news/2011/09/23/help-­‐for-­‐stroke-­‐pa9ents	
  




                                                                                                                                   19
Moving	
  beyond	
  the	
  telehealth	
  capability	
  to	
  speed	
  delivery	
  of	
  informa9on	
  to	
  physicians	
  or	
  
specialists	
  –	
  or	
  even	
  connect	
  pa9ents	
  and	
  physicians	
  for	
  direct	
  consulta9ons	
  remotely,	
  things	
  
in	
  healthcare	
  delivery	
  are	
  star9ng	
  to	
  get	
  very	
  interes9ng.	
  
	
  
In	
  the	
  UK,	
  falls	
  are	
  a	
  leading	
  cause	
  of	
  injury-­‐related	
  death	
  and	
  hospitaliza9on	
  in	
  people	
  aged	
  
65	
  years,	
  crea9ng	
  a	
  burden	
  on	
  the	
  healthcare	
  system	
  in	
  Australia	
  as	
  the	
  popula9on	
  ages.	
  
	
  
According	
  to	
  the	
  case	
  study	
  on	
  this	
  program	
  released	
  by	
  the	
  Na9onal	
  Broadband	
  Network	
  in	
  
the	
  United	
  Kingdom,	
  a	
  General	
  Prac99oner	
  (GP)	
  or	
  other	
  health	
  professional	
  can	
  conduct	
  a	
  
one-­‐on-­‐one	
  consulta9on	
  to	
  develop	
  a	
  tailored	
  exercise	
  regime.	
  This	
  is	
  delivered	
  as	
  a	
  dance	
  
video	
  game	
  via	
  an	
  in-­‐home	
  television	
  equipped	
  with	
  a	
  video	
  camera.	
  	
  
The	
  gaming	
  technology	
  can	
  detect	
  and	
  respond	
  to	
  human	
  movement.	
  The	
  camera	
  records	
  
sessions	
  so	
  health	
  professionals	
  have	
  a	
  database	
  char9ng	
  progress	
  over	
  9me.	
  Health	
  
professionals	
  can	
  also	
  conduct	
  in-­‐home	
  consulta9ons	
  via	
  a	
  video	
  conference	
  over	
  
broadband.	
  	
  
	
  
This	
  program	
  is	
  currently	
  on	
  clinical	
  trial	
  at	
  a	
  nursing	
  home	
  in	
  Sydney,	
  Australia	
  
	
  
This	
  case	
  study	
  can	
  be	
  read	
  at:	
  hIp://www.nbnco.com.au/news-­‐and-­‐events/case-­‐studies/
case-­‐study-­‐neura-­‐healthcare.html	
  	
  
	
  



                                                                                                                                                    20
This	
  is	
  a	
  blog	
  by	
  Leah	
  Rohlson,	
  the	
  head	
  of	
  FACES	
  Founda9on	
  in	
  Portland,	
  Oregon,	
  a	
  
group	
  that	
  provides	
  cler	
  palate	
  surgeries	
  in	
  the	
  remotest	
  villages	
  of	
  Peru	
  and	
  the	
  
Amazon.	
  
	
  
She	
  says	
  in	
  her	
  blog:	
  	
  
	
  
“I’m	
  envisioning	
  a	
  new	
  solu9on	
  where	
  pa9ents	
  can	
  go	
  through	
  therapy	
  without	
  
having	
  to	
  connect	
  with	
  a	
  therapist	
  every	
  day,	
  week,	
  or	
  even	
  month.	
  They	
  would	
  have	
  
a	
  course	
  of	
  treatment	
  (videos,	
  sound	
  matching,	
  vocabulary)	
  that	
  would	
  be	
  pre-­‐
programmed	
  on	
  some	
  sort	
  of	
  app	
  or	
  video	
  (modules	
  formulated	
  sort	
  of	
  like	
  RoseIa	
  
Stone).	
  The	
  pa9ent	
  (especially	
  rural	
  pa9ents)	
  could	
  go	
  through	
  the	
  modules	
  and	
  
then,	
  every	
  month	
  or	
  two	
  (depending	
  on	
  their	
  remoteness)	
  could	
  connect	
  via	
  the	
  
Internet	
  with	
  a	
  therapist.	
  The	
  therapist	
  could	
  then	
  assess	
  their	
  progress	
  based	
  on	
  the	
  
app	
  and	
  recommend	
  a	
  further	
  course	
  of	
  treatment.	
  This	
  could	
  be	
  to	
  go	
  back	
  and	
  re-­‐
do	
  past	
  modules,	
  or	
  go	
  ahead	
  and	
  con9nue	
  to	
  the	
  next	
  modules.	
  This	
  way,	
  the	
  
pa9ent	
  could	
  prac9ce	
  and	
  prac9ce	
  without	
  taxing	
  the	
  9me	
  and	
  resources	
  of	
  the	
  
stretched-­‐too-­‐thin	
  specialist.	
  If	
  something	
  like	
  this	
  existed,	
  it	
  would	
  solve	
  the	
  
problem	
  off	
  too	
  few	
  speech	
  therapists	
  who	
  have	
  too	
  liIle	
  9me.	
  It	
  would	
  be	
  especially	
  
benefit	
  rural	
  popula9ons,	
  but	
  the	
  app/videos	
  could	
  be	
  used	
  as	
  a	
  tool	
  for	
  prac9ce	
  for	
  
anyone.”	
  
	
  
We	
  are	
  at	
  a	
  point	
  where	
  imagina9on	
  is	
  running	
  wild,	
  the	
  technology	
  is	
  available,	
  	
  




                                                                                                                                      21
And	
  finally,	
  let’s	
  look	
  at	
  educa9on	
  which	
  to	
  me	
  has	
  the	
  most	
  exci9ng	
  opportuni9es	
  
available.	
  Of	
  course	
  I	
  may	
  be	
  biased.	
  I	
  have	
  been	
  very	
  ac9ve	
  with	
  our	
  local	
  school	
  
system,	
  serving	
  on	
  the	
  School	
  Founda9on	
  board	
  raising	
  money	
  for	
  classroom	
  
technology	
  and	
  establishing	
  a	
  partnership	
  with	
  a	
  high	
  school	
  class	
  I	
  helped	
  found	
  that	
  
teaches	
  high	
  school	
  students	
  how	
  to	
  be	
  the	
  hands	
  on	
  marke9ng	
  department	
  for	
  the	
  
school	
  system	
  primarily	
  through	
  social	
  media,	
  blogging,	
  photography,	
  and	
  video	
  
produc9on.	
  
	
  
It	
  is	
  indeed	
  a	
  passion	
  and	
  I	
  can’t	
  wait	
  to	
  show	
  you	
  the	
  next	
  few	
  slides.	
  




                                                                                                                                      22
With	
  broadband	
  access,	
  and	
  the	
  accompanying	
  technology,	
  students	
  can	
  literally	
  
connect	
  to	
  other	
  students	
  and	
  people	
  around	
  the	
  world.	
  There	
  are	
  a	
  mul9tude	
  of	
  
online	
  resources	
  to	
  make	
  this	
  easy,	
  such	
  as	
  ePals.com	
  which	
  makes	
  it	
  easy	
  to	
  search	
  
and	
  connect	
  classes	
  and	
  students	
  by	
  loca9on,	
  language,	
  or	
  age.	
  	
  
	
  
Source:	
  hIp://www.epals.com/	
  
	
  




                                                                                                                                    23
Collabora9ve	
  projects	
  are	
  available	
  to	
  join	
  –	
  or	
  you	
  can	
  create	
  your	
  own.	
  These	
  can	
  
be	
  searched	
  by	
  subject	
  or	
  age.	
  
	
  
This	
  is	
  one	
  project	
  I	
  found	
  on	
  this	
  site	
  –	
  a	
  social	
  studies	
  project:	
  
	
  
Research	
  and	
  problem	
  solving	
  go	
  into	
  this	
  geography	
  game	
  where	
  classes	
  exchange	
  
clues	
  about	
  their	
  loca9on	
  while	
  trying	
  to	
  figure	
  out	
  the	
  other	
  classes’	
  whereabouts.	
  	
  
In	
  this	
  collabora9ve	
  project,	
  Mystery	
  Skype	
  Loca9on,	
  students	
  use	
  their	
  research	
  
skills	
  to	
  create	
  a	
  PowerPoint	
  presenta9on,	
  as	
  well	
  as	
  answers	
  to	
  10	
  ques9ons	
  about	
  
their	
  loca9on.	
  Students	
  then	
  meet	
  online,	
  via	
  Skype,	
  with	
  a	
  class	
  in	
  a	
  mystery	
  loca9on	
  
who	
  has	
  done	
  the	
  same.	
  They	
  ask	
  and	
  answer	
  ques9ons	
  during	
  the	
  20	
  minute	
  Skype	
  
session	
  and	
  use	
  their	
  geography	
  and	
  problem	
  solving	
  skills	
  to	
  determine	
  where	
  their	
  
partner	
  class	
  is	
  located.	
  Arerwards,	
  students	
  can	
  ask	
  general	
  ques9ons	
  to	
  further	
  
their	
  knowledge	
  of	
  one	
  another	
  and	
  the	
  areas	
  where	
  they	
  live.	
  
	
  
Talk	
  about	
  a	
  great	
  way	
  to	
  learn	
  about	
  the	
  world	
  you	
  live	
  in	
  and	
  actually	
  get	
  to	
  meet	
  
people	
  in	
  real	
  9me	
  to	
  share	
  ideas	
  and	
  compare	
  similari9es	
  and	
  differences!	
  
	
  
Source:	
  hIp://www.epals.com/	
  
	
  
	
  
                                                                                                                                              24
You	
  can	
  also	
  search	
  for	
  another	
  classroom	
  to	
  connect	
  with	
  –	
  searching	
  by	
  country,	
  
number	
  of	
  students,	
  language,	
  age,	
  and	
  even	
  how	
  you	
  would	
  like	
  to	
  connect	
  –	
  either	
  
with	
  Email,	
  Skype	
  or	
  Video.	
  
	
  
For	
  example,	
  the	
  boIom	
  right	
  lis9ng	
  on	
  the	
  screen	
  reads:	
  
	
  
I'm	
  the	
  Media	
  Specialist	
  in	
  a	
  K-­‐5	
  school.	
  Our	
  first	
  grade	
  class	
  is	
  currently	
  studying	
  
communi9es	
  and	
  is	
  interested	
  in	
  communica9ng	
  with	
  a	
  rural	
  classroom	
  to	
  compare	
  
and	
  contrast	
  community	
  life,	
  tradi9ons,	
  family	
  life,	
  geography,	
  etc...	
  Looking	
  forward	
  
to	
  hearing	
  from	
  you	
  soon!	
  	
  
	
  
Think	
  about	
  the	
  impact	
  on	
  student	
  engagement	
  and	
  how	
  the	
  world	
  can	
  come	
  alive	
  
when	
  broadband	
  allows	
  interac9ons	
  like	
  this	
  that	
  make	
  the	
  walls	
  of	
  a	
  classroom	
  fall	
  
away.	
  
	
  
Source:	
  hIp://www.epals.com/	
  




                                                                                                                                       25
Broadband	
  paves	
  the	
  way	
  for	
  more	
  effec9ve	
  teachers	
  by	
  connec9ng	
  them	
  to	
  great	
  
ideas	
  and	
  resources.	
  
	
  
This	
  is	
  Promethean	
  Planet	
  –	
  the	
  first	
  paragraph	
  says	
  “Created	
  by	
  teachers	
  for	
  
teachers,	
  Promethean	
  Planet	
  is	
  a	
  unique	
  teaching,	
  sharing,	
  and	
  support	
  community	
  –	
  
your	
  place	
  to	
  connect,	
  create,	
  and	
  change	
  the	
  classroom!	
  
	
  
Promethean	
  is	
  a	
  manufacturer	
  of	
  interac9ve	
  smartboards	
  –	
  technology	
  that	
  can	
  
integrate	
  a	
  variety	
  of	
  tools	
  –	
  including	
  internet	
  access.	
  This	
  is	
  one	
  of	
  many	
  sites	
  
available	
  for	
  teachers	
  to	
  share	
  technology	
  based	
  ideas	
  and	
  lesson	
  plans.	
  
	
  
Source:	
  hIp://www.prometheanplanet.com/en-­‐us/	
  
	
  
	
  
	
  
	
  
	
  




                                                                                                                                    26
Teachers	
  can	
  search	
  for	
  interac9ve	
  lessons	
  by	
  topic,	
  grade,	
  language,	
  or	
  search	
  term.	
  
You	
  can	
  also	
  search	
  for	
  lessons	
  that	
  meet	
  Alabama’s	
  course	
  of	
  study.	
  
	
  
Source:	
  hIp://www.prometheanplanet.com/en-­‐us/	
  




                                                                                                                                27
This	
  par9cular	
  lesson	
  teaches	
  students	
  about	
  the	
  parts	
  of	
  a	
  plant	
  –	
  including	
  a	
  variety	
  
of	
  different	
  interac9ve	
  lessons	
  that	
  include	
  allow	
  students	
  to	
  drag	
  and	
  drop	
  answers,	
  
click	
  to	
  learn	
  more,	
  or	
  follow	
  links	
  to	
  videos	
  online	
  that	
  may	
  be	
  produced	
  by	
  scien9sts
                                                                                                                                   	
  
and	
  provide	
  more	
  in-­‐depth	
  informa9on.	
  
	
  
Source:	
  hIp://www.prometheanplanet.com/en-­‐us/	
  




                                                                                                                                          28
This	
  par9cular	
  company	
  provides	
  subscrip9on	
  or	
  purchased	
  resources	
  that	
  can	
  be	
  
used	
  on	
  computers,	
  tablets,	
  and	
  smart	
  phones.	
  	
  
	
  
One	
  of	
  the	
  high	
  schools	
  in	
  my	
  community	
  uses	
  A.D.A.M.	
  Interac9ve	
  Anatomy	
  
sorware.	
  
	
  
It	
  is	
  the	
  best	
  thing	
  to	
  performing	
  an	
  autopsy	
  but	
  with	
  no	
  blood	
  and	
  no	
  actual	
  dead	
  
body.	
  
	
  
You	
  can	
  literally	
  dive	
  into	
  any	
  area	
  of	
  the	
  body	
  and	
  see	
  all	
  systems,	
  all	
  parts	
  of	
  
systems	
  and	
  how	
  they	
  work.	
  Even	
  their	
  free	
  video	
  giving	
  a	
  preview	
  is	
  incredible	
  –	
  I	
  
urge	
  all	
  of	
  you	
  to	
  look	
  this	
  up	
  on	
  Ventura’s	
  website.	
  	
  
	
  
Think	
  of	
  these	
  kinds	
  of	
  resources	
  and	
  the	
  impact	
  of	
  providing	
  them	
  to	
  kids	
  in	
  every	
  
community,	
  in	
  every	
  classroom.	
  Think	
  of	
  how	
  much	
  more	
  you	
  can	
  learn	
  with	
  
interac9vity.	
  	
  Our	
  na9on	
  is	
  lagging	
  other	
  countries	
  in	
  science	
  and	
  math	
  literacy	
  –	
  
what	
  if	
  our	
  classrooms	
  used	
  tools	
  like	
  this	
  every	
  single	
  day	
  to	
  teach	
  our	
  students?	
  The	
  
tools	
  are	
  there.	
  The	
  technology	
  is	
  there.	
  The	
  broadband	
  access	
  is	
  not.	
  
	
  



                                                                                                                                           29
In	
  2010,	
  Alabama	
  made	
  na9onal	
  news	
  with	
  its	
  ACCESS	
  program	
  which	
  wired	
  every	
  
high	
  school	
  in	
  the	
  state	
  to	
  allow	
  for	
  distance	
  learning.	
  This	
  brought	
  more	
  AP	
  classes,	
  
foreign	
  language	
  classes,	
  and	
  other	
  classes	
  to	
  rural	
  areas	
  where	
  there	
  may	
  not	
  have	
  
been	
  enough	
  students	
  to	
  hire	
  a	
  full	
  9me	
  teacher	
  for	
  these	
  types	
  of	
  classes.	
  This	
  
par9cular	
  video	
  screenshot	
  shows	
  coverage	
  of	
  Alabama’s	
  ACCESS	
  program	
  on	
  CNN.	
  
	
  
Distance	
  learning	
  can	
  help	
  level	
  the	
  playing	
  field	
  for	
  students	
  in	
  rural	
  areas.	
  




                                                                                                                                       30
HudsonAlpha	
  in	
  Huntsville,	
  AL,	
  developed	
  a	
  free	
  iPhone	
  app	
  that	
  gives	
  students	
  a	
  3D	
  
view	
  inside	
  three	
  different	
  types	
  of	
  cells:	
  animal,	
  plant,	
  and	
  bacteria.	
  You	
  can	
  zoom	
  in	
  
and	
  out	
  and	
  learn	
  about	
  the	
  various	
  parts	
  of	
  the	
  cell.	
  
	
  
You	
  can	
  use	
  your	
  finger	
  to	
  tap	
  on	
  parts	
  of	
  the	
  cell	
  to	
  select	
  and	
  zoom	
  in	
  on	
  that	
  
par9cular	
  organelle.	
  Each	
  organelle	
  comes	
  with	
  a	
  name	
  and	
  a	
  short	
  descrip9on	
  of	
  its	
  
func9on	
  in	
  the	
  cell.	
  
	
  
This	
  app	
  was	
  listed	
  on	
  Apple’s	
  top	
  10	
  free	
  educa9on	
  apps	
  this	
  year	
  and	
  also	
  was	
  just	
  
put	
  on	
  the	
  top	
  smart	
  phone	
  app	
  list	
  by	
  the	
  Gene9c	
  Engineering	
  and	
  Biotechnology	
  
News.	
  
	
  
Many	
  schools	
  that	
  can’t	
  afford	
  a	
  1:1	
  program	
  where	
  every	
  student	
  gets	
  their	
  own	
  
computer,	
  netbook,	
  or	
  tablet,	
  allow	
  students	
  to	
  bring	
  their	
  own	
  devices	
  to	
  school.	
  
Many	
  students,	
  including	
  those	
  in	
  rural	
  or	
  low	
  income	
  areas,	
  may	
  have	
  a	
  smart	
  phone        	
  
and	
  be	
  able	
  to	
  take	
  advantage	
  of	
  videos	
  and	
  apps	
  for	
  learning	
  –	
  if	
  mobile	
  broadband	
  
is	
  available.	
  
	
  
Source:	
  hIp://hudsonalpha.org/icell-­‐app-­‐featured-­‐best-­‐list-­‐science-­‐apps	
  
	
  


                                                                                                                                             31
Let’s	
  take	
  a	
  moment	
  to	
  talk	
  about	
  Digital	
  Literacy,	
  every	
  bit	
  as	
  important	
  as	
  reading	
  
literacy	
  and	
  math	
  literacy	
  these	
  days.	
  Digital	
  literacy	
  means	
  teaching	
  students	
  the	
  
language	
  of	
  technology	
  –	
  how	
  to	
  use	
  different	
  types	
  of	
  technology,	
  how	
  to	
  u9lize	
  
technology	
  to	
  solve	
  problems	
  and	
  find	
  answers.	
  	
  
	
  
How	
  to	
  eliminate	
  fear	
  of	
  technology	
  and	
  bring	
  in	
  curiosity	
  so	
  that	
  there	
  is	
  a	
  natural	
  
comfort	
  with	
  using	
  technology	
  to	
  unlock	
  the	
  solu9ons	
  to	
  problems	
  and	
  to	
  explore	
  the	
  
world.	
  	
  
	
  
Achieving	
  digital	
  literacy	
  means	
  geong	
  to	
  the	
  point	
  where	
  you	
  forget	
  to	
  concentrate	
  
on	
  the	
  steps	
  of	
  using	
  technology	
  and	
  begin	
  to	
  be	
  lost	
  in	
  the	
  explora9on	
  of	
  what	
  it	
  
unlocks	
  –	
  very	
  similar	
  to	
  reading	
  literacy	
  being	
  the	
  point	
  at	
  where	
  you	
  get	
  beyond	
  the	
  
mechanic	
  and	
  rules	
  of	
  reading	
  and	
  spelling	
  and	
  comprehension	
  to	
  losing	
  yourself	
  in	
  
the	
  world	
  described	
  in	
  a	
  book.	
  
	
  
Because	
  of	
  the	
  lack	
  of	
  broadband	
  access,	
  we	
  have	
  a	
  great	
  deal	
  of	
  digital	
  illiteracy	
  –	
  
especially	
  in	
  rural	
  communi9es	
  or	
  low	
  income	
  communi9es.	
  This	
  type	
  of	
  illiteracy	
  is	
  
every	
  bit	
  as	
  limi9ng	
  as	
  reading	
  illiteracy	
  –	
  affec9ng	
  the	
  ability	
  to	
  search	
  for	
  and	
  apply	
  
for	
  jobs	
  or	
  to	
  develop	
  the	
  skills	
  required	
  for	
  the	
  jobs	
  of	
  today	
  and	
  tomorrow.	
  




                                                                                                                                            32
Yes,	
  absolutely,	
  digital	
  literacy	
  +	
  broadband	
  +	
  innova9ve	
  educa9on	
  means	
  that	
  we	
  
can	
  produce	
  students	
  who	
  truly	
  are	
  prepared	
  for	
  tomorrow’s	
  jobs	
  –	
  including	
  careers	
  
in	
  math	
  and	
  science.	
  There’s	
  a	
  whole	
  other	
  level	
  to	
  this	
  which	
  starts	
  affec9ng	
  
economic	
  development	
  and	
  jobs	
  crea9on	
  to	
  if	
  you	
  consider	
  the	
  impact	
  on	
  
entrepreneurship.	
  
	
  
The	
  first	
  paragraph	
  in	
  this	
  blog	
  by	
  Young	
  Entrepreneur	
  states:	
  One	
  of	
  the	
  fantas9c	
  
things	
  about	
  the	
  internet	
  is	
  that	
  there	
  is	
  no	
  such	
  thing	
  as	
  age	
  discrimina9on	
  when	
  it	
  
comes	
  to	
  being	
  successful	
  online.	
  
	
  
Let	
  me	
  share	
  a	
  couple	
  of	
  stories	
  with	
  you	
  –	
  from	
  the	
  collec9on	
  of	
  27	
  young	
  
entrepreneurs	
  this	
  ar9cle	
  shares.	
  
	
  
	
  
Source:	
  hIp://hudsonalpha.org/icell-­‐app-­‐featured-­‐best-­‐list-­‐science-­‐apps	
  




                                                                                                                                         33
JulieIe	
  Bindak	
  created	
  Miss	
  O	
  and	
  Friends,	
  a	
  website	
  for	
  girls,	
  by	
  girls,	
  when	
  she	
  was	
  
10	
  years	
  old.	
  
In	
  2009	
  (age	
  19)	
  her	
  company	
  was	
  worth	
  $15	
  million.	
  
	
  
Oh	
  yeah,	
  and	
  she	
  also	
  published	
  her	
  first	
  book	
  at	
  age	
  16	
  and	
  sold	
  over	
  120,000	
  
copies.	
  




                                                                                                                                          34
This	
  is	
  Kevin	
  Sproles	
  –	
  he	
  started	
  building	
  websites	
  at	
  age	
  16.	
  By	
  age	
  25	
  he	
  had	
  coded	
  
and	
  marketed	
  one	
  of	
  the	
  top	
  award-­‐winning	
  e-­‐commerce	
  solu9ons	
  available	
  and	
  had	
  
over	
  100,000	
  customers	
  using	
  his	
  sorware.	
  
	
  
Anyone	
  feel	
  inadequate	
  yet?	
  
	
  
These	
  are	
  just	
  two	
  stories	
  –	
  you	
  are	
  all	
  already	
  familiar	
  with	
  the	
  young	
  founders	
  of	
  
Google,	
  Mashable,	
  and	
  other	
  successful	
  online	
  companies	
  that	
  have	
  been	
  responsible	
  
for	
  crea9ng	
  hundreds	
  of	
  thousands	
  of	
  jobs.	
  	
  
	
  
Internet	
  entrepreneurship	
  can	
  be	
  done	
  from	
  any	
  community	
  –	
  as	
  long	
  as	
  there	
  is	
  
broadband	
  access.	
  
	
  




                                                                                                                                                35
This	
  is	
  a	
  young	
  lady	
  I	
  met	
  when	
  she	
  was	
  a	
  senior	
  in	
  High	
  School.	
  She	
  already	
  had	
  two	
  
business	
  ventures	
  under	
  her	
  belt	
  by	
  the	
  9me	
  I	
  met	
  her.	
  	
  
	
  
• She	
  designed	
  and	
  sold	
  400	
  t-­‐shirts	
  online	
  as	
  Freshman	
  in	
  High	
  School	
  


• As	
  a	
  junior	
  in	
  High	
  School,	
  she	
  imported	
  clothing	
  from	
  Vietnam	
  and	
  sold	
  it	
  online	
  




• Think	
  back	
  to	
  our	
  first	
  sec9on	
  about	
  the	
  impact	
  of	
  broadband	
  on	
  economic	
  
development	
  related	
  to	
  star9ng	
  home	
  based	
  businesses.	
  She	
  did	
  this	
  twice	
  before	
  
she	
  graduated	
  from	
  high	
  school.	
  


	
  
This	
  young	
  lady	
  is	
  going	
  to	
  go	
  very	
  far.	
  I	
  only	
  hope	
  she	
  will	
  return	
  to	
  start	
  her	
  business	
  
in	
  Decatur	
  when	
  she	
  graduates	
  from	
  college	
  so	
  our	
  community	
  will	
  benefit	
  from	
  the	
  
jobs	
  she	
  will	
  create.	
  




                                                                                                                                                       36
I	
  firmly	
  believe	
  that	
  one	
  of	
  the	
  main	
  keys	
  to	
  ensure	
  a	
  bright	
  future	
  for	
  our	
  country	
  is	
  
the	
  establishment	
  of	
  reliable	
  broadband	
  access	
  for	
  every	
  community,	
  the	
  aIainment	
  
of	
  digital	
  literacy	
  by	
  every	
  student	
  in	
  our	
  schools,	
  and	
  the	
  abolishment	
  of	
  the	
  digital	
  
divide	
  in	
  our	
  country,	
  in	
  every	
  community.	
  
	
  
The	
  stories	
  I	
  shared	
  with	
  you	
  today	
  are	
  so	
  hopeful	
  and	
  paint	
  an	
  incredible	
  
opportunity	
  for	
  us	
  in	
  our	
  communi9es	
  that	
  can	
  really	
  be	
  transforma9ve.	
  
	
  
However,	
  these	
  stories	
  can’t	
  be	
  universal	
  reali9es	
  un9l	
  broadband	
  is	
  universal.	
  
	
  




                                                                                                                                                37
38

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A World of Opportunity: The Transformative Impact of Broadband Web Access

  • 1. *  The  Transforma,ve  Impact  of   Broadband  Web  Access  
  • 2. The  sad  thing  is  that  for  many  of  us  in  this  room,  access  to  broadband  is  not   considered  a  luxury  but  rather  a  way  of  life.  The  only  9me  we  find  ourselves   disconnected  for  an  extended  9me  is  truly  when  we  happen  to  be  traveling  to  a   tropical  island  somewhere  –  and  some9mes  not  even  then.   2
  • 3. This  map  shows  that  traveling  to  a  tropical  island  isn’t  necessary  to  be  unconnected.   Looking  at  this  map  of  Alabama  showing  broadband  coverage  as  of  December  30,   2011,  you  have  to  wonder  what  the  people  are  doing  who  are  in  the  areas  that  are   not  colored  red  or  dark  orange.  This  is  the  digital  divide  in  Alabama  –  and  it  exists  in   every  state  between  urban  and  rural  areas  –  and  even  in  urban  areas  between  high   and  low  income  households.     Source:  hIp://al.linkamericadata.org/   3
  • 4. This  is  a  comparison  of  internet  connec9on  type  by  urban  and  rural  areas  that  was   released  in  a  study  by  the  US  Census  Bureau  in  November  of  2011.     This  shows  that  72%  of  Urban  households  have  broadband  internet  connec9ons  of   various  types  versus  only  57%  of  Rural  households.       4
  • 5. The  difference  is  much  more  stark  when  looking  at  household  incomes.  93%  of   households  with  incomes  of  $100,000  or  more  had  broadband  access  compared  to   only  43%  of  households  with  incomes  of  less  than  $25,000.     This  was  the  same  Census  Bureau  study.     I  want  to  read  you  some  words  from  a  speech  the  FCC  Chairman,  Julius   Genachowski  ,  gave  on  March  3,  2010.     “Today,  with  more  and  more  job  pos9ngs  only  available  online,  you  simply  can’t   apply  for  many  jobs  without  broadband.  As  schools  increasingly  use  online  resources   as  part  of  their  curriculum,  you  can’t  get  a  first-­‐rate  educa9on  without  broadband.  As   health  informa9on  and  medical  records  move  online,  you  can’t  fully  control  your   health  care  without  broadband.  As  the  most  effec9ve  business  applica9ons  and   services  increasingly  move  to  the  cloud,  you  can’t  run  a  successful  small  business   without  broadband.  On  a  trip  to  Erie,  Pennsylvania  last  year,  a  farmer  told  me  that   for  most  of  his  career  he  never  thought  the  Internet  would  maIer  to  him.  But  today,   he  said,  you  can’t  be  a  farmer  without  high  speed  access  to  the  Internet,  to  check  the   weather,  crop  informa9on,  and  other  resources  only  available  online.  Today,  without   broadband,  if  you  can’t  be  a  farmer,  a  teacher,  or  a  small  business  owner;  you’re  at  a     5
  • 6. So  that  was  the  bad  news.  Luckily,  my  job  to  day  is  to  talk  about  the  good  news  –  the   possibili9es  of  a  world  where  broadband  access  is  as  free  and  available  as  the  air  we   breathe.  What  would  such  a  world  look  like?  What  would  our  communi9es  look  like?   Every  area  of  our  lives  would  be  impacted.  The  amazing  thing  is  that  the  examples  I   will  share  with  you  today  –  exist  today,  are  in  use  today,  are  being  u9lized  today   across  our  country.  But  only  where  broadband  access  is  readily  available.   6
  • 7. These  are  the  three  main  areas  I  have  chosen  to  talk  about  today  although   broadband  web  access  has  a  tremendous  impact  in  many  other  areas  such  as  local   government,  public  safety  and  more.     As  some  background,  I  am  an  entrepreneur  who  started  a  web  design  and  strategic   marke9ng  company  in  2006.  My  world  is  an  online  world  –  it  is  how  I  do  business  and   is  woven  through  every  aspect  of  my  life.  The  three  area  we’ll  be  looking  at  today  are   very  special  to  me  and  are  each  sectors  my  company  serves.     One  third  of  my  business  comes  from  work  I  do  with  communi9es  around  the  state   for  economic  development  and  community  development.  I  also  provide  web  and   marke9ng  services  to  hospitals  and  to  school  systems  –  and  partner  with  our  local   school  system  in  some  neat  ways  with  my  company.       It  has  been  interes9ng  to  look  at  each  of  these  areas  in  rela9on  to  broadband  access   rather  than  marke9ng  or  websites  as  I  prepared  this  presenta9on  –  there  are  so   many  great  things  happening  that  we’ll  look  at  together.   7
  • 8. Let’s  start  with  Economic  Development.  As  I  said,  one  third  of  the  business  my   company  does  is  helping  Alabama  communi9es  market  themselves  globally.     8
  • 9. I  organized  this  next  sec9on  based  on  survey  results  of  economic  development   professionals  on  where  they  saw  the  most  impact  of  broadband  in  economic   development.     Craig  SeIles,  a  leading  broadband  expert,  conducted  a  survey  of  economic   development  professionals  na9onally    in  partnership  with  the  Interna9onal  Economic   Development  Council  on  broadband  and  economic  development.  Results  were   presented  a  couple  of  weeks  ago  at  the  2012  IEDC  Conference.       Source:  hIp://roisforyou.wordpress.com/2012/09/25/sneak-­‐peek-­‐at-­‐broadband-­‐ and-­‐economic-­‐development-­‐data/   9
  • 10. The  top  target  outcome  gained  by  broadband  access  in  economic  development  that   was  selected  by  31%  of  the  ED  Pros  surveyed  was  broadband’s  ability  to  improve  job   skills  and  professional  development.     The  website  shown  here  is  one  of  many  online  industrial  cer9fica9on  and  online   training  resources  for  industries  and  workers.  Online  educa9on  available  through   broadband  internet  connec9ons  allows  companies  to  train  and  develop  their   workforce  without  paying  travel  costs  and  losing  9me  spend  traveling.       Of  course  the  other  side  of  the  coin,  is  that  the  availability  of  broadband  internet  is  a   major  factor  looked  at  by  site  selectors  when  choosing  a  community  for  a  new   facility.  Communi9es  that  lack  access  to  broadband  are  behind  the  8  ball  when  it   comes  to  suppor9ng  exis9ng  industry  with  online  workforce  training,  or  aIrac9ng   new  industries  to  the  area.     Source:  hIp://roisforyou.wordpress.com/2012/09/25/sneak-­‐peek-­‐at-­‐broadband-­‐ and-­‐economic-­‐development-­‐data/     10
  • 11. The  2nd  most  popular  choice  regarding  the  target  outcomes  of  broadband’s  impact  on   economic  development  was  its  ability  to  support  online  home  based  businesses.       The  website  shown  here  provides  many  ideas  –  including  the  top  10  Internet  Home   Business  Ideas  You  Can  Start  and  Run  in  Your  Underwear.     Their  ideas  include  blogging,  eBay  &  Ac9on  selling,  E-­‐commerce,  freelance  design,  or   web  development,  or  online  video  edi9ng,  or  copywri9ng.  The  list  goes  on  and  on.     Of  course  the  big  IF  here  is  that  reliable  Broadband  web  access  has  to  be  available   and  it  would  be  helpful  to  have  an  educa9on  system  or  local  business  incubator  that   provides  educa9on  opportuni9es  that  promote  this  type  of  entrepreneurship.     Other  areas  of  business  and  entrepreneurship  that  rely  on  broadband:     According  to  data  compiled  by  the  Internet  Innova9on  Alliance  and  the  Small   Business  and  Entrepreneurship  Council,  broadband  access  can  save  entrepreneurs   more  than  $16,000  in  start-­‐up  costs.  (hIp://interne9nnova9on.org/small-­‐biz/)      by     11
  • 12. Broadband’s  ability  to  help  people  reach  higher  educa9on  levels  was  the  3rd  most   popular  target  outcome  selected  by  ED  pros.     This  is  very  related  to  the  job  training  that  was  the  top  selec9on  in  the  survey.     Just  about  every  college  out  there  today  offers  online  educa9on  from  earning  a  GED,   to  a  bachelor’s  degree  or  beyond.     Source:  hIp://roisforyou.wordpress.com/2012/09/25/sneak-­‐peek-­‐at-­‐broadband-­‐ and-­‐economic-­‐development-­‐data/   12
  • 13. Isn’t  it  interes9ng  that  the  three  out  of  the  top  five  ways  broadband  can  impact   economic  development  are  related  to  access  to  online  educa9on  and  training?     19%  of  ED  Pros  thought  broadband’s  ability  to  help  transi9on  to  a  different  career   was  a  top  target  outcome.     Shown  above  is  a  resource  that  allows  people  to  take  an  online  skills  assessment  and   find  careers  that  are  a  good  match.  There  are  countless  resources  for  similar  skills   assessments  online.       Source:  hIp://dolchallenge.ideascale.com/a/dtd/19375-­‐5847   13
  • 14. And  last  but  not  least,  5%  of  ED  Pros  thought  broadband’s  ability  to  help  people  find   a  job  was  a  top  target  outcome.     If  you  factor  in  lack  of  digital  literacy  in  addi9on  to  lack  of  broadband  web  access,  the   ability  to  find  a  job  is  extremely  limited.  Many  companies  no  longer  accept  paper   applica9ons.  Walmarts  online  applica9on  takes  30  minutes  to  an  hour  to  complete   according  to  their  website  –  and  videos  are  provided  for  job  seekers  which  of  course   require  broadband  to  watch.  Job  seekers  are  using  public  libraries  as  their  main  link   to  broadband  –  hoping  that  a  computer  will  be  available  for  several  hours  as  they   search  and  fill  out  applica9ons.   14
  • 15. Moving  on  to  the  impact  broadband  has  on  healthcare.   15
  • 16. Let’s  start  with  a  fairly  common  impact  area  of  broadband  in  healthcare.  This  is  the   website  of  Lawrence  Medical  Center  in  Moulton,  Alabama,  the  county  seat  of   Lawrence  County  –  but  a  small  community  of  less  than  3,500  people.     Lawrence  Medical  Center  has  a  state  of  the  art  MRI,  but  as  a  rural  hospital,  it  is   difficult  to  provide  both  the  cuong  edge  equipment  and  the  full  staff  of  physicians   for  reading  the  scans.  Lawrence  Medical  has  technology  that  can  allow  the  scans  to   be  taken  by  highly  trained  radiologists,  and  then  sent  via  internet  as  digital  files  so   the  team  of  over  30  physicians  at  Radiology  of  Huntsville,  a  partner  of  the  hospital,   can  provide  24/7/365  readings  of  the  scans.     This  has  provided  cuong  edge  technology  within  a  rural  county,  as  well  as  the  power   of  a  full  staff  of  physicians  from  a  partnering  group  in  a  large  city,  so  that  residents   can  have  extremely  high  quality  scans  and  accurate  readings.  Coun9es  that  don’t   have  this  technology,  and  before  the  broadband  access,  residents  of  rural  coun9es   would  have  to  travel  a  distance  to  get  these  services  or  wait  days  for  scans  to  be  sent,   delivered,  read,  and  returned.     Again,  this  is  a  more  and  more  common  example  of  the  impact  of  broadband  in   healthcare.   16
  • 17. A  therapy  department  in  a  rural  area  in  Washington  state  was  staffed  with  a  single   physical  therapy  assistant  (PTA).  The  issue  was  that  in  the  state  of  Washington,  a   pa9ent  needs  to  be  seen  by  a  Physical  Therapist  (a  PT)  every  5th  visit.  A  PT  was  driving   a  few  hours  from  Oregon  to  Washington,  was9ng  a  good  bit  of  their  professional   9me  driving  –  while  driving  up  the  expense  of  the  visit.     According  to  this  blog  ar9cle,  “A  telehealth  solu9on  was  put  in  place  to  eliminate  this   wasted  9me  and  expense.  The  way  it  works  is  the  PTA  brings  the  pa9ent  to  the  gym   and  calls  the  PT  via  Telehealth.  Once  the  connec9on  is  completed,  the  PTA  gives  a   synopsis  of  what  is  happening  with  the  pa9ent,  what  the  concerns  are,  and  the  PT   can  ask  ques9ons  or  observe  part  of  the  therapy  session  that  day.    The  PT  then   documents  the  visit  and  makes  recommenda9ons  as  needed.”     Broadband  is  a  requirement  for  this.     This  blog  ar9cle  can  be  found  at  hIp://www.infinityrehab.com/blog/2012/01/25/ infinity-­‐rehab-­‐advances-­‐pa9ent-­‐care-­‐with-­‐telehealth/     17
  • 18. According  to  the  Kentucky  P20  Innova9on  Lab  website,  this  telehealth  program   provides  evidence-­‐based  psychosocial  services  for  children  and  families  in  rural  and   remote  areas  of  Appalachia  Kentucky  using  telehealth  technologies   (videoconferencing,  videophones,  telephone,  Internet).       Children  and  families  in  Kentucky  are  vastly  underserved  –  approximately  75%  of   children  diagnosed  with  developmental,  behavioral,  and  emo9onal  problems  are  not   receiving  the  appropriate  services  in  their  schools  or  communi9es.       This  problem  is  exacerbated  in  rural  Appalachia  where  there  is  a  shortage  of   treatment  providers  to  provide  these  needed  specialized  services  (Kentucky   Department  of  Educa9on,  2006).     Source:  hIp://p20.educa9on.uky.edu/labs/telehealth-­‐lab/   18
  • 19. Telehealth  is  being  used  to  bring  24-­‐hour  emergency  stroke  treatment  via  the  web  to   rural  areas  in  Georgia  (as  seen  in  this  ar9cle)  and  many  other  places.     These  kinds  of  internet  or  phone  based  telehealth  services  are  popping  in  up  nearly   every  area  of  healthcare  today  including  allergy,  anesthesia,  cardiology,  den9stry,   emergency  medicine,  family  prac9ce,  infec9ous  diseases,  internal  medicine,  and  just   about  every  other  specialty.     Source:  hIp://www.gpb.org/news/2011/09/23/help-­‐for-­‐stroke-­‐pa9ents   19
  • 20. Moving  beyond  the  telehealth  capability  to  speed  delivery  of  informa9on  to  physicians  or   specialists  –  or  even  connect  pa9ents  and  physicians  for  direct  consulta9ons  remotely,  things   in  healthcare  delivery  are  star9ng  to  get  very  interes9ng.     In  the  UK,  falls  are  a  leading  cause  of  injury-­‐related  death  and  hospitaliza9on  in  people  aged   65  years,  crea9ng  a  burden  on  the  healthcare  system  in  Australia  as  the  popula9on  ages.     According  to  the  case  study  on  this  program  released  by  the  Na9onal  Broadband  Network  in   the  United  Kingdom,  a  General  Prac99oner  (GP)  or  other  health  professional  can  conduct  a   one-­‐on-­‐one  consulta9on  to  develop  a  tailored  exercise  regime.  This  is  delivered  as  a  dance   video  game  via  an  in-­‐home  television  equipped  with  a  video  camera.     The  gaming  technology  can  detect  and  respond  to  human  movement.  The  camera  records   sessions  so  health  professionals  have  a  database  char9ng  progress  over  9me.  Health   professionals  can  also  conduct  in-­‐home  consulta9ons  via  a  video  conference  over   broadband.       This  program  is  currently  on  clinical  trial  at  a  nursing  home  in  Sydney,  Australia     This  case  study  can  be  read  at:  hIp://www.nbnco.com.au/news-­‐and-­‐events/case-­‐studies/ case-­‐study-­‐neura-­‐healthcare.html       20
  • 21. This  is  a  blog  by  Leah  Rohlson,  the  head  of  FACES  Founda9on  in  Portland,  Oregon,  a   group  that  provides  cler  palate  surgeries  in  the  remotest  villages  of  Peru  and  the   Amazon.     She  says  in  her  blog:       “I’m  envisioning  a  new  solu9on  where  pa9ents  can  go  through  therapy  without   having  to  connect  with  a  therapist  every  day,  week,  or  even  month.  They  would  have   a  course  of  treatment  (videos,  sound  matching,  vocabulary)  that  would  be  pre-­‐ programmed  on  some  sort  of  app  or  video  (modules  formulated  sort  of  like  RoseIa   Stone).  The  pa9ent  (especially  rural  pa9ents)  could  go  through  the  modules  and   then,  every  month  or  two  (depending  on  their  remoteness)  could  connect  via  the   Internet  with  a  therapist.  The  therapist  could  then  assess  their  progress  based  on  the   app  and  recommend  a  further  course  of  treatment.  This  could  be  to  go  back  and  re-­‐ do  past  modules,  or  go  ahead  and  con9nue  to  the  next  modules.  This  way,  the   pa9ent  could  prac9ce  and  prac9ce  without  taxing  the  9me  and  resources  of  the   stretched-­‐too-­‐thin  specialist.  If  something  like  this  existed,  it  would  solve  the   problem  off  too  few  speech  therapists  who  have  too  liIle  9me.  It  would  be  especially   benefit  rural  popula9ons,  but  the  app/videos  could  be  used  as  a  tool  for  prac9ce  for   anyone.”     We  are  at  a  point  where  imagina9on  is  running  wild,  the  technology  is  available,     21
  • 22. And  finally,  let’s  look  at  educa9on  which  to  me  has  the  most  exci9ng  opportuni9es   available.  Of  course  I  may  be  biased.  I  have  been  very  ac9ve  with  our  local  school   system,  serving  on  the  School  Founda9on  board  raising  money  for  classroom   technology  and  establishing  a  partnership  with  a  high  school  class  I  helped  found  that   teaches  high  school  students  how  to  be  the  hands  on  marke9ng  department  for  the   school  system  primarily  through  social  media,  blogging,  photography,  and  video   produc9on.     It  is  indeed  a  passion  and  I  can’t  wait  to  show  you  the  next  few  slides.   22
  • 23. With  broadband  access,  and  the  accompanying  technology,  students  can  literally   connect  to  other  students  and  people  around  the  world.  There  are  a  mul9tude  of   online  resources  to  make  this  easy,  such  as  ePals.com  which  makes  it  easy  to  search   and  connect  classes  and  students  by  loca9on,  language,  or  age.       Source:  hIp://www.epals.com/     23
  • 24. Collabora9ve  projects  are  available  to  join  –  or  you  can  create  your  own.  These  can   be  searched  by  subject  or  age.     This  is  one  project  I  found  on  this  site  –  a  social  studies  project:     Research  and  problem  solving  go  into  this  geography  game  where  classes  exchange   clues  about  their  loca9on  while  trying  to  figure  out  the  other  classes’  whereabouts.     In  this  collabora9ve  project,  Mystery  Skype  Loca9on,  students  use  their  research   skills  to  create  a  PowerPoint  presenta9on,  as  well  as  answers  to  10  ques9ons  about   their  loca9on.  Students  then  meet  online,  via  Skype,  with  a  class  in  a  mystery  loca9on   who  has  done  the  same.  They  ask  and  answer  ques9ons  during  the  20  minute  Skype   session  and  use  their  geography  and  problem  solving  skills  to  determine  where  their   partner  class  is  located.  Arerwards,  students  can  ask  general  ques9ons  to  further   their  knowledge  of  one  another  and  the  areas  where  they  live.     Talk  about  a  great  way  to  learn  about  the  world  you  live  in  and  actually  get  to  meet   people  in  real  9me  to  share  ideas  and  compare  similari9es  and  differences!     Source:  hIp://www.epals.com/       24
  • 25. You  can  also  search  for  another  classroom  to  connect  with  –  searching  by  country,   number  of  students,  language,  age,  and  even  how  you  would  like  to  connect  –  either   with  Email,  Skype  or  Video.     For  example,  the  boIom  right  lis9ng  on  the  screen  reads:     I'm  the  Media  Specialist  in  a  K-­‐5  school.  Our  first  grade  class  is  currently  studying   communi9es  and  is  interested  in  communica9ng  with  a  rural  classroom  to  compare   and  contrast  community  life,  tradi9ons,  family  life,  geography,  etc...  Looking  forward   to  hearing  from  you  soon!       Think  about  the  impact  on  student  engagement  and  how  the  world  can  come  alive   when  broadband  allows  interac9ons  like  this  that  make  the  walls  of  a  classroom  fall   away.     Source:  hIp://www.epals.com/   25
  • 26. Broadband  paves  the  way  for  more  effec9ve  teachers  by  connec9ng  them  to  great   ideas  and  resources.     This  is  Promethean  Planet  –  the  first  paragraph  says  “Created  by  teachers  for   teachers,  Promethean  Planet  is  a  unique  teaching,  sharing,  and  support  community  –   your  place  to  connect,  create,  and  change  the  classroom!     Promethean  is  a  manufacturer  of  interac9ve  smartboards  –  technology  that  can   integrate  a  variety  of  tools  –  including  internet  access.  This  is  one  of  many  sites   available  for  teachers  to  share  technology  based  ideas  and  lesson  plans.     Source:  hIp://www.prometheanplanet.com/en-­‐us/             26
  • 27. Teachers  can  search  for  interac9ve  lessons  by  topic,  grade,  language,  or  search  term.   You  can  also  search  for  lessons  that  meet  Alabama’s  course  of  study.     Source:  hIp://www.prometheanplanet.com/en-­‐us/   27
  • 28. This  par9cular  lesson  teaches  students  about  the  parts  of  a  plant  –  including  a  variety   of  different  interac9ve  lessons  that  include  allow  students  to  drag  and  drop  answers,   click  to  learn  more,  or  follow  links  to  videos  online  that  may  be  produced  by  scien9sts   and  provide  more  in-­‐depth  informa9on.     Source:  hIp://www.prometheanplanet.com/en-­‐us/   28
  • 29. This  par9cular  company  provides  subscrip9on  or  purchased  resources  that  can  be   used  on  computers,  tablets,  and  smart  phones.       One  of  the  high  schools  in  my  community  uses  A.D.A.M.  Interac9ve  Anatomy   sorware.     It  is  the  best  thing  to  performing  an  autopsy  but  with  no  blood  and  no  actual  dead   body.     You  can  literally  dive  into  any  area  of  the  body  and  see  all  systems,  all  parts  of   systems  and  how  they  work.  Even  their  free  video  giving  a  preview  is  incredible  –  I   urge  all  of  you  to  look  this  up  on  Ventura’s  website.       Think  of  these  kinds  of  resources  and  the  impact  of  providing  them  to  kids  in  every   community,  in  every  classroom.  Think  of  how  much  more  you  can  learn  with   interac9vity.    Our  na9on  is  lagging  other  countries  in  science  and  math  literacy  –   what  if  our  classrooms  used  tools  like  this  every  single  day  to  teach  our  students?  The   tools  are  there.  The  technology  is  there.  The  broadband  access  is  not.     29
  • 30. In  2010,  Alabama  made  na9onal  news  with  its  ACCESS  program  which  wired  every   high  school  in  the  state  to  allow  for  distance  learning.  This  brought  more  AP  classes,   foreign  language  classes,  and  other  classes  to  rural  areas  where  there  may  not  have   been  enough  students  to  hire  a  full  9me  teacher  for  these  types  of  classes.  This   par9cular  video  screenshot  shows  coverage  of  Alabama’s  ACCESS  program  on  CNN.     Distance  learning  can  help  level  the  playing  field  for  students  in  rural  areas.   30
  • 31. HudsonAlpha  in  Huntsville,  AL,  developed  a  free  iPhone  app  that  gives  students  a  3D   view  inside  three  different  types  of  cells:  animal,  plant,  and  bacteria.  You  can  zoom  in   and  out  and  learn  about  the  various  parts  of  the  cell.     You  can  use  your  finger  to  tap  on  parts  of  the  cell  to  select  and  zoom  in  on  that   par9cular  organelle.  Each  organelle  comes  with  a  name  and  a  short  descrip9on  of  its   func9on  in  the  cell.     This  app  was  listed  on  Apple’s  top  10  free  educa9on  apps  this  year  and  also  was  just   put  on  the  top  smart  phone  app  list  by  the  Gene9c  Engineering  and  Biotechnology   News.     Many  schools  that  can’t  afford  a  1:1  program  where  every  student  gets  their  own   computer,  netbook,  or  tablet,  allow  students  to  bring  their  own  devices  to  school.   Many  students,  including  those  in  rural  or  low  income  areas,  may  have  a  smart  phone   and  be  able  to  take  advantage  of  videos  and  apps  for  learning  –  if  mobile  broadband   is  available.     Source:  hIp://hudsonalpha.org/icell-­‐app-­‐featured-­‐best-­‐list-­‐science-­‐apps     31
  • 32. Let’s  take  a  moment  to  talk  about  Digital  Literacy,  every  bit  as  important  as  reading   literacy  and  math  literacy  these  days.  Digital  literacy  means  teaching  students  the   language  of  technology  –  how  to  use  different  types  of  technology,  how  to  u9lize   technology  to  solve  problems  and  find  answers.       How  to  eliminate  fear  of  technology  and  bring  in  curiosity  so  that  there  is  a  natural   comfort  with  using  technology  to  unlock  the  solu9ons  to  problems  and  to  explore  the   world.       Achieving  digital  literacy  means  geong  to  the  point  where  you  forget  to  concentrate   on  the  steps  of  using  technology  and  begin  to  be  lost  in  the  explora9on  of  what  it   unlocks  –  very  similar  to  reading  literacy  being  the  point  at  where  you  get  beyond  the   mechanic  and  rules  of  reading  and  spelling  and  comprehension  to  losing  yourself  in   the  world  described  in  a  book.     Because  of  the  lack  of  broadband  access,  we  have  a  great  deal  of  digital  illiteracy  –   especially  in  rural  communi9es  or  low  income  communi9es.  This  type  of  illiteracy  is   every  bit  as  limi9ng  as  reading  illiteracy  –  affec9ng  the  ability  to  search  for  and  apply   for  jobs  or  to  develop  the  skills  required  for  the  jobs  of  today  and  tomorrow.   32
  • 33. Yes,  absolutely,  digital  literacy  +  broadband  +  innova9ve  educa9on  means  that  we   can  produce  students  who  truly  are  prepared  for  tomorrow’s  jobs  –  including  careers   in  math  and  science.  There’s  a  whole  other  level  to  this  which  starts  affec9ng   economic  development  and  jobs  crea9on  to  if  you  consider  the  impact  on   entrepreneurship.     The  first  paragraph  in  this  blog  by  Young  Entrepreneur  states:  One  of  the  fantas9c   things  about  the  internet  is  that  there  is  no  such  thing  as  age  discrimina9on  when  it   comes  to  being  successful  online.     Let  me  share  a  couple  of  stories  with  you  –  from  the  collec9on  of  27  young   entrepreneurs  this  ar9cle  shares.       Source:  hIp://hudsonalpha.org/icell-­‐app-­‐featured-­‐best-­‐list-­‐science-­‐apps   33
  • 34. JulieIe  Bindak  created  Miss  O  and  Friends,  a  website  for  girls,  by  girls,  when  she  was   10  years  old.   In  2009  (age  19)  her  company  was  worth  $15  million.     Oh  yeah,  and  she  also  published  her  first  book  at  age  16  and  sold  over  120,000   copies.   34
  • 35. This  is  Kevin  Sproles  –  he  started  building  websites  at  age  16.  By  age  25  he  had  coded   and  marketed  one  of  the  top  award-­‐winning  e-­‐commerce  solu9ons  available  and  had   over  100,000  customers  using  his  sorware.     Anyone  feel  inadequate  yet?     These  are  just  two  stories  –  you  are  all  already  familiar  with  the  young  founders  of   Google,  Mashable,  and  other  successful  online  companies  that  have  been  responsible   for  crea9ng  hundreds  of  thousands  of  jobs.       Internet  entrepreneurship  can  be  done  from  any  community  –  as  long  as  there  is   broadband  access.     35
  • 36. This  is  a  young  lady  I  met  when  she  was  a  senior  in  High  School.  She  already  had  two   business  ventures  under  her  belt  by  the  9me  I  met  her.       • She  designed  and  sold  400  t-­‐shirts  online  as  Freshman  in  High  School   • As  a  junior  in  High  School,  she  imported  clothing  from  Vietnam  and  sold  it  online   • Think  back  to  our  first  sec9on  about  the  impact  of  broadband  on  economic   development  related  to  star9ng  home  based  businesses.  She  did  this  twice  before   she  graduated  from  high  school.     This  young  lady  is  going  to  go  very  far.  I  only  hope  she  will  return  to  start  her  business   in  Decatur  when  she  graduates  from  college  so  our  community  will  benefit  from  the   jobs  she  will  create.   36
  • 37. I  firmly  believe  that  one  of  the  main  keys  to  ensure  a  bright  future  for  our  country  is   the  establishment  of  reliable  broadband  access  for  every  community,  the  aIainment   of  digital  literacy  by  every  student  in  our  schools,  and  the  abolishment  of  the  digital   divide  in  our  country,  in  every  community.     The  stories  I  shared  with  you  today  are  so  hopeful  and  paint  an  incredible   opportunity  for  us  in  our  communi9es  that  can  really  be  transforma9ve.     However,  these  stories  can’t  be  universal  reali9es  un9l  broadband  is  universal.     37
  • 38. 38