1. Academy
Blogging
Dos and Don’ts

2. Welcome!
Academy

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4. It shows your expertise!

5. It shows your personality!

6. It breaks the People Don’t Read rule

7. It gives you shareable content!

8. Places you can share your blog:
And LinkedIn Groups
And Tumblr
And…

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10. new content

11. www.RedSageOnline.com
In the first month we had recordable blog traffic, August 2012, we
had 270 visits to our blog. Last month, August 2014, we had
949.

12. www.RedSageOnline.com
Comparing the number of visits to our website annually
from 2011, the year we started our blog, to last year:

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14. Blogging DON’T!
Don’t forget who your audience is.

15. Blogging DO!
Choose great topics that are interesting to
your audience!

16. Blogging DON’T!
Don’t post
irregularly,
dude.
Yeah, well, don’t
just slap blogs
together either.

17. Blogging DO!
Plan your posts with
an editorial calendar
http://offers.hubspot.com/blog-editorial-calendar

18. Blogging DO!
Build in accountability

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20. The Value of a
Great Headline
On average, 5X as many people read
the headline as read the body copy.

21. Blogging DO!
Make your headline the right length.
✖ Blogging
✖ Blogging is the best way to drive
traffic to your website, Learn Why

22. Blogging DON’T!
Don’t settle for a boring headline
✖Blogging 101
✖How to Blog
✖Start a blog
✖Blogging Tips

23. Blogging DO!
Make your headline exciting
so people will click on it!
 How to write a killer blog that gets results
 Top 10 ways to grow your blog audience
 5 reasons why you need to start a blog
today!
 5 easy ways to make your blog awesome!

24. Blogging DO!
Create headlines that follow these best
practices:
 Use numbers: Top 10 ways, 5 reasons
why etc.
 Use interesting adjectives: awesome,
cool, trendy etc.
 Make promises: to help you, to make
your life easier, to get results etc.

25. Blogging DO!
Use Portent’s Title maker tool to help you
get ideas:
www.Portent.com/tools/title-maker

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27. Blogging DO!
Hubspot’s Blog types:
 The How To Post
 The List-Based Post
 The Curated Collection Post
 The Slideshare Presentation Post
 The Newsjacking Post

28. Blogging DO!
Get Hubspot’s free blog post templates
http://offers.hubspot.com/blog-post-templates

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30. Blogging DON’T!
Don’t use images illegally! Use photos
from these sites:
 StockPhotosforFree.com
 FreeImages.com
 Canva.com
Check out this awesome blog for great tips on
how to find creative commons
photos on Flickr (plus other tips):
http://amylynnandrews.com/using-images/#legally

31. Blogging DO!
Put text on your images
Use www.Canva.com

32. Blogging DO!
Size your images for the feed!
http://www.omnicoreagency.com/essential-social-media-design-sizing-cheat-sheet/

33. Blogging DO!
Size your images for the feed!
http://www.omnicoreagency.com/essential-social-media-design-sizing-cheat-sheet/

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35. Blogging DO!
Be a GUEST on someone else’s blog to
increase your exposure and build quality
back links to your website.

36. Blogging DO!
Invite others to be GUESTS on your blog –
also to increase exposure

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38. Blogging DON’T!
Don’t post your blog without having
someone else review it for overall quality,
correct grammar and spelling

39. Blogging DO!
Cross link to other blog articles or content on your
website or on another website.

40. Blogging DO!
Cross link to other blog articles or content on your
website or on another website.

41. Blogging DO!
Cross link to other blog articles or content on your
website or on another website.

42. Blogging DO!
Cross link to other blog articles or content on your
website or on another website.

43. Blogging DON’T!
Don’t repurpose your posts (repost old
posts) unless you say how the
information has been updated

44. Blogging DO!
Share your post on social media

45. Blogging DO!
Include a call to action at the end of
each blog.

46. Blogging DO!
Know WHEN to post!

47. Blogging DO!
Know WHEN to post!
http://writtent.com/blog/scheduling-your-business-blog-how-often-to-blog-and-the-best-times-
to-publish/

48. Blogging DO!
Know WHEN to post!
http://writtent.com/blog/scheduling-your-business-blog-how-often-to-blog-and-the-best-times-
to-publish/

49. Blogging DON’T!
Don’t only post your blog one time. Find
ways to promote it with a number of
posts.

50. Blogging DO!
Register as a Google Author
https://plus.google.com/authorship

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52. Blogging DO!
Use Google Analytics to analyze how your blog
drives traffic to your website.

53. Blogging DO!
Track engagement with your blogs – comments,
shares, likes, verbal feedback

54. Blogging DO!
Use a spreadsheet to track blog engagement

55. Blogging DO!
Use a spreadsheet to track social media & web

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57. Blogging DO!
We have a range of services to help you!
 Graphics assistance
 Reviewing/editing blogs
 Analyzing and optimizing content for SEO
with Scribe software
 Complete blog writing services
 1 on 1 personalized training and advice

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