#DiscoveryDojo: Hunt for Product Value with Stakeholders

© 2017 by EBG Consulting
www.ebgconsulting.com | www.DiscoverToDeliver.com
#DiscoveryDojo: Hunt for Product
Value with Stakeholders
Boston | 20 April 2017
Ellen Gottesdiener
www.ebgconsulting.com
www.DiscoverToDeliver.com
© 2017 by EBG Consulting, Inc.

@ellengott
Ellen Gottesdiener
#DiscoveryDojo
2
@BostonProduct

Ellen Gottesdiener
CPO, Founder, CSM, CSPO, CPF
Ellen helps product and development communities create valuable
outcomes through product agility. She is know in the agile
community a an instigator and innovator for collaborative
practices for agile product discovery using skilled facilitation to
enable healthy teamwork and organizational learning.
twitter: @ellengott
blog: ebgconsulting.com/blog
linkedIn: ellengottesdiener
tips newsletter: www.ebgconsulting.com
EBG is a global leader in agile product requirements, backlog management, agile
business analysis, and collaborative practices for technology products. EBG helps
organizations amplify discovery to accelerate delivery.

give-aways
5

product people,
delivery teams, customers
you get better outcomes
when all stakeholders
join the conversation as partners
6

✓ hunt product value
✓ use structured conversations to
explore product requirements
We are… learning and practicing to
7

agenda
8
The conversation will go like this…
✓ product pitch and possibilities
✓ define your product partners
✓ identify value
✓ explore & evaluate your options using the 7 Product
Dimensions
✓ ask powerful questions as you hunt for value

www.ebgconsulting.com | www.DiscoverToDeliver.com 9

the essence of agile
10

product owner
11
dictator?
HIPPO?
proxy?

willing to…
✓share your real product with your table
✓discuss your product’s goals and the features you
will implement
brave product person
who is brave today?
12

form groups
Brave
PO

Brave PO: tell the story of your
product
table volunteer: write product
elevator pitch on top of the worksheet
the pitch
5 mins
14

© 2016 by EBG Consulting | @ellengott
Brave PO: identify some possible
features or “chunky stories” for your
next release.
table volunteer: write them on the
worksheet in the feature/story area
some possibilities
5 mins
15

conversation
16

who?
17
stakeholders

sponsor,
product
champion,
provider, adviser
user,
buyer,
adviser
builder,  
adviser
product partners

PO as facilitator
19

practice round
identify product partners
20
ID at least 2
ID at least 2
ID at least 2
5 mins

Desired high-level product outcome or target result
Qualitative statement of direction
Specific measure that quantifies goal
Quantitative
SMART
ex: OKR, KPIs
Articulates long-term concept
ends and means

#DiscoveryDojo
22
A dojo is…
a safe place to learn and practice
Inspirations
Agile coding dojo - Dave Thomas
Agile coaching dojo - Rachel Davies
Mashup idea - Steve Holyer

#DiscoveryDojo
Quick Reference

Observers (2-3)
Product
Owner Facilitator
form your dojo circles
choose roles

3 dojo rounds
25
1. conversation - questions, listening, NO FIXING (7 mins)
2. PO feedback - PO, what was it like for you? (2 mins)
3. observations - what did you notice? (2 mins)
Observers
Facilitator
Product
Owner

dojo round
26
1. conversation
PO + Facilitator work together on a challenge.
Facilitator asks powerful questions.
Observers
FacilitatorProduct
Owner
7 mins

powerful ?s
27
Why…?
What...?
How...?
Facilitator
curious - yes
fixing - no!

dojo round
28
Observers
Facilitator
Product
Owner
2. feedback from PO
What was that like for you?
What did you feel?
What did you think?
2 mins

What did you see…?
What did you hear...
What didn’t you see/hear...
powerful observations

Observers
Facilitator
Product
Owner
3. feedback from observers
What did you observe?
dojo round
What did you see…?
What did you hear…?
What didn’t you see/hear…?
2 mins
30

Be alert!!

dojo round 1
product value
32
Identify goals and the
associated partners
1. conversation
7 mins

33
Observers
Facilitator
Product
Owner
2. feedback from PO
What did you feel?
What did you think?
dojo round 1
product value
2 mins

dojo round 1
product value
34
2 mins
Observers
FacilitatorProduct
Owner

value decisions
35

structured conversation
36

select a feature/chunky story
based on xx value
37
3 mins

7 product dimensions
functional
nonfunctional
38

holistic
39

SC & 7Ds
40
User
Interface
Action
Data
Control
EnvironmentQualityAttribute

options board
41
User Action Data Control Environment Interface
Quality
Attribute
Options Options Options Options Options Options Options
Download Discovery Board kit: http://www.discovertodeliver.com/visual-language.php

conversing
42

discovery board

dojo round 2
functional product Ds
45
1. conversation
7 mins
For your selected features/chunky story,
explore options using the product dimensions.
Given the value you identified in Dojo round 1,
evaluate and select the highest value options
with a
nouns verb-
noun
phrases
nouns
phrases

46
2. feedback from PO
What did you feel?
What did you think?
2 mins
dojo round 2
Observers
Facilitator
Product
Owner

2 mins
dojo round 2
Observers
FacilitatorProduct
Owner
47

dojo round 3
nonfunctional product Ds
48
1. conversation
7 mins
“from-to”
phrases
typeslocations
For your selected features/chunky story,
explore options using the product dimensions.
Given the value you identified in Dojo round 1,
evaluate and select the highest value options
with a

2. feedback from PO
What did you feel?
What did you think?
2 mins
Observers
Facilitator
Product
Owner
dojo round 3

2 mins
dojo round 3
Observers
FacilitatorProduct
Owner
50

assemble high value options
51
User Interface Action Data Control Environment
Quality
Attribute
Identify high-value product options
Assemble cohesive combinations

wrap

ah-hah!

tips

conversations
55

granularity
roadmap
release plan
sprint plan
wants
needs
requirements
56

Right people
Neutral facilitation
Time-boxed
Powerful questions
Ready: draft content, room & supplies
Engaging activities: mix of small groups & plenary
Visualize, multi-model
57
collaboration tips

thanks!Rachel Davies - for the Coaching Dojo format
Dave Thomas - who inspired us with coding dojos
Mary Gorman - co-author Discover to Deliver, assistance with slide development
Steve Hoyler - for mashup idea of Dojo + DtoD practices
Pavel Dabrytski - for further Dojo mashup development
Participants at:
Crisp Product Night Sweden 2015
Scrum Gathering South Africa 2015 (co-developed/-presented with Pavel Dabrytski)
Agile India 2016 (co-developed/-presented with Pavel Dabrytski)
OOP2016
Agile Europe 2016
XP2016
Scrum Gathering Munich 2016
Agile 2016
BBC 2016

special BPMA discount
30% off paperbook thru 19 May
use coupon code BPMA2017
order at www.DiscoverToDeliver.com

www.ebgconsulting.com
Events, course outlines, services, resources
Tips newsletter: http://bit.ly/ebgNews
www.ebgconsulting.com/blog
www.DiscoverToDeliver.com
DtoD associated resources, Visual Language to download
Twitter @ellengott | LinkedIn: in/ellengottesdiener
YouTube EBGConsulting
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#DiscoveryDojo: Hunt for Product Value with Stakeholders

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