How did you attract/address your audience?

1. ELLEN TOZER
Media Evaluation Answer

2. Front Cover Double Page Spread Contents Page

3. As the creator of my music magazine, I needed a target audience who I
could connect with and understand more about their interests and lives to
help my magazine appeal to them more.
Therefore I chose to have a target audience in the age group young adults
and teenagers, this is mainly because I am a young adult myself and can
connect with them knowing what the majority who admire pop music
would like and dislike.
The main gender I am focusing on for my target audience is female. This is
mainly because I can relate more to them unlike males which gives me an
advantage on including what they will prefer to see in this pop genre
magazine.
The ethnicity of the target audience shouldn’t really matter, my main aim
is to attract audiences who enjoy and have a passion for ‘pop music
genre’, however because my magazine is set mainly with British artists I
will focus it more for the British as well as White American because they
can relate to most of the artists and be inspired by them more.
The main social classes, which my target audience would probably be, is E
or D these are unskilled workers mainly who are students or young adults.

4. Before I had a set target audience who I would aim my magazine to, I knew
I would want a younger audience making it different to my own age but still
challenging me to attract them.
Originally I wanted the target audience that I wanted to aim my music
magazine for was teenagers and young teenagers, this is because they are
easier to please when younger because they don’t always have an as
strong opinion as young adults.
The gender would always be female because I cant relate to the male
audiences even though it would challenge me more however I need one
which I can relate to easier to help me include everything they want.
The ethnicity would be mixed ranging from different ethnicity’s in America
or England instead of just a couple; having a larger range would attract
more people and help my music magazine grow stronger with publicity.
The social class, which I would want my target audience to be is D this is
because they wouldn’t have a job or be a student, meaning they would be
at the lower end of the social chart for me.

5. I have made my target audience this age group because from my
questionnaire responses that I received, my main audience who answered
were aged between 11-20. This is the age group I wanted to attract and
even a little younger than 20, being in the teenager and young adult age
group myself I would be able to know what they prefer to see and what is
trending in the month for my magazine.

6. I have made my target audience this gender group because as it is clear
from my questionnaire responses, the female audience were the most
popular to answer my questionnaire therefore most of the responses are
from a female point of view. I had to aim the colour schemes to be more
girly and feminine to appeal more to them.
Also I personally wanted my target audience to be female because I am and
therefore can help relate more to them and can include what I like inside
too.

7. I have made my target audience this ethnicity group because even though I
wanted a mix ethnicity of groups because it would make the magazine
more well known and popular in different parts of the world. The most
popular response which I got from my questionnaire was White – British,
Irish, Gyspy/Roma, Other. Therefore I tried to base most of the content of
my magazine on British artists and pop stars so that my audience can
inspire to be more like them and look up to them.

8. I have made my target audience this social class group which is social
class E because this is the average social class of my target audience age
as well as mine personally. The social class E which is a pensioner (not my
target audience), unemployed and student and my audiences are a student
being in the age brackets of 11-18 of a young adult or teenager.

9. Different ways which my genre attracted the target audience is firstly
through the colour scheme for example because I am having a more feminine
audience, I chose the backgrounds of my pages to have the colours pink and
purple on them and then a tint of blue as well to try attract some males.
Also I chose to have on my double page spread and front cover long shot
photographs which are the full length of the body, this is because the
audiences are able to see the full model and not only the head. However on
the contents page I went against this and wanted to add more variety of
shots. I chose to use medium shots (waist upwards) and short shots (collar
bone upwards). This meant I could have a variety of shots instead of having
a few and making the magazine look boring.
When I edited the photos I wanted to keep the models fairly natural so I am
not giving the wrong impression for young teenagers to wear full makeup at
their age. Therefore I edited them keeping them natural and just blurring out
some blemishes but nothing major.
The certain colour schemes I chose which were having bright and loud
colours helped attract my audiences more and it grabbed their eyes, because
I was mixing different pinks and purples with blues I helped the pages flow
more and made the colour scheme carryon through each page making the
magazine as a whole look more professional.

10. Different ways which my choice of models helped attract the target
audience is that firstly their age, the models I chose were all aged between
14 and 17 which is moving into the older age bracket of my target audience
this helps my audience be inspired by them and be able to look up to them
more, idolizing towards them.
Secondly the models were chosen who had different identities and not all
blonde or all brunette this is so I can attract different audiences as well as
different ages of audiences.
However when choosing my models I feel now like I should have included
some male models to help bring in the boys within my target audience as
this would make the range of my audience bigger.
The models themselves help promote the genre of my music magazine
which is pop by always looking happy because this is what pop music I all
about. By having my models always smiling and looking excited to be there
this helps the audience feel like this more and helps promote ‘pop’ as a
genre of music more.

11. I chose to add in different cover lines and headlines to my magazine and
these attracted my target audience by including most of their problems
which they may be facing as well as cheering up their day more.
I included some well known artists and not just my own to help the
audience idolize towards them more.
I included some alliteration in my cover lines so it sticks in the audiences
head more and is read more easily, these help my younger target audience
remember the sentence for a longer period of time making them remember
our magazine as a whole for longer.
In the headlines I included words which related more to the younger
audience so they notice them first such as ‘school desk’ and ‘super school
stress’. This is because a younger audience will not read the small print
because they would get bored unlike an older group who would read more
into it and understand the text such as ‘hear 7 years and hello and how
they’re flying to number 1’ and ‘Hash tags that got the nation talking’. I feel
older audience will understand longer sentences more and this is why I laid
my magazine out like this.

12. Different marketing companies which may take on my magazine after it is
released to attract my target audience are possibly one ‘IPC’ which is the
International Publishing Corporation known mainly in the United Kingdom
however still is known world wide.
IPC would be able to get Neon Pop known in the music magazine industry
over the UK and around the world with other magazines such as Top of the
Pops, We (heart) Pop and Shout.
Different marketing campaigns which would attract my target audience
when my magazine is released are promoting my own magazine through
other magazines such as the ones represented by IPC Media so Neon Pop is
shown and marketed to more audiences.
Another marketing campaign which would attract my target audience is
having my own Facebook page, this is because the social media these days
are apart of everyone's day life and Facebook and Snapchat are two of the
most popular. It would be a safe environment for audiences to socialise on
and know what is popular with neon pop and what is trending in music.