1) The document discusses the target audience for a pop music magazine called Neon Pop. The target audience is identified as females aged 11-20 who enjoy pop music, particularly British artists. 2) Details are provided on how the magazine was designed to appeal to this audience, including using bright colors, natural photos of models aged 14-17, and headlines about popular artists and topics relevant to teenagers. 3) Marketing strategies discussed include promoting the magazine through other magazines published by IPC Media and creating a Facebook page to engage the target audience on social media.

1. ELLEN TOZER
Media Evaluation Answer

2. Front Cover Double Page Spread Contents Page

3. The main social classes, which my
target audience would probably be,
is E or D these are unskilled
workers mainly who are students
or young adults.
As the creator of my music magazine, I needed a target audience who I could
connect with and understand more about their interests and lives to help my
magazine appeal to them more.
Therefore I chose to have a target audience in the age group young adults and
teenagers, this is mainly because I am a young adult myself and can connect
with them knowing what the majority who admire pop music would like and
dislike.
The main gender I am focusing on for my target audience is female. This is
mainly because I can relate more to them unlike males which gives me an
advantage on including what they will prefer to see in this pop genre
magazine.
The ethnicity of the target audience shouldn’t really matter, my main aim is to
attract audiences who enjoy and have a passion for ‘pop music genre’,
however because my magazine is set mainly with British artists I will focus it
more for the British as well as White American because they can relate to most
of the artists and be inspired by them more.

4. The gender would always be female because I
cant relate to the male audiences even though it
would challenge me more however I need one
which I can relate to easier to help me include
everything they want.
The ethnicity would be mixed ranging from
different ethnicity’s in America or England
instead of just a couple; having a larger range
would attract more people and help my music
magazine grow stronger with publicity.
The social class, which I would want my target
audience to be is D this is because they wouldn’t
have a job or be a student, meaning they would
be at the lower end of the social chart for me.
Originally I wanted
the target audience
that I wanted to aim
my music magazine
for was teenagers
and young
teenagers, this is
because they are
easier to please
when younger
because they don’t
always have an as
strong opinion as
young adults.
Before I had a set target audience who I would aim my magazine to, I knew I
would want a younger audience making it different to my own age but still
challenging me to attract them.

5. I have made my target audience this age group because from my
questionnaire responses that I received, my main audience who answered
were aged between 11-20. This is the age group I wanted to attract and
even a little younger than 20, being in the teenager and young adult age
group myself I would be able to know what they prefer to see and what is
trending in the month for my magazine.

6. I have made my target audience this gender group because as it is clear
from my questionnaire responses, the female audience were the most
popular to answer my questionnaire therefore most of the responses are
from a female point of view. I had to aim the colour schemes to be more
girly and feminine to appeal more to them.
Also I personally wanted my target audience to be female because I am and
therefore can help relate more to them and can include what I like inside
too.

7. I have made my target audience this ethnicity group because even though I
wanted a mix ethnicity of groups because it would make the magazine
more well known and popular in different parts of the world. The most
popular response which I got from my questionnaire was White – British,
Irish, Gyspy/Roma, Other. Therefore I tried to base most of the content of
my magazine on British artists and pop stars so that my audience can
inspire to be more like them and look up to them.

8. I have made my target audience this social class group which is social
class E because this is the average social class of my target audience age
as well as mine personally. The social class E which is a pensioner (not my
target audience), unemployed and student and my audiences are a student
being in the age brackets of 11-18 of a young adult or teenager.

9. The certain colour schemes I
chose which were having
bright and loud colours helped
attract my audiences more
and it grabbed their eyes,
because I was mixing different
pinks and purples with blues I
helped the pages flow more
and made the colour scheme
carryon through each page
making the magazine as a
whole look more professional.
Different ways
which my genre
attracted the
target audience
is firstly through
the colour
scheme for
example because
I am having a
more feminine
audience, I chose
the backgrounds
of my pages to
have the colours
pink and purple
on them and then
a tint of blue as
well to try attract
some males.
Also I chose to have on my double page spread and front cover
long shot photographs which are the full length of the body, this
is because the audiences are able to see the full model and not
only the head. However on the contents page I went against
this and wanted to add more variety of shots. I chose to use
medium shots (waist upwards) and short shots (collar bone
upwards). This meant I could have a variety of shots instead of
having a few and making the magazine look boring.
When I edited the photos I
wanted to keep the models
fairly natural so I am not
giving the wrong impression
for young teenagers to wear
full makeup at their age.
Therefore I edited them
keeping them natural and
just blurring out some
blemishes but nothing major.

10. The models themselves help
promote the genre of my
music magazine which is
pop by always looking
happy because this is what
pop music I all about. By
having my models always
smiling and looking excited
to be there this helps the
audience feel like this more
and helps promote ‘pop’ as a
genre of music more.
Different ways which my
choice of models helped attract
the target audience is that
firstly their age, the models I
chose were all aged between
14 and 17 which is moving into
the older age bracket of my
target audience this helps my
audience be inspired by them
and be able to look up to them
more, idolizing towards them.
Secondly the models were chosen who
had different identities and not all
blonde or all brunette this is so I can
attract different audiences as well as
different ages of audiences.
However when choosing my models I feel
now like I should have included some male
models to help bring in the boys within my
target audience as this would make the
range of my audience bigger.

11. In the headlines I
included words
which related more
to the younger
audience so they
notice them first
such as ‘school
desk’ and ‘super
school stress’.
I chose to add in different cover lines and headlines to my magazine and
these attracted my target audience by including most of their problems which
they may be facing as well as cheering up their day more.
I included some well known artists and not just my own to help the audience
idolize towards them more.
I included some alliteration in my cover lines so it sticks in the audiences head
more and is read more easily, these help my younger target audience
remember the sentence for a longer period of time making them remember our
magazine as a whole for longer.
and understand
the text such as
‘hear 7 years and
hello and how
they’re flying to
number 1’ and
‘Hash tags that got
the nation talking’.
I feel older
audience will
understand longer
sentences more
and this is why I
laid my magazine
out like this
This is because a
younger audience
will not read the
small print
because they
would get bored
unlike an older
group who would
read more into it

12. Different marketing campaigns which would attract my
target audience when my magazine is released are
promoting my own magazine through other magazines
such as the ones represented by IPC Media so Neon Pop
is shown and marketed to more audiences.
Another marketing campaign which would attract my
target audience is having my own Facebook page, this is
because the social media these days are apart of
everyone's day life and Facebook and Snapchat are two
of the most popular. It would be a safe environment for
audiences to socialise on and know what is popular with
neon pop and what is trending in music.
Different marketing companies which may take on my magazine after it is
released to attract my target audience are possibly one ‘IPC’ which is the
International Publishing Corporation known mainly in the United Kingdom
however still is known world wide.
IPC would be able to
get Neon Pop known in
the music magazine
industry over the UK
and around the world
with other magazines
such as Top of the
Pops, We (heart) Pop
and Shout.