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What is industry?
• Refers to the organisations which are behind the
production, marketing, distribution and
regulation of media texts.
• The producers, marketers and distributors = a
group of organisations which might be seen as
forming a media industry, work very closely to
ensure that the media output is
varied, interesting, has the potential the create
revenue, is advertised appropriately and that it
reaches the correct audiences.
Profit
• Efficiency and value for money are key
phrases in the media: an industry renowned
for being volatile and unforgiving to those
producers whose output fails to be profitable.
Research Homework
ASA (Advertising Standards Authority)
http://www.asa.org.uk/
• Who are they and what do they do?
• What types (be specific) of advertising do they
regulate?
• What is their regulation process?
• Example of one of their rulings, and the reason
for it.
• Due 26th November
MEDIA INDUSTRY REGULATION TABLE
INDUSTRY

REGULATING HOW DOES REGULATION HAPPEN?
BODY

TELEVISION

OFCOM

After Broadcast based on Complaints by Guidelines

BBFC

TV programming can be Classified

FILM

BBFC

Film and video Classified according to Age Rating; Film
and video can be Censored

PRINT

PCC

The public can write or phone a complaint: a Code of
Conduct

LIBEL LAWS

Individuals take print producer to High Court

COMPUTER
GAMES

PEGI

Recommends to BBFC

BBFC

Classifies according to Age Rating

RADIO

OFCOM

Radio programming can be Classified

SLANDER
LAWS

Individuals take sound producer to High Court

ASA

After Broadcast/publication based on Complaints by
guidelines

ADVERTISING
Regulatory bodies
• Such as OFCOM, the ASA (Advertising Standards
Authority), the PCC (Press Complaints
Commission) and the BBFC (British Board of Film
Classification) act as a governing body for the
media form they are associated with.
• They may also act as a censor and require the
removal of items deemed inappropriate.
• They will also be the point of contact for
complaints in the event of a media product
causing offence.
In groups of 2/3
Peer teaching research:
• Who are they and what do they
do?
• Background info
• Mission
statement/objectives/ethos
• What do they regulate and how?
• What are their standards/criteria?
• Example of one of their
rulings, and the reason for it.
• Any controversies?

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Lesson 1 intro to industry

  • 1.
  • 2. What is industry? • Refers to the organisations which are behind the production, marketing, distribution and regulation of media texts. • The producers, marketers and distributors = a group of organisations which might be seen as forming a media industry, work very closely to ensure that the media output is varied, interesting, has the potential the create revenue, is advertised appropriately and that it reaches the correct audiences.
  • 3. Profit • Efficiency and value for money are key phrases in the media: an industry renowned for being volatile and unforgiving to those producers whose output fails to be profitable.
  • 4.
  • 5. Research Homework ASA (Advertising Standards Authority) http://www.asa.org.uk/ • Who are they and what do they do? • What types (be specific) of advertising do they regulate? • What is their regulation process? • Example of one of their rulings, and the reason for it. • Due 26th November
  • 6. MEDIA INDUSTRY REGULATION TABLE INDUSTRY REGULATING HOW DOES REGULATION HAPPEN? BODY TELEVISION OFCOM After Broadcast based on Complaints by Guidelines BBFC TV programming can be Classified FILM BBFC Film and video Classified according to Age Rating; Film and video can be Censored PRINT PCC The public can write or phone a complaint: a Code of Conduct LIBEL LAWS Individuals take print producer to High Court COMPUTER GAMES PEGI Recommends to BBFC BBFC Classifies according to Age Rating RADIO OFCOM Radio programming can be Classified SLANDER LAWS Individuals take sound producer to High Court ASA After Broadcast/publication based on Complaints by guidelines ADVERTISING
  • 7. Regulatory bodies • Such as OFCOM, the ASA (Advertising Standards Authority), the PCC (Press Complaints Commission) and the BBFC (British Board of Film Classification) act as a governing body for the media form they are associated with. • They may also act as a censor and require the removal of items deemed inappropriate. • They will also be the point of contact for complaints in the event of a media product causing offence.
  • 8. In groups of 2/3 Peer teaching research: • Who are they and what do they do? • Background info • Mission statement/objectives/ethos • What do they regulate and how? • What are their standards/criteria? • Example of one of their rulings, and the reason for it. • Any controversies?