AS Media Revision

1. Representation of
Ethnicity

2. Learning Objectives…
• To discuss the way that African Americans are
represented within different media texts
• To understand two new media theories
related to ethnicity in the media
• To textually analyse one media text in terms of
representation of ethnicity

3. What do these characters have in
common?

4. What stereotypes are often associated
with African Americans?

9. Alvarado Theory (1987)
Four Key Themes in Racial Representations:
• Exotic
• Dangerous
• Humorous
• Pitied

10. Tokenism
Tokenism is a practice of limited inclusion or artistic
and/or political representation of members of a
traditionally marginalised group, usually creating a false
appearance of inclusive practices rather than
discrimination.
These characters are often represented as blue collar
workers.
E.G – Purposely including a member of a minority race
such as a black character in an all white cast

21. • Homeland
https://www.youtube.com/watch?v=CJoEz38T
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• Bend it like Beckham
https://www.youtube.com/watch?v=o5_2NEA
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• Karate Kid
https://www.youtube.com/watch?v=2Smmxv
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22. Textual
analysis of the
opening scene