Styles, conventions and techniques

1. Styles, Conventions and
Techniques

2. Popular music genres
reflects the genre of the
music whether it be pop or
indie. An example of
Indie/alternative rock music
video is ‘Kasabian - Where
did all the love go’ and Pop
‘Bruno Mars – The lazy
Song’.

3. In concert and live footage
shows the bands playing
live performances in
concert. An example of this
would be ‘Could you be
the one – Stereophonics’
and ‘Let there be love –
Oasis’.

4.  One video that is wholly
animated is The Masterplan
by Oasis. Some other videos
are partly animated in some
way.

5. One video that has a
narrative for the
audience to follow is
AKA. What a Life by
Noel Gallagher.

6. Surrealist music videos
are seen by the
audience are seen as
surprising because of it
being so eccentric . An
example of this is ‘Red
hot chilli peppers – Cant
Stop’.

7.  Pastiche is a video
that is set in
another style. For
example, ‘Queen-
Bohemian
Rhapsody’ is set in
the style of a
theatrical
production/play.

8. Parody
A parody makes fun out
of original concept of a
video. For
example, ‘Weird Al
Yonkovic – Eat it’ Which
makes fun of the
Micheal Jackson song
Beat it.

9. Music videos can
sometimes reference
other subjects such as
films, events and people.
An example of this is
‘Micheal Jackson – Earth
Song’ which makes
references to people
living in poverty.

10. Homage use music
videos as a way of
showing there respect or
thanking their influences.
An example of this is
‘Michael Jackson –
Smooth Criminal’.

11. Impressionist music
videos use elements such
as soft lightening, flowing
and colours. The name
impressionist was taken
from the 19th century art
movement. An example
of this is ‘The Fray – How
To Save A Life’

12.  Influences in commercials
is companies that advertise
their products through
music videos. This has
become more popular is
modern culture music
videos. An example of this
is Beyonce ft. Lady Gaga
music video Telephone
which includes the LG
phone and advertisers
Virgin Mobile.

13. Lyric interpretation means
the way in which the
viewer interpretive the
way in which the song
sounds or how the
director sees what the
lyrics interpretive. An
example of this is the
song by ‘Katy Perry – Hot
‘n’ Cold’.

14. Extending the songs
meaning is promoting the
deeper meaning of the
song and integrating it
into the music video. An
example of this is the
video for ‘Oasis – Don’t
look back in Anger’.

15. Consolidating the songs
meanings means joining
the sounds and the
images together to
strengthen the meaning
of the music video. An
example of this is the
video by ‘The Script –
Talk you down’.

16. An allusion video is
something that is
considered sycadelic and
has an inner meaning to
the video that only the
artist or producer of the
song would understand.
An example of this is the
video by ‘Oasis – Don’t
Go Away’.

17.  This is where a music video
videos are made in
reference to another music
video. Some of the ways in
which it is done is parody
and homage. A example of
this would be in Mitchell
Clark’s BTEC music video
for get lucky, is he is
burning the business card a
local band called ‘The
Anyones’.

18. Cutting to the beat means
cutting to shots to the
beat or rhythm of the
song. An example of this
‘a-ha – Take on me’.

19. Miming or lip syncing
would be a live
performance from the
artist and lip synced to
the track. An example of
this is by the band
‘Busted’ and their song
‘3am’ which shows a live
performance of the song
at one of their shows.

20.  Visual effects are used for a
number of reasons, they
are mainly used because
the visual effects could be
used to attract different
audiences and impress the
audience because the
effects are cutting edge. An
example of this is the video
by ‘Green Day – Boulevard
of broken dreams’.

21. Multi image is where
various different events
that could have happened
at different time or
different places and
shown into the same shot
mainly using a split
screen. An example of
this is ‘Blink 182 – always’
which shows this
throughout the video.

22.  Where the camera man is
using shots such as
panning, tracking shots and
tilt shots throughout the
video to create anticipating
for the audience throughout
the video. An example of
this ‘The Anyone's –
Second Hand Man’
video, where the
cameraman has used a
variety of these shots
throughout the video.

23. Using a variety of shots
from a variety of angles
which create meaning
and tone in the video. An
example of the is the
video by ‘Beyonce –
Single Ladies’ where a
variety of angle shots are
shown.

24. This is where all of the
footage or most of it is
filmed in front of a green
screen and the
background is then
replaced with some other
moving image. An
example of this is the
video by ‘Oasis – All
Around The World’ where
the images look surreal.