The document discusses how the media product's trailer uses and develops conventions of real media. It summarizes that the trailer follows conventions like including an "enigma" to generate curiosity without fully explaining the plot. It establishes characters playing conventional roles like hero, villain, and princess. The trailer also incorporates common themes like crime and deceit among teenagers. While the genre is intended to be an action thriller, lighting challenges made portraying suspense difficult. The trailer aims to elicit an emotional response from audiences as genres typically do. Maintaining symbols like "the book" across the trailer, poster, and magazine ensures narrative consistency.

1. Question 1
In what ways does your media
product use, develop or challenge
forms and conventions of real media
products?

2. Codes and conventions are the predictable forms
and techniques used by the media to
communicate certain ideas or to convey a desired
impression. These techniques are perceived
through symbolic, audio and technical. The
convention is the established way of doing
something.

3. Enigma
Our trailer follows the convention of the typical
enigma in a horror film trailer of ‘the final girl’, a
common trailer regards to include that a horror film
doesn’t make an enigma clear in their trailer, we
followed this convention when editing our trailer to
add more hesitation to the audiences perception
and to add curiosity for them to find out the
answers to the open questions that we left out in
our trailer, we done this by separating scenes of
shots with other shots and adding them in at
different slots throughout the trailer, this was called
discontinuity editing/montage.

4. In our trailer the main doubts that we left with the
audience were:
Will the boy find out how his sister got put in a coma?
Will he be able to save her in time?
What was the girls past?
By placing enigmas in our trailer it led for our target
audience to want to watch the whole film after watching
the teaser trailer.

5. Character Roles
Vladimir Propp was an inspiring professor that
founded the idea that in every narrative
structure are certain characters roles. His theory
has influenced all film makers into producing
prosperous narratives in films and their trailers.
We followed the convention of using certain
character roles in our trailer within mise en
scene in our trailer and whilst editing to change
the effects of lightings and contrast.

6. In our trailer we used the following roles
– Villain - opposes and sets challenge
– hero-seeks and faces challenge
– princess- reward, object to be saved.
In our poster we decided to have pictures of
both the hero and the villain, this was to
emphasis the significance of the characters and
to also portray that our trailer was an action
seeking film. In the trailer we recognised the
hero, villain and princess, this was crucial that we
done this so the audience begun to grasp an
understanding on the reality and feelings
towards each character individually before they
viewed the film.

7. There is the ‘princess ‘ from our trailer and also
the ‘princess’ from the film taken which was an
film that we followed and was inspired by when
making our trailer. We used different shots to
show the view of the princess that needed help
from different angles. This captivated the
audience to recognise that she needed help. We
deliberately used a close-up of the hand where in
taken they also used a close up to show her facial
expression to set the narrative and character role
in our trailer.

8. Themes
We followed the convention of having a theme for
our trailer, this was to develop and expand the
detail and stretch the trailers capabilities to a wider
target audience. The concept of a theme in a trailer
is to acknowledge what the film is actually about
and based upon. Themes that we shared in our
trailer were portrayed as teenage crime and society
as we see it today, exposing secrets, lies and deceit.

9. Is society a threat or simply a figment of our
twisted imagination? We done this by using
teenagers as characters in our trailer, we also
used opposing questions in the trailer to entice
the audience to solve the missing enigmas
creating intrigue, through shots of teenage
events and a desire to watch the film.

10. Genre
Genres are not fixed categories, most films
are hybrids which are a selection of genres
put together, our film was a action thriller.
This follows the codes of conventions of a
film, an example of this is love actually
which is a romantic comedy, this is a
completely different genre to our trailer
but is still a hyrbrid.
Neale 2000 stated that some genres have
a distinct setting. However we didn’t
follow the codes of conventions of a film
due to the setting of our trailer, as the
lighting was bright and in the day it was
hard for us to portray a action thriller film,
in most action thriller films the lighting is
darker to create a sense of fear and
suspense. We failed to do this due to the
time of day we were filming so tried to
adjust the colour and brightness whilst
editing to show and make our genre more
obvious to the audience in the trailer.

11. A genre gives us the knowledge of emotion that we will
experience in the film. It was important for us that we
encouraged a emotional response from the audience
towards each individual character. Genres can give off a
adrenaline and immediate pleasure to an audience. We
the public go to see a film, to get a emotional response.
(Clover 1987) critics argue that we watch our deepest
desires and fears being played out. I agree with this and
whilst making our trailer to show an unprecedented need
for the unfolding truth of the narrative. This relates back to
the symbol of our narrative through the use of ‘the book’,
this is shown in our trailer, poster and magazine cover
maintaining consistency and significance.

12. The book