1. The Need for a Music Video
How effective is a music video at promoting your band or music?
Renata Ulman, Executive Producer of ProfileProductions : In this video from YouTube Renata Ulman,
from Profile Today, Renata talks to artists such as William Shah (Aka Champagne), DJ Stubbs, Leroy
and Bandit. This was a superb source of information because it allowed you to hear from the
artist's themselves, so they will know first-hand what a music video does for them. Though the music
video is crucial, "it isn’t everything", says Champagne. A music video will go viral on social network
sites, which as an artist you will need to be on. Sites such as Twitter, Facebook and YouTube have
millions of subscribers and if they come cross your page and like what they hear it is a way to
broadcast your music freely without going into paying for advertisements. Once you have set up
sites like these posting regularly is the next imperative step. People will want to see you’re active
and doing things, even if it isn’t posting a music video, uploading vlogs or tweets allows your fans to
see you haven’t disappeared and constantly popping up in front of them will keep you in the
forefront of their minds.
The reason a music video is one of the most important things as an artist, is because it is putting a
face to the music. It is letting your fans see you, and be able to show your personality in more than
just a picture. A music video will let you express what you really feel, it brings out the story in the
lyrics and what you wanted to represent in the song. It will also more than likely bring in new
supporters as a lot of people enjoy visual experiences and will watch music videos rather than just
click on a song and listen.
Music videos are not
only created to allow
the audience a better
feel of who the artists 2 forms of
are. They are also Advertising in
produced to promote Hadoukens
and extend an artist’s new song
income. The reason a Levitate
music video is able to
do this is because it
branches out to not
only their
acknowledged fans
but to people who
may be browsing sites
such as YouTube. They
can pop up in advertisements in other videos and also on social network sites. Not only that many
music video's now contain advertisements on the actual video generating more money towards their
label, which will then be shared out towards their end profit.

2. An example of how a music video helps promote the band and also boost sales is Bullet for my
Valentines' – 'Tears don’t fall' (which can be foundhere). The single was released on 17th June 2006
through Trustkill Records. This was the song that really kick started their career, with over
48,100,000 views, it also won a Kerrang! award for best single. The album The Poison which contains
the single ‘Tears Don't Fall’ has sold 1,200,000 copies worldwide and 500,000 copies in the US alone.
Compared to their previous album Hand of Blood; this album sold nowhere near as much. The
Poison also got 2nd in Top Heatseekers for 2006 and also 2nd in Top Independent albums. There are
only two tracks on Hand of Blood that have had a music video made for them which is 4 Words to
Choke Upon which has just over 1,300,000 views and the track Hand of Blood which has even less
views at only 363,000. The reason I believe 'Tears Don’t Fall' helped their album sales substantially is
because once magazines and promoters heard about this track, it became one of the biggest songs
of the year, the playability of this track is extremely high. This music video is one of the first I ever
saw and will definitely be with me forever. Even to this day, 'Tears Don’t Fall' is one of the
bands most recognised songs.
Vevo is a music video site run by Sony, Universal and Abu Dhabi Media. It was launched in
December, 2009. VEVO's concept is that it hopes to attract more high-end advertisers and thus
meaning more notable artists will use them to promote their music videos. What VEVO also does is
censor content such as explicit behaviour and language so that the videos are more acceptable to
advertise to partners.
VEVO has a main YouTube channel which you can find here that posts tracks, interviews and news
about bands that go through them. VEVO then splits off into personal channels for single bands.
This then gives the ability to subscribe to certain band, so you know you will only receive content
from that specific band. There isn’t just music though, there are 'making of' videos, interviews and
news about the band. It is a great place to subscribe if you are interested in that artist. Earlier I
talked about the band Bullet for my Valentine hereis their VEVO channel. One reason a band may

3. choose to go through a site such as this, is so that they have a big company attached to them and
can be advertised to a whole range of new people.
“Synergy is the working together of two things to produce a result greater than the sum of
their individual effects.” – Wikipedia
When it comes to films, TV programmes and adverts, the music in the background is one of the most
recognised aspects of that clip. Especially within adverts, and this is where company’s use synergy so
that the video and music can bounce off of each other bringing it too life. For example, if you
heard this, what advert would it remind you of? I know that instantly I recognise the advert, but
even if you don’t, if you watch television you will know the song, and you will kick yourself when you
find out. Here is the advert. It is boots! They use this song in every advert, just with a different style.
This is so, when you hear this song on the radio you will think of their brand. I believe this is one of
the most recognisable songs for an advert, and once you get that status it is a very clever way to
advertise. An example within television is this. Though when you first start to listen you may
recognise the tune and voice, but may not know where from. After 40 seconds in you will shout to
yourself the program which is of course scrubs! This time it isn’t advertising a product or store but
when you hear the song on the radio you’ll think of the programme and want to be able to watch it.
Lazlo Bane the artist of the song at the beginning of Scrubs has just under 3,000,000 views on that
song, and I’d put money on before the boost in listens from it being in that programme he was under
100,000 views.