The target audience for the film would be late teens to 50 years old. While the film deals with mature themes like drugs and death, the filmmakers feel targeting 15 year olds would require toning down the film. The lifestyle of viewers is not particularly relevant, but those who have struggled with drugs or mental health issues may relate most to the story. The film aims to appeal to existing fans of psychological thrillers by employing conventions of the genre in areas like the title sequence and plot themes.

1. Who would be the
audience for your
media product?

2. Age
Our film deals with some pretty explicit themes, including
drugs and death. Due to this, we feel that the youngest age
for our audience should be late teens – around 17/18 years
old. Although our films certificate is a 15, we feel that
targeting it at this age means we would have to ‘tone down’
our film, so to speak, and we didn’t want compromise on ur
initial vision of our film.
Despite this, we feel that 15 year olds could enjoy our film,
but the themes may be too mature for some.
We feel that the target age would span up to the older end,
up to around 50 years old, due to the plot focusing more on
characters and their development.

3. Lifestyle
The lifestyle of our audience could be irrelevant as its
purpose is to entertain and their lifestyle probably wont
dictate whether they enjoy our film. Despite this, our film
could appeal especially to people who can relate to the film
– people who have had or having problems with drugs or
mental health issues.
Overall, I think the only aspect of lifestyle that could dictate
whether the audience enjoys our film is if they are already a
fan of psychological thrillers like ours.

4. Fans of psychological thrillers
We targeted existing fans of psychological thriller films by
researching codes and conventions in other films of the
same genre and applying them to our own film, such as our
title sequence, themes and what the plot is based around.
This is bound to attract fans of our genre as audiences can
easily recognise our genre from our applied conventions.