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Social Media @
 Lutheran General
Hospital Older Adult
      Services
                LFGSM 5822
                  Tina Dyer
                  James Ng
Business Selection
• Lutheran General Older Adult Services
  • Non-profit subsidiary organization of Advocate
    Lutheran General Hospital
  • Established 1980
Lutheran General Older
   Adult Services (OAS)
• Mission: To enrich the quality of life of the
  older person through a full range of services
  that appropriately responds to the person as
  he/she experiences needs and desires along
  the aging continuum.
Lutheran General Older
Adult Services (OAS)
• OAS goals:
  • Promote the individual’s maximum level of
    independence
  • Maintain the individual’s present level of
    functioning as long as possible
  • Foster socialization and peer interaction
  • Provide support, respite, and education for
    families and caregivers
OAS Services
• Information and referral service
• Adult day service

• Emergency response service
• Counseling
• Home delivered meals

• Memory workshops

• Support groups
OAS Demographics
• 16 Total Staff Members
  • Director, Manager, Nurses, Recreational
    Therapists, Social Workers, Activity Counselors,
    Certified Nursing Assistants

• Low technology use
  • Gwynne (Director) has a personal Facebook
    page that was last updated Aug 2011 with only a
    single posting
Gwynne’s Thoughts




   Will soon upgrade from a flip phone to one
       of those “phones that talk to you”.
Upping her technology credibility so she can get ready for Social Media
                     and look cool to her kids.
Business Challenges
• Low awareness of OAS


• Small marketing budget
  • Primarily word of mouth


• Limited communication vehicles
  • Flyers/Posters
  • Emails
Social Media Capabilities
• No social media presence at OAS



• Parent organization – Advocate Health Care has:
  •   Facebook
  •   Twitter
  •   YouTube
  •   Dedicated SM staff
      • Focused on Advocate branding
Social Media Usage
• Marketing
  • Gain new referrals


• Engagement
  • Current & New Customers


• Communication
  • Connect to caregivers/family
    members of OAS
Social Media Recommendation
for OAS
• Leverage the corporate approved tools
  • Facebook, Twitter, YouTube
  • Add a blog – Blogger

• Most popular

• Ease of use

• Low cost
Timeline
   1st Qtr                2nd Qtr            3rd Qtr              4th Qtr


Post frequently on Facebook , respond to posts as soon as possible
Tweet on Twitter daily
Blog a minimum 4 times/month

                                          Introduce YouTube Videos
                                      Build library of videos to create an
                                                  OAS channel


             Measure which SM Tool is most effective for this audience.
Measurements
• Facebook
  • Number of Likes



• Twitter
  • Number of Followers


• Blogger
  • Page views
Facebook Launch
Twitter Site
Blogger
Lessons Learned
• Research (user)name that represents the
  business in the best possible way and not be
  misinterpreted
  • Older Adult Services



• Lutheran General Hospital
  Older Adult Services
Teaching Social Media
• Worked at the pace of the new learner



• Introduced SM tools based on ease of use and
  importance



• Encourage and Support
Conclusion
• OAS is now active and immersed in Social
  Media

• Usage is growing at incremental pace

• OAS is pleased with current results and looks
  forward to growing their Social Media
  presence
Join In




Anyone Can Do It

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Social Media @ LGH Older Adult Services

  • 1. Social Media @ Lutheran General Hospital Older Adult Services LFGSM 5822 Tina Dyer James Ng
  • 2. Business Selection • Lutheran General Older Adult Services • Non-profit subsidiary organization of Advocate Lutheran General Hospital • Established 1980
  • 3. Lutheran General Older Adult Services (OAS) • Mission: To enrich the quality of life of the older person through a full range of services that appropriately responds to the person as he/she experiences needs and desires along the aging continuum.
  • 4. Lutheran General Older Adult Services (OAS) • OAS goals: • Promote the individual’s maximum level of independence • Maintain the individual’s present level of functioning as long as possible • Foster socialization and peer interaction • Provide support, respite, and education for families and caregivers
  • 5. OAS Services • Information and referral service • Adult day service • Emergency response service • Counseling • Home delivered meals • Memory workshops • Support groups
  • 6. OAS Demographics • 16 Total Staff Members • Director, Manager, Nurses, Recreational Therapists, Social Workers, Activity Counselors, Certified Nursing Assistants • Low technology use • Gwynne (Director) has a personal Facebook page that was last updated Aug 2011 with only a single posting
  • 7. Gwynne’s Thoughts Will soon upgrade from a flip phone to one of those “phones that talk to you”. Upping her technology credibility so she can get ready for Social Media and look cool to her kids.
  • 8. Business Challenges • Low awareness of OAS • Small marketing budget • Primarily word of mouth • Limited communication vehicles • Flyers/Posters • Emails
  • 9. Social Media Capabilities • No social media presence at OAS • Parent organization – Advocate Health Care has: • Facebook • Twitter • YouTube • Dedicated SM staff • Focused on Advocate branding
  • 10. Social Media Usage • Marketing • Gain new referrals • Engagement • Current & New Customers • Communication • Connect to caregivers/family members of OAS
  • 11. Social Media Recommendation for OAS • Leverage the corporate approved tools • Facebook, Twitter, YouTube • Add a blog – Blogger • Most popular • Ease of use • Low cost
  • 12. Timeline 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr Post frequently on Facebook , respond to posts as soon as possible Tweet on Twitter daily Blog a minimum 4 times/month Introduce YouTube Videos Build library of videos to create an OAS channel Measure which SM Tool is most effective for this audience.
  • 13. Measurements • Facebook • Number of Likes • Twitter • Number of Followers • Blogger • Page views
  • 17. Lessons Learned • Research (user)name that represents the business in the best possible way and not be misinterpreted • Older Adult Services • Lutheran General Hospital Older Adult Services
  • 18. Teaching Social Media • Worked at the pace of the new learner • Introduced SM tools based on ease of use and importance • Encourage and Support
  • 19. Conclusion • OAS is now active and immersed in Social Media • Usage is growing at incremental pace • OAS is pleased with current results and looks forward to growing their Social Media presence