Meida Pitch final piece

1. THE PITCH
By Eleanor Richards

2. Genre & Working title
■ I have chosen to base my music magazine on Dance
music. My decision was influenced by my market research
as many participants specified that their favourite music
genre was dance. It is also a genre that appeals to me and
one I enjoy. I decided to choose the genre that was likely
to entice most readers.
■ The possible names I have chosen for my music magazine
is “beatz” or alternatively “relentless” I have chosen this as
my choice of genre is going to be dance and I think either
of these titles would fit in well.

3. Style sheet
Colour scheme
I have chosen these
colours for my
colour scheme as
they are loud, fun
and vibrant. I think
they would stand
out amongst other
magazines and be
recogniseable.
Font; phosphate
beatz.
Relentless
Font; hanzipen tc
beatz.
relentless
Font; HGSoeiKakugothicUB
beatz.
relentlessText/ Sub headings;
Tahoma

4. Style sheet

5. Frequency of publication
and Cover price
■ I have decided to publicize my music magazine once a
fortnight. This decision was based on the fact that
participants answering my survey said that they very rarely (if
ever) purchased a music magazine so I decided every week
would be far too frequent. I also know that most people get
their information from online sources so once every fortnight
would be sufficient.
■ As my magazine will be published once a fortnight it needs to
be fairly cheap in order to maintain regular readers, however
it also needs to make a profit, I have decided to price my
magazine at £2.45. My decision was also influenced by other
music magazine prices as if my magazine was to be
significantly more expensive than others available it may put
readers off buying.

6. Magazine style, attitude and
size
■ The aim of my music magazine is to provide up to date
information on the Dance music industry in a captivating
and exciting way. It will include the newest bands and
artists emerging in the industry whilst reporting on the
hottest concerts and festivals, interviews, competitions and
offers. I want my magazine to be accessible and easy to
read and locate top stories and features by making sure
there is a clear and simple layout.

7. Reader Profile
My reader profile is
likely to be a mix of
both male and
female 16-30 year
olds with a love for
music and Dance
music in particular.
They are likely to
have a lively social
life and spend most
of their disposable
income on iTunes,
spotify,
concert/festival
tickets and clothes.