Media Permaculture

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Summary of the principle ideas of from the book, Mediacology, by Antonio Lopez. To see more about the book, go to http://mediacology.com

Tecnología Noticias y política

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Biophelia Biophobia Nature Female Male Gender Holistic Reductionist Thinking Rhythmic stability Episodic change Activity Edge Center Focus Negative Positive Feedback Slow Fast Movement Small Large Scale Cyclical Linear Material Flows Renewable Non-renewable Energy Base Distributed network Centralized Organization Interdependent - Permaculture Independent – Industrial Culture Characteristic Circle (right brain) Cross (left brain)

[object Object],Magic Illusion Representation Design Object/Thing Analysis Open Reality The "real" Perception Creative Commons Intellectual Property Ownership Sufficiency Scarcity Resources Love Fear Core emotion Pull Push Information flow Many-to-many One-to-Many Communications Networked Media Mass Media Mediacology Interdependent - Permaculture Independent – Industrial Culture Characteristic Circle (right brain) Cross (left brain)

Convergence Culture: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Media Permaculture: ,[object Object],[object Object]

Media Permaculture: ,[object Object],[object Object],[object Object]

object analysis rhetorical techniques/ production value who- producer what - target where - source how- techniques text subtext missing information conclusions

Environment/ community mind/body medium content feedback Media Wheel

Mediacology: A Multicultural Approach to Media Literacy in the 21st Century by Antonio Lopez (Available May 2008) www.mediacology.com All contents Creative Commons license 3.0

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