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The New Normal: 12 Driving Forces in Communications
- 10. Five Years Ago
- 11. Five Years Ago
- 12. Five Years Ago
- 29. The End of Journalism? ZERO … is the number of journalists still working if the current trend continues.
- 30. The End of Journalism? ZERO … is the number of subscribers to the Los Angeles Times in eight years if it keeps losing them at the rate of the last five years.
- 42. “ Gaming the System”
- 43. TwitterBingMurdoch, Inc. Don’t Assume the Internet will be Democratic
- 44. There is a “Boomer Rift”
Notas del editor
- PB
- How many of you have seen this video? Just indicative of how we communicate today. 22 million views. People create, post, share content; they are their own media.
- THERE IS SO MUCH GOING ON OUT THERE THAT IT CAN FEEL OVERWHELMING. ANYONE EVER FEEL OVERWHELMED? AN IMPORTANT PART OF OUR THINKING WE WANT TO SHARE TODAY IS THAT IT DOESN’T HAVE TO BE OVERWHELMING AND THAT WE CAN AND NEED TO GET A HANDLE ON THIS BECAUSE ITS NOT GOING AWAY. HOW MANY OF YOU HAVE AN IPHONE? TWITTER ACCOUNT? FACEBOOK? A KINDLE OR IPAD?
- IN FACT, IF YOU’RE GOOD AT DINNER PARTY CONVERSATION WITH YOUR FRIENDS, YOU CAN BE GOOD AT SOCIAL MEDIA. ITS NOT THAT DIFFERENT, JUST A DIFFERENT CONTEXT.
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- BROADBAND ACCESS WAS LIMTED
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- NOT SO MUCH ABOUT EVERY GRANTEE MAKING CONTENT OR CAN YOU POOL CONTENT FOR GRANTEES TO SHARE HAVE TO HIRE PEOPLE WHO KNOW HOW TO MEASURE THINGS AND IT HAS TO BE BUILT INTO WHAT YOU DO CREATE AND FIND THE COMMUNITIES WHERE PEOPLE SPEND TIME; TAP INTO IT
- GO ONLINE AND ASK FOR AN ORGANIZATION AND SHOW HOW THIS WORKS
- PERHAPS AN INTERNAL AUDIT ABOUT WHAT CAPACITY YOUR STAFF HAS – WHO IS ON TWITTER, FACEBOOK, ETC.
- SKOLL EDGE A GOOD EXAMPLE OF CREATING AND PUTTING OUT CONTENT. YOU CAN HAVE YOUR OWN MEDIA, OWN CHANNEL, ETC.
- FIND THE POCKETS OF PASSION ON YOUR ISSUES OR ON RELATED ISSUES AND TAP INTO IT.
- HAVE TO GET COMFORTABLE WITH IT. CAN’T CONTROL EVERYTHING. NEVER HAD CONTROL REALLY SO GET USED TO IT AND EMBRACE THE CONVERSATION. PARTICULARLY IMPORTANT BECAUSE YOU HAVE TO HAVE FRIENDS BEFORE YOU NEED THEM, NOT ONLY WHEN YOU NEED THEM.
- TRY THINGS, EXPERIMENT AND LEARN FROM IT. BUT HAVE TO GET OUT THERE AND TRY IT. TIME FOR A FAILURE CONFERENCE!! EVERYONE COMES AND EMBRACES AND TALKS ABOUT FAILURE
- ARE YOU ON FACEBOOK, IS IT PART OF YOUR WORK LIFE. DON’T HAVE TO BE ON ALL BUT PICK ONE OR TWO AND REALLY DEDICATE TIME EACH DAY. IF NOT IN THE FLOW CAN’T SEE HOW OR IF YOU MAKE IT WORK
- KEEP FINGER ON THE PULSE; WE DON’T KNOW ALL THE ANSWERS AND WE WON’T. SO WE NEED TO SHARE, LEARN TOGETHER, ASK QUESTIONS, ETC.
- PB