Personal Information
Organización/Lugar de trabajo
San Francisco Bay Area United States
Ocupación
VP | Product Marketing | Marketing Strategy | B2B SaaS
Sector
Technology / Software / Internet
Acerca de
I’m a customer-centric marketer and consultative selling leader working to bridge the gap between marketing, sales, and customers. I’m specialized in positioning and messaging, product marketing, and marketing analytics. I help B2B SaaS companies develop customer-centric, benefits-focused stories and strategies more accessible and relevant to the non-IT, sales, marketing, and general management executives who now lead the SaaS purchase decision process.
I've been a P&L-managing marketer, a digital program-developing agency partner, a marketing analytics account leader, and a C-Suite-focused management consultant in strategy. Taken together, I link user interests with buyer needs balanci...
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Personal Information
Organización/Lugar de trabajo
San Francisco Bay Area United States
Ocupación
VP | Product Marketing | Marketing Strategy | B2B SaaS
Sector
Technology / Software / Internet
Acerca de
I’m a customer-centric marketer and consultative selling leader working to bridge the gap between marketing, sales, and customers. I’m specialized in positioning and messaging, product marketing, and marketing analytics. I help B2B SaaS companies develop customer-centric, benefits-focused stories and strategies more accessible and relevant to the non-IT, sales, marketing, and general management executives who now lead the SaaS purchase decision process.
I've been a P&L-managing marketer, a digital program-developing agency partner, a marketing analytics account leader, and a C-Suite-focused management consultant in strategy. Taken together, I link user interests with buyer needs balanci...